✔️ 2022-06-30 09:44:58 - Paris/France.
Siza kuqala nini ukubona intengiso kwiNetflix? Kungcono ufike mva kunokuba ungezi. Oku kwaqinisekiswa liqonga elifanayo, elihlaziywa ngokutsha ukususela kwiinyanga ezimbalwa ezedlulileyo livakalise ukulahlekelwa kwababhalisi be-200 kwikota yokuqala ye-000. Inkampani icwangcisa utshintsho, olunokuqala ukuvakalelwa kwiinyanga ezizayo. Eyona idume kakubi inento yokwenza nomrhumo omtsha wobhaliso ixabiso eliphantsi ngokutshintshiselana nentengiso.
I-CEO ye-Netflix kunye neGosa eliPhezulu loMxholo u-Ted Sarandos ubhengeze kwi-Cannes Lions International Festival of Creativity ukuba inkampani isebenza kwixabiso elitsha ukutsala ababhalisi abafuna ukuhlawula ngaphantsi komxholo ofanayo. I-Netflix iya kuthoba nini ixabiso ngokutshintshiselana nokubandakanya intengiso? Yeyiphi indlela entsha?
Olu lubhaliso olutsha iNetflix efuna ukuseta: ngexabiso eliphantsi kodwa ngeentengiso
UmKristu uDina
I-Netflix iceba ukusungula indlela entsha yenkonzo yayo yomxholo kwi yosasazo ngokuncitshiswa kwexabiso lokubhaliselwa ngokutshintshiselana ngokufakwa kweentengiso kwiqonga "ngendlela edibeneyo kunye nengaphazamisekiyo".
Ngokutsho media ezifana Intatheli yaseHollywood, USarandos ubonise inkxalabo malunga nabasebenzisi abagqiba ekubeni bangabhalisi kwiqonga ngenxa yala maxabiso. Ukuza kuthi ga ngoku, sishiye icandelo elikhulu labathengi abacinga ukuba iNetflix ibiza kakhulu kubo kwaye abangakhathaliyo ukubukela iintengiso, utshilo umphathi kwintetho yakhe kwi-International Film Festival.
Funda kwakhona Judit Castaño
Ukucombulula le ngxaki, umlawuli olawulayo weNetflix uqinisekisile ukuba iqonga lifuna ukuyila amava entengiso "edibeneyo kwaye ingaphazamiseki kancinci" kuneentengiso zemveli kumabonwakude, ngokwento ayichazayo. IWall Street Journal.
Ukwenza oku, inkampani icebise ukwenza imowudi yexabiso eliphantsi, kunye neentengiso kwaye ngaphandle kokuguqula leyo esele ikhona, kuba akukho nasinye sezicwangciso zayo zobhaliso zangoku ezinokuphazamiseka kwentengiso ngexesha lokuhanjiswa komxholo wayo. . Kodwa ngoku kuyaziwa ukuba izibhengezo ziya kuphunyezwa "ngendlela edibeneyo kwaye ingaphazamiseki", nangona umhla wokuphehlelelwa ungekaziwa.
eyesine entsha
DADO RUVIC/Reuters
Ayisosihlandlo sokuqala ukuba amagosa eNetflix aphakamise ithuba lokuqalisa unikezelo olongezelelweyo ngeentengiso, ukhetho esele lucetyiswe ngomnye u-CEO weqonga, uReed Hastings, kwiinyanga ezimbalwa ezidlulileyo.
Ngexesha lenkomfa kunye nabahlalutyi, uHastings wavuma ukuba inkampani yayicinga ukuqalisa isicwangciso esiphantsi kwexabiso eliphantsi, eliya kubandakanya ukubonwa kweentengiso. “Ayisosisombululo sexesha elifutshane, kuba nje ukuba uqalise ukunika isicwangciso esingabizi kakhulu ngeentengiso ozikhethelayo, abanye abathengi bayasichola. Kwaye sinesiseko esikhulu esifakiweyo esinokuthi sonwabe kakhulu apho sikhoyo, ”utshilo umphathi. watsho.
Funda kwakhona uPablo Foncillas
Okwangoku eSpain kukho izicwangciso ezintathu ezinamaxabiso ahlukeneyo. Eyokuqala kwezi ziSiseko, ezixabisa i-euro ezi-7,99, zilandelwa nguMgangatho (i-12,99 euro) kunye nePremium (14,99 euro). Kungekudala kunokuba kamva, singongeza indlela entsha kuluhlu lwamaxabiso, ngexabiso eliphantsi kodwa ngeentengiso.
Iiakhawunti ekwabelwana ngazo, enye ingaphambili evulekileyo
UThomas Trutschel/Getty
Iiakhawunti ekwabelwana ngazo zezinye zeendlela ezivulekileyo zeNetflix. Ngokutsho kwenkampani enye, esinye sezizathu zokumisa kwayo ngokwengeniso ziiakhawunti ezidumileyo phakathi kwemizi emininzi.
Ngokutsho kwedatha yayo yangaphakathi, ukongeza kwi-akhawunti yentlawulo esebenzayo ephantse ibe yi-222 yezigidi kwi-Netflix, amakhaya angaphezulu kwe-100 yezigidi afikelela kuyo kunye neziqinisekiso zomnye umsebenzisi. “Kufuneka sibenze bahlawule ukuya kuthi ga kwinqanaba elithile,” utshilo uHastings. Ukuza kuthi ga ngoku, inkampani ibingasihoyi iqhinga lokwabelana esilisebenzisayo sonke ukulenza lingabizi kakhulu ekupheleni kwenyanga, kodwa sele sibonile ukuba iqonga lifuna ukuwuphelisa lo mkhuba.
Funda kwakhona iVanguard
Kwinyanga ephelileyo, inkampani yasungula inkqubo yokulinga eChile, eCosta Rica nasePeru ebiza umrhumo owongezelelweyo kubasebenzisi ababelana ngeenkcukacha zabo zeakhawunti nabantu abahlala ngaphandle kwekhaya.
Okwangoku, iqonga likuvumela ukuba wenze iiprofayili ezahlukeneyo ngaphakathi komsebenzisi omnye ukuze zisetyenziswe ngabanye abantu abahlala kwindlu enye. Leyo yithiyori, kodwa ngokobuchwephesha akukho nto ithintela umntu ohlala kwenye idilesi ukuba ayisebenzise ukuba igama eliyimfihlo labiwe.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕