😍 2022-05-19 05:00:00 - Paris/France.
Ukulandela ukupapashwa kwenqaku kwiveki ephelileyo, umtyali-mali usithumelele ikhonkco kwividiyo enombono ongalunganga wotyalo-mali kwiNetflix. Ndiyahamba hlalutya izigxeko eziphambili ezenziwe kwinkampani kuba ndicinga ukuba ziluncedo kakhulu kwisifundo sayo nayiphi na inkampani, nakweliphi na icandelo.
Amanqaku amabini aphambili axhasa umbono ongalunganga kwiNetflix zezi: i i-amortization yeendleko zemveliso kwiminyaka emi-4 yochungechunge kunye neefilimu kunye nokulindela kwabo ukuba uninzi lweziphumo zekhonkco lexabiso ziya kugcinwa kwixa elizayo ziinkampani zemveliso, kwaye hayi ngamaqonga Ukusasaza.
Ingxabano yokuqala ibiza umbuzo malunga nokucetyiswa kwe-amortizing ukuveliswa kochungechunge kunye neefilimu kwiminyaka eyi-4 xa, ngokutsho kombhali, uninzi lwabasebenzisi beqonga babukele lo mxholo kwiminyaka emibini yokuqala. Ubalo alwenzayo kukuba ukuba iindleko zemveliso zihlawulwe ngaphezulu kweminyaka emi-2, ukuhla kwexabiso ngekube kuphezulu kakhulu kwaye ishishini liza kwenza ilahleko endaweni yenzuzo kwikota yokuqala ka-2022.
Emva kokuwa kweNetflix ngama-65% kwimarike yesitokhwe ngo-2022… Ngaba lixesha lokuxabisa abatyali-mali?
UCarlos Rodríguez
Ngokombono wam, ubomi obuluncedo bochungechunge kunye nemveliso yefilimu ihamba kakuhle ngaphaya kweminyaka emi-4 apho bahlawulwe khona. Ngomzekelo, ndiza kubonisa ukuba abantwana bam babone iifilimu ezininzi Ukusasaza kwiminyaka yakutshanje eziveliswe ngaphambi kokuba ndizalwe. Oko kukuthi, ubomi obuluncedo kuninzi lwalo mxholo uhlala ubude kunesizukulwana.
Kwimeko nayiphi na into, nokuba umntu unokuvuma ukuhlawula ngokukhawuleza kwi-accounting, esi sigqibo siya kutshintsha iziphumo ukusuka komnye unyaka ukuya komnye, ukuvelisa ilahleko kwiminyaka ethile kunye nenzuzo ephezulu kwabanye, kodwa kwixesha elide inzuzo elindelekileyo ayiyi kutshintsha. Kwinqanaba lokungena kwemali, oku kuya kuthetha kuphela a ukulibaziseka okuncinci ekuhlawuleni irhafu iinkampani.
Kufuneka kuqatshelwe ukuba iinkampani ze Ukusasaza, njengeNetflix, kufuneka bakhe umxholo wabo wokunikezela ngokungekho nto kwaye ke kufuneka batyale imali eninzi kunabanye Disney eye idala umxholo kwinkulungwane. Ngamanye amazwi, xa umqobo wokungena kulo msebenzi ngenxa yotyalo-mali olunzima kwimveliso yokuqala uwele, indlela ijika ihla.
Ngakolunye uhlangothi, akufanele sijonge kuphela iindleko, kodwa kwakhona ufumana njani umvuzo. Imodeli yokubhalisa, ekuqaleni, ivelisa iindleko ezininzi zokuthengisa kunye nokunyusa ukufikelela kubathengi kwaye xa beqala ukuhlawula inyanga emva kwenyanga, ingeniso ezinzileyo kwaye ephindaphindiweyo ifunyenwe. Ngamanye amazwi, kulo mzekelo kukho ixesha elininzi kakhulu kunelininzi phakathi “kokuhlwayela” kunye “nokuvuna”. INetflix, ukuza kuthi ga ngoku, ivune inxalenye encinci yento ebiyihlwayele.
I-Netflix ibeka phantsi abanye abasebenzi bayo emva kokulahlekelwa ngababhalisi be-200
I-EPE
Ngenxa yezi zizathu, umngcipheko obonwa ngumbhali wevidiyo yokujonga inzuzo, ngokombono wam, kakhulu kude nenyani yoshishino. Yinkampani eyenza utyalo-mali ukwakha iziphumo ezihlala zikhula eziya kuhlala ixesha elide.
Ngoku makhe siqhubele phambili kwingxoxo yesibini yethisisi ye-bearish: Ngubani oya kugcina ixabiso elingaphezulu?
Xa iindleko zokusasazwa kweshishini zisehla, bobabini abavelisi kunye nabathengi bayazuza. Ekuqaleni, ngabavelisi abazuza kakhulu, kodwa njengoko ukhuphiswano lusanda, luba ukusebenza kakuhle kwaye ngaphezulu kwexabiso lifikelela kubathengi.
Kwelinye icala, abasasazi besizukulwana esitsha (Ukusasaza) ukuphazamisa ngokugxotha okanye ukubamba abo banemizekelo yezoqoqosho ephelelwe lixesha (iiklabhu zevidiyo, iicinema ngaphandle kwexabiso elongezelelweyo, njl. njl.). Ukuhanjiswa okutsha kusebenza kunye imida emxinwa, kodwa ngakumbi scalable. Le yinzuzo enkulu yeNetflix.
Emva kokuba ikhonkco lexabiso licacile, ngubani oya kufumana gcina imida yengeniso engcono? UMichael Porter ufumene impendulo kumashumi eminyaka eyadlulayo: nabani na onegunya lokuxoxisana nabathengi kunye nababoneleli. Oku kuphunyezwa ngokuba nababoneleli abaninzi abanokutshintshwa ngokulula kunye nabathengi abaninzi ukuze abathengi abambalwa abakhulu bangakugibi.
Uluvo Utyalomali nini kwinkampani? umcimbi weNetflix
UJuan Gomez Bada
INetflix inezigidi zababhalisi kwihlabathi liphela, oko kukuthi, inabaphulaphuli. Kwelinye icala, unako lula ikhontrakthi kunye neenkampani ezinkulu, eziphakathi nezincinci zemveliso nakweyiphi na ikona yesijikelezi-langa. Ukongeza, iya kungena kwishishini lentengiso ukufikelela ngakumbi kubasebenzisi, yandise isiseko sabathengi bayo (eya kubandakanya abathengisi) kwaye iphucule ngcono umthamo wayo wokuhambisa ngomlinganiselo omkhulu.
Abavelisi, kwelinye icala, kufuneka thengisa umxholo wakho kwiqela elincinci lamaqonga ukufikelela eluntwini.
Kule meko, ngubani oyena negunya elikhulu lokuthethathethana? Kungakhathaliseki ukuba kwakukho okanye kwakungekho kwixesha elizayo amabali empumelelo yemvelisokucacile ukuba la ngamaqonga e Ukusasaza abo banesandla esiphezulu.
Oku kuyenzeka nakwikhonkco lexabiso lamacandelo amaninzi anemveliso: amandla othethathethwano ngawona amisela ukuba ngaba iinkampani ezithile zihlala nazo. imida yengeniso ephezulu kunye nabanye, ababoneleli okanye abathengi bangaphambili, bahlala bemanzi anzulu okanye baxhomekeke kwiikhontrakthi ezimbalwa.
Ukulandela ukupapashwa kwenqaku kwiveki ephelileyo, umtyali-mali usithumelele ikhonkco kwividiyo enombono ongalunganga wotyalo-mali kwiNetflix. Ndiyahamba hlalutya izigxeko eziphambili ezenziwe kwinkampani kuba ndicinga ukuba ziluncedo kakhulu kwisifundo sayo nayiphi na inkampani, nakweliphi na icandelo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓