✔️ 2022-04-27 14:49:13 - Paris/France.
Ngokumalunga nemveliso, umabonakude kwi Ukusasaza ibonakala isenza ngcono kunangaphambili. Kunqabile ukuba iveki iphele ngaphandle kwepopcorn etyiwayo efana Isiphelo tshayela imidiya yoluntu. Kwaye ngentwasahlobo iza kuqalwa kwesizini ka-Emmy, isantya esincitshisiweyo ukuya kumboniso okumgangatho ophezulu ukuze babe batsha ezingqondweni zeTelevishini Academy xa abavoti beqala ukuvota ngoJuni. Abakhuphisi balo nyaka baquka Doll yaseRashiya (Netflix), amantombazana abengezelayo (AppleTV+), Inyaniso (Ividiyo eyiNkulumbuso yaseAmazon), Igosa (HBO Max), banikele (Paramount+), kunye Ngaphantsi kwebhanile yezulu (ngokobuchwephesha iFX, kodwa kuphela kwiHulu e-US). Ayinguye wonke umboniso oqhutywayo oxhaswa ngumsinga; ababhalisile banako nangona kunjalo banokukhetha kwi-plethora yeenketho apho amaqonga Ukusasaza ndiyathemba ukuthethelela iindleko zenyanga.
Sondeza, nangona kunjalo, kwaye u-Epreli wayeyenye yezona nyanga zinzima zemfazwe. Ukusasaza kwinkumbulo yakutshanje. Ukuza kuthi ga ngoku, ibali leHollywood's pivot kwidijithali liye lakhula kakhulu: ukukhula kwababhalisi, ukukhula kwamaxabiso esitokhwe, ukukhula kwintsimi yabakhuphisana nabo. Iingozi ezikwinqanaba eliphezulu ezifana neQuibi zaziyimeko eyahlukileyo ebonakalise umthetho. Iinkonzo zokuHamba lamanga uchungechunge malunga neenkampani ze-hubristic tech ezibhabha kakhulu elangeni; ngokuqinisekileyo babengabalawulwa.
Nangona kunjalo abakhi-mkhanyo kudala beqikelela ukuba ukwanda kweenkonzo, ukusuka kwii-premium hubs ezifana ne-Apple TV + ukuya simahla, iimveliso ezixhaswa yintengiso njengeTubi, ekugqibeleni ziya kuzilungisa. Olo suku alukafiki kuthi, kodwa lukhangeleka lusondele kakhulu kunangaphambili. Kwisithuba nje seentsuku, inkonzo ibhengeze izicwangciso zokuvala iiveki nje ezimbalwa emva kokuqaliswa, ngelixa inkokeli yemarike esele imiselwe ixesha elide inike ingxelo yokuncipha okothusayo kwisiseko sayo sabasebenzisi, ithumela ixabiso lesitokhwe sayo liyehla. Ngeli xesha, ishishini liqhubekile nongquzulwano lwalo lwesiqhelo, kunye nophuhliso oluncinci olugutyungelwe lutshintsho olumangalisayo. Kuninzi ekufuneka sikuthathe, ngoko ke siza kuyilungisa ingxaki enye ngexesha.
Netflix cale
Ukuba ucofa kwibali kwi Ukusasaza, mhlawumbi sele uvile ngako Netflix, okanye ubuncinci uyazi ukuba ayilunganga, ngakumbi kubanini-zabelo bayo (uninzi lwabo olukwangabasebenzi bayo). Ukuhlaziya: Kwingxelo yayo yamva nje yengeniso yekota, eyona nkonzo inkulu Ukusasaza wabhengeza ehlabathini ukuba unaye ezilahlekileyo ababhalisile okokuqala ngqa kwishumi leminyaka kwaye balindele ukuphulukana nezigidi ngaphezulu kwikota ezayo.
Ukuhla okuncinci kwabasebenzisi abamalunga nama-200 ayisosiphelo sehlabathi, ngakumbi ekukhanyeni kweemeko ezithethelelayo njengokunqunyanyiswa kweeakhawunti ezisebenzayo ezingama-000 eRussia ukuphendula imfazwe neUkraine. Kodwa uceba imfuduko enkulu? Oku kwanele ukutshona hayi kuphela izenzo ze Netflix, Ephantsi ngaphezu kwe-40% njengoko kubhaliwe, kodwa kunye nabakhuphisana nabo njengeDisney kunye neWarner Bros. Ukufunyaniswa, nangona oku kuncipha akumangalisi kangako. Ngoko Netflix, ilahlekelwe ziibhiliyoni kwixabiso lemarike, ukuhla oko kukuthi, ukucaphula i-CEO uReed Hastings, "injakazi."
Okubangela umdla kukuba, iWall Street yothuka nangona kukho ezinye iinkcukacha eziqinisekisayo. Umvuzo we Netflix inyaniso anda, ngenxa yokunyuka kwamaxabiso kutshanje; izinga layo lokupheliswa, elimele umyinge wabasebenzisi abarhoxisa inkonzo, lihlala lingaphantsi kunelo likhuphisana nabo; kwaye inkampani iyaqhubeka ukuvelisa hits ezinkulu ezifana IBridgerton, isizini yakhe yesibini isandula ukuseta irekhodi leqonga leeyure zokubukela uthotho lukamabonakude lolwimi lwesiNgesi. Kodwa boom Ukusasaza ngokuyinxenye ibisekelwe kulindelo lolwando oluqhubekayo – kunye nezalathiso zokuba la Umthengisi womxholo wemveli kwi Ukusasaza inokuba kufutshane nesilingi yayo, ngakumbi kwiimarike ezivuthiweyo njenge-United States, yanele ukwenza abatyali-mali bajonge ukubuza kwingcinga yokuba Ukusasaza urhumo-mali likamva lokonwabisa.
Netflix wenze isindululo sobuchule obuthile bokumisa ukuqukuqela, kuqukwa ukuqhekeka ekwabelaneni ngephasiwedi kunye nokukhutshwa okunokubakho kwexabiso eliphantsi, elixhaswa yi-ad (ngaphezulu koko kungekudala). Kodwa oko akufani nokujonga ngokunzulu oko kungalunganga. Kule nto sinokubhenela kubabhali abanje njengexhalanganguJoe Adalian, owakhe Buffering incwadana yeendaba idada kuthotho lweethiyori ezibandakanya ukhuphiswano olwandisiweyo kunye nokuzinikela okunenkani kwiindlela ezinokuthi ziphelelwe lixesha njengokhetho olusondeleyo olukhethekileyo lwenguqulelo yesimbo sokuzinkcinkca. Kunzima ukuxela oku kutshintsha kwesimo nakusiphi na isizathu esinye, nangona zongeza kuhlengahlengiso olunokubakho.
Izinto ezilungileyo ebomini zisimahla (-ish)
Isindululo sikaHastings senqanaba Netflix Inkxaso yentengiso ibonisa ukuvuleleka kokushiya enye yemigaqo ephambili yenkampani, umahluli ophambili kookhokho bayo bakudala kusasazo lomda. Kwelinye icala, iziqendu zothotho lweskripthi ze Netflix zidla ngokubhalwa ngaphandle kokwaphulwa kwezenzo ezisesikweni zokukhokelela kwiintengiso; Kunzima ukucinga isiqendu Ozark ukusika ngequbuliso kwintengiso yeToyotathon yalo nyaka.
Un Netflix kunye neentengiso nangona kunjalo ihambelana neendlela zamva nje. Kunyaka ophelileyo, i-HBO Max yasungula isicwangciso senyanga ye-10 yeedola (ixabiso lesithathu elisezantsi kunexabiso eliqhelekileyo, elimalunga ne-15 yeedola) ezibandakanya iintengiso; Umphathi weWarnerMedia ophumayo uJason Kilar uthethe ngenketho kudliwanondlebe lokuphuma, exela Bloomberg ukuba “phantse i-50%” yababhalisi abatsha bakhethe elona nqanaba lisezantsi. Kwi-Hulu, ekudala inika ukhetho oluxhaswa yintengiso, uninzi lwababhalisi luvumela abathengisi ukuba baxhase ngamava abo okubukela.
Kodwa iinkonzo zokurhuma ukukhetha intengiso ziyinxalenye yebali kuphela. Umabonwakude wasimahla oxhaswa ngemali yintengiso - FAST ngokufutshane - yenye yamadabi amancinci awaziwayo emfazwe Ukusasaza. Iinkonzo ezifana ne-Fox-owned Tubi kunye ne-Paramount Global-owned Pluto TV zenza ingeniso enkulu ngexabiso elingaphantsi kakhulu kunohlahlo lwabiwo-mali lwezigidigidi zeedola. Netflix yenkqubo yokuqala. Kwangoko kule nyanga, iAmazon ibhengeze ukuba iza kuphinda ivelise kwakhona i-FAST IMDb TV enikezelayo, iyithiya ngokutsha ngokuba yiAmazon Freevee. Isiteketiso esitsha ngokuqinisekileyo sisidenge, kodwa sikwalula kakhulu kuneyangaphambili. Le nkonzo isimahla kwaye yeye-Amazon, iinyani ezimbini ebezilula ukuziphosa ngaphambili.
Iziqhulo zibhala ngokwazo: inguqu enkulu ye Ukusasaza iye yahlaziya imodeli yoshishino egcine umabonakude wosasazo amashumi eminyaka. Netflix isekude ukuba yi-NBC ye-1990s; Nangona kunjalo, imirhumo ayiseyiyo kuphela imali ye Ukusasaza, kwaye abazange bahambe ixesha elide. Lixesha lokuhlaziya iingcinga zethu ngokufanelekileyo.
I-CNN iluma kakhulu
Ngoku i-inki yomile ekudibaneni phakathi kweWarnerMedia kunye neDiscovery kwiziko elaziwayo, ngokuyilayo ngokwaneleyo, njengeWarner Bros. Ukufunyanwa, utshintsho luyaqhubeka. Yeyona ndlela yodwa yokwenza ingqiqo yento ethi, xa uthi krwaqu, ubuso obudidayo: ukuvalwa kwenkonzo ye-CNN + ekupheleni kuka-Epreli, kwinyanga nje emva kokusungulwa kwayo. Njengokubi kakhulu kumanqanaba okuqala, iqela le-CNN + alizange libe nathamsanqa lininzi lokuzilungisa, endaweni yoko laba lelona xhoba lokuqala. Ukusasaza Iimfazwe ezivela eQuibi.
Ibonwe kwilensi yonikezelo lweshishini, isigqibo asothuki kancinci, nangona sisebaxhile. I-CNN + yayijongwa ekuqaleni ngumphathi-jikelele, uKilar, kunye nomphathi womnatha, uJeff Zucker, abangasekhoyo; UKilar wanyanzelwa ukuba aphume kwisivumelwano esenziwe ngasemva kwakhe, kwaye uZucker wanyanzelwa ukuba arhoxe emva kokusilela ukuveza ubudlelwane bothando nomnye umphathi we-CNN. UDavid Zaslav kaDiscovery ngoku uqhuba i-conglomerate esanda kudityaniswa, kunye nendawo kaZucker, uChris Licht, oyena mvelisi olawulayo kutshanje. Umdlalo wokugqibela kunye noStephen Colbert— iqala kwinyanga ezayo. Ujonga ukuba u-Zaslav akafuni ukulayisha ngaphezulu abantu bakhe abatsha ngeprojekthi efileyo kwaye akanamdla ungako.
Ukuphela kwe-CNN + kudlala kwezinye zeentetho zikaZaslav malunga nokuba "nobulumko" kunye "nobulumko" (funda: hayi. Netflix) ngokumalunga nenkcitho Ukusasaza. Ukwabona kwangaphambili ikamva apho iinkampani zinokudibanisa iinketho zazo Ukusasaza kwi hub enye ukunyusa ngcono ixabiso layo kubabhalisi. I-HBO Max kunye neDiscovery + sele idibanisa kwinkonzo enye ephezulu; kutheni Warner Bros. Ngaba iDiscovery ingafuna inkonzo encinci ejingayo njengeshingle ezimeleyo? Ngaba i-CNN ayenzi ingqiqo njengenye i-sub-brand kwimenyu ye-HBO Max, njenge-Cartoon Network okanye i-TCM?
Kuseza kuva malunga nekamva lenkqubo ye-CNN+ yoqobo efana nomdlalo wokupheka ka-Alison Roman oseza kuboniswa. Nangona kunjalo, kubonakala ngathi ezinye zazo ziya kuphelela kuMax. Abathengi bebengakulungelanga ukuhlawula encore dibanisa iindaba non-stop, kodwa mhlawumbi baya kuhamba ngayo njengesitya ecaleni kwezinye iindlela zokuzonwabisa.
IiWaltze zezemidlalo kwiDisney+
Masigqibe ngotshintsho oluncinci, kodwa lubalulekile. Ezemidlalo, kwaye ngokukodwa imidlalo ephilayo, kudala yaba ngumda wokugqibela Ukusasaza. Kusuku ngalunye oludlulayo, lo mda uba ngakumbi nangakumbi. IPikokoko iye yabamba iiOlimpiki zayo zesibini; I-Apple isandula ukutyikitya kwiiveki zokuqala ze-12 ze NgoLwesihlanu ebusuku baseball. Ubukumkani bukaTim Cook nabo buya kuba kukuqhuba iTikiti leCawa leNFL.
Ibanjelwe ezi zivumelwano ze-blockbuster, isigqibo sikaDisney sokuguqula ngaphakathi Ukudanisa neenkwenkwezi ukusuka kwi-ABC ukuya kwi-Disney + ayibhaliswanga njengeendaba. Ngeliphandle, Ukudanisa neenkwenkwezi alubhaliswanga luninzi lwabantu njengomdlalo, kodwa lukhuphiswano lweembaleki nobabalo – yintoni enye oyibizayo? Nangona kunjalo, intshukumo luphawu olucacileyo lwendlela iDisney eceba ngayo ukwahlula inkonzo yayo. Ukusasaza I-100% yenkampani yamazwe ngamazwe. (I-Hulu ngokwasemthethweni isahluka kwiComcast iminyaka embalwa eyongezelelweyo kwaye ifumaneka kuphela e-US)
Disney akukho mntu wasemzini ekudibaneni kweendlela Ukusasaza kunye nemidlalo, okanye ukubaluleka kokuba le yokugqibela inokuba nayo kwimveliso esandula ukuvela; uhlelo lwayo lwaseIndiya, iDisney + Hotstar, idlala iqakamba yePremier League yaseIndiya, eyincedile ukuba ifumane indawo kwilizwekazi. Ukudanisa neenkwenkwezi igxile ngakumbi kwaye icacisa indlela inkampani yomzali wayo efuna ukwandisa ukufikelela kweDisney + ngaphaya kweentsapho kunye neefandom zefranchise ezenza iindawo zayo eziphambili.
Ukuba ungena kwiMarvel okanye Star Wars okanye uPixar, amathuba okuba sele ubhalisele iDisney+. Kodwa Ukudanisa neenkwenkwezi ijolise kubaphulaphuli abadala, apho iDisney inethemba lokutsala Ukusasaza kwaye uncede ujikeleze iDisney + demographic. Njengokudityaniswa kwangaphakathi ngaphakathi kweWarner Bros. Ukufumanisa, isigqibo sibonisa ukuba iinkampani zokuzonwabisa zixabisa kangakanani isibheno se-quadrant ezine. Kude kube ngoku kuphela onokuthi ufike xa uzibandakanya krasikov ababukeli abaselula. Kancinci njengoPeter Jackson ukubuya, Ukudanisa neenkwenkwezi Imiqondiso yendlela iDisney + enzulu ngayo malunga nokungqina ukuba ayisiyoyabantwana kuphela. Vumela imidlalo iqale okanye kungcono iqhubeke.
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SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍