😍 2022-06-05 05:03:00 - Paris/France.
INetflix ayinawo amaxesha ayo angcono. Isigebenga esibomvu se Ukusasaza yajongana nokwehla kwayo kokuqala kwababhalisi kwaye yavula umnyango kwiimodeli apho yayizifungele ukuba ayizukwazi: ukuthengisa. Isenokuba yingqele ngaphezu kwesigulo esimandundu njengoko ipeyintiwe, kodwa into eqinisekileyo kukuba imodeli yokukhula yasendle ebisekelwe kuyo ibambe umkhuhlane.
Kulo mxholo, ngaphaya kweenkcazo zenkampani, ibhokisi yentelekelelo ivuliwe kwinto enokwenziwa yiNetflix ukuzama ukoyisa ingxaki yayo kwaye apho, ithuba lokufumana iRoku, labekwa phakathi kwezokuqala.
I-Roku Inc. yinkampani eye yazibeka kwindawo edibeneyo kwizinto ezibizwa ngokuba ziimfazwe zokudlala. Ukusasaza: Ivelisa isofthiwe kunye ne-hardware apho ezininzi izisombululo ze-OTT zidibeneyo kwaye, ngenxa yalo mbono wepanoramic, ingaba ngumlingani ogqibeleleyo weNetflix.
I-Netflix inomxholo, i-Roku izixhobo
I-Roku, ekhoyo e-United States kunye neninzi yeLatin America (eMexico yagwetywa ngenxa yetyala leTelevisa ngenxa yokuba izixhobo zayo zikhuthaza ubuqhetseba), kodwa akusiyo iSpain. Izixhobo zakho kunye nesoftware isombulula le ngxaki ilandelayo: Ivumela abasebenzisi ukuba babukele ngaphandle komthungo amawaka eetshaneli kunye nawo onke amaqonga akhoyo kwindawo enye, kwaye (kwaye apha iya kuba ngumdla ophambili weNetflix) isebenza njengomlamli phakathi kwababoneleli bomxholo kunye nabathengisi ukufikelela kwaba baphulaphuli.
I-Roku yenza ingeniso ngokuyintloko ngokuthengisa iintengisokwaye kamva nokuthengiswa kwezixhobo zabo, a ibhokisi njalo ukunamathela iyafana neAmazon FireStick. Ngokuhamba kwexesha, uye wadala kwaye wasungula iTV yakhe ebizwa ngokuba yiRoku.
Ibali elingemva kweRoku
Okwangoku, abantu abangaphezu kwezigidi ezingama-51 bafikelela kwiinkonzo ze-Roku nyanga zonke, apho amajelo angaphezu kwe-10 anokufikelela kwiqonga layo.
Ikomkhulu eSan Jose, California, Roku yasekwa ngo-Oktobha 2002 ngu-Anthony Wood, ngubani namhlanje okhokela inkampani njenge-CEO. I-Roku ithetha "ezintandathu" ngesiJapan, ukufuzisela into yokuba yinkampani yesithandathu eyasekwa nguWood.
Ukhuni yinto abantu abanokuyichaza njengomntu osebenza ngesandla. Ukususela esemncinci (wazalelwa eManchester, eNgilani, kodwa usapho lwakhe lwafudukela eGeorgia naseTexas), wazama izinto ezahlukeneyo zehardware.
Emva kokuchitha unyaka eNetherlands njengomfundi wokutshintshiselana, apho wathatha iiklasi zesayensi yekhompyutheni, phakathi kwezinye izinto, uWood wabuyela eTexas waza wafunda ikhowudi.
Emva kokufumana isidanga sobunjineli be-elektroniki, uWood wazama amalinge awohlukeneyo phambi kokuba asungule inkampani yesoftware ebizwa ngokuba yi-iBand ngo-1995. Imveliso yeflegi yenkampani yayiyi-entuitive, ekulula ukuyisebenzisa umhleli kumaphepha ewebhu e-HTML. Kunyaka kamva, wayithengisa kwiMacromedia nge-36 yezigidi zeedola.
Isivumelwano senza uWood waba ngusozigidi eneminyaka engama-30 ubudala, kodwa wamnyanzela ukuba ahlale neMacromedia. omnye unyaka njengosekela mongameli wenkampani kwi-Intanethi.
Emva koko, waphuma waza wabeka isiseko seRoku. Umbono weshishini lakhe elitsha wavela ngenxa yokukhathazeka ngenxa yeziqephu ezilahlekileyo zochungechunge aluthandayo, Star Trek: Isizukulwana esilandelayoxa bezisasazwa kumabonakude.
Ukusombulula le ngxaki, iphuhlise enye yeerekhoda zevidiyo zedijithali zokuqala (DVRs) phantsi kophawu lweReplayTV.
Ekuqaleni, uWood wayixhasa ngemali inkampani yedwa. Emva koko wazisa abanye abatyali-mali, njengoMarc Andreessen, umdali we-Netscape, kamva owaziwa ngokuba yi-Andreessen Horowitz i-investment firm.
Imveliso yokuqala ye-ReplayTV yafika kwimarike ngo-1999 kwaye ixabisa malunga ne-1 yeedola. Ngelishwa, imbangi yayo enkulu, i-TiVo, ikwazile ukuthoba imarike ngokuthengisa ii-DVR nge-000 yeedola. Emva kweminyaka emibini yelahleko, uWood wanyanzeleka ukuba athengise iReplayTV. Inkampani ye-elektroniki yabathengi i-SONICblue yagqiba ukuthenga inkampani nge-500 yezigidi zeedola. UWood, kwakhona, wahlala enceda ukuqhuba iReplayTV esuka kwiSONICblue.
Ukwenza kube lula ukubukela iNetflix yenza iRoku
Kodwa loo nto yayiza kumkhokelela ekubeni asebenze kumbono weRoku, eyayiza kuba yinkampani yakhe yesithandathu. Kwaye kulapho iindlela kunye neNetflix ziqala ukumanyana: Ubize i-CEO yeNetflix kunye nomseki uReed Hastings kwaye wamemela isidlo sasemini. Endaweni yokutyala imali kwi-Roku, uHastings wacela uWood ukuba ajoyine iNetflix njengosekela mongameli kamabonakude we-Intanethi ngo-2007.
Injongo yayikukukhokela iNetflix, eyayiphuhlisa eyakhe isidlali sevidiyo Ukusasaza (i-codenamed Project Griffin), kuzo zonke izigaba eziyimfuneko zokuvelisa.
Ekugqibeleni, UWood waqonda ukuba angakhetha ukusebenza eRoku kunokuba ancede iNetflix, ngoko ke wagqiba ukushiya isikhundla emva kweenyanga ze-10. I-Netflix, inxalenye yayo, yagqiba ekubeni iguqule iprojekthi ye-Griffin ibe yi-Roku, kwaye yade yaba ngumtyali-mali wokuqala wenkampani, nangona ithengise izabelo zayo kwiminyaka embalwa kamva.
Ekugqibeleni, uWood wayefundile kwiimpazamo zakhe ngokukhulula isixhobo ngexabiso elifikelelekayo le-99 yeedola. Ekuqalisweni, imveliso yayikwazi ukusasaza umxholo weNetflix kuphela: yayiyiRoku Netflix Media Player ekhutshwe ngo-2008.
Oko kwakuza kutshintsha kungekudala. Kwisithuba seminyaka emibini, i-Roku ikwazile ukongeza ngaphezulu kwe-50 itshaneli ezongezelelweyo kwiqonga layo. Ukongeza ekongezeni amajelo amaninzi, iRoku iye yandise umgca wemveliso, njengokwazisa iRoku Ukusasaza Intonga (ngokunokwenzeka nokuba udlale imidlalo efana neentaka ezinomsindo) ngo-2012.
Kwangaloo nyaka, Roku ikwazile ukwandisa kwimarike yayo yokuqala yangaphandle ngokwazisa abadlali bayo ababini ukusuka Ukusasaza eKhanada, eIreland naseUnited Kingdom.
Njengoko uRoku wayekhula, kwabakho nokhuphiswano. IAmazon, ngo-2012, yade yenza isithembiso sokuthenga iRoku. I-Wood yalile, ithatha isigqibo sokunyusa i-45 yezigidi zeedola kwi-News Corp. nakwi-Sky UK endaweni yoko.
Nangona kunjalo, ngenxa yokuba izixhobo zayo zokusasaza zazinexabiso eliphantsi kakhulu, iRoku yayizithengisa ngexabiso. Ngoko ke inkampani kwafuneka ifumane iindlela ezingabizi kakhulu.
Kwi-2013, i-Roku ibhengeze ukuba iya kusebenzisana nabanye abenzi beteknoloji ukudibanisa inkqubo yayo yokusebenza kwizixhobo zabo. Ngokukodwa, iya kusebenzisana neenkampani ezinjenge-Hisense, i-TCL, i-Coby Electronics kunye nezinye ezili-11 ukuqhuba inkqubo yayo yokusebenza kwii-TV zabo ezizayo. Ezi nkampani ziya kuhlawula umrhumo welayisensi kwi-Roku.
INetflix kunye neRoku: Imanyano enokwenzeka?
Lo mbutho waba yimpumelelo engathethekiyo. Ngaphantsi kweminyaka emibini, i-Roku ikwazile ukubamba ngaphezulu kwe-8% ye-American smart TV market. I-Roku iye yaqhubeka ikhula, ubukhulu becala kuba ihleli i-platform-agnostic.
Ngo-2020, ngakumbi, yabona inkampani ikhula kakhulu ngokuvalwa kwe-COVID. Inkampani ikwazile ukongeza ngaphezulu kwe-14 yezigidi zeeakhawunti ngo-2020 kuphela.
Kutshanje, kuye kwavela amahemuhemu okuba inkampani ekugqibeleni iya kuqala ukudala umxholo wayo, oya kusasazwa yiRoku Channel. Olu qikelelo lwaba yinto yokwenyani xa, ngo-Epreli ka-2021, iRoku yabhengeza ukuba izakuguqula umxholo weQuibi ube yiRoku Originals (efumaneka kwiRoku Channel). Kamva yongeza imiboniso emininzi kwaye yaze yaqalisa ukusebenza kwimiboniso ebhaliweyo eyi-50 eya kuveliswa yiRoku ngokwayo.
Namhlanje, bangaphezu kwama-2 500 abantu abasebenzela le nkampani ineeofisi kwizixeko ezingaphezu kwama-25 ehlabathini lonke. Okwangoku, amahemuhemu malunga nomdla weNetflix kwiRoku yintelekelelo nje kodwa, kubonakala kucacile ukuba le iya kuba yindlela ekhawulezayo yeNetflix yokwandisa ishishini layo elibanzi ekusetyenzisweni komxholo wasekhaya.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍