✔️ 2022-09-13 11:00:00 - Paris/France.
Intengiso ifika kwiNetflix, mhlawumbi ngokukhawuleza kunokuba bekulindelwe.
IWall Street Journal yanikela ingxelo yoko INetflix ibuyisele umva ukuphehlelelwa kwenqanaba lokubhalisela elixhaswa yintengiso kude kube nguNovemba. Ngeli xesha, iSydney Morning Herald inika ingxelo yokuba iOstreliya iphakathi kwamazwe okuqala anokubona iintengiso kwiNetflix kamva kulo nyaka.
INetflix ibhengeze okokuqala ukuba izakwazisa isaphulelo esitsha, esixhaswa yi-ad sobhaliso ngo-Epreli. Ibiluhambo olumandla kwinkampani eyakha iTV engenantengiso, efunwayo. Ngapha koko, azange kube ngo-2020 apho i-CEO yeNetflix uReed Hastings wayigxotha intengiso eqongeni, esithi, "Uyazi, intengiso ibonakala ilula de ungene kuyo." »
Utshintsho lwentliziyo lulandele ingxelo ye-Netflix yekota yokuqala ye-2022, ebone ilahleko yababhalisi. okokuqala kwisithuba seminyaka elishumi. Ukongezwa kweentengiso eqongeni luphawu olucacileyo lokuvela kwexesha lovavanyo kwimbonakalo yomhlaba. Ukusasaza.
Kubalulekile ukugxininisa ingqalelo onke amanqanaba obhaliso eNetflix akayi kubandakanya intengiso. Isicwangciso sangoku sesokuba kuya kubakho urhumo olutsha, olufikelelekayo oluxhaswa yintengiso, lujolise kwimakethi yase-US malunga ne-$7-$9 ngenyanga ngexabiso (phakathi kwe-$6 kunye ne-300 yeedola zaseChile). Oku kuya kubonisa isaphulelo kwisicwangciso sangoku sexabiso eliphantsi se-US$8 ngenyanga. La maxabiso aya kulungelelaniswa kwiimarike zemali ezahlukeneyo apho iNetflix isebenza kunye namanqanaba exabiso akhoyo kwezi marike.
Ngokuzisa uluhlu oluxubileyo lwentengiso/yorhumo, inkampani ithatha imodeli yeshishini esele ikhona kwezinye iinkonzo zentengiso. Ukusasaza njengoHulu. INetflix igcina eli nqanaba lixutyiweyo, okuthetha ukuba ngelixa inqanaba elitsha liya kuba lixabiso eliphantsi, aliyi kukhululeka, njenge Ukusasaza I-ad-ixhaswa iyafumaneka kwiPikoko.
Intengiso iveza imingeni emitsha nentsonkothileyo yetekhnoloji kunye neshishini kwishishini, ongazange asebenze kule marike ngaphambili. Ukungena kule ntengiso intsha, inkampani yabhengeza ukuba intengiso iya kuhanjiswa ngokusebenzisana noMicrosoft.
Intsebenziswano kunye neMicrosoft Ithobe uloyiko malunga neNetflix ingena kwintengiso entsha yemidiya kwaye inika ukufikelela kwisiseko esikhulu sentengiso sikaMicrosoft.
Inkampani yazisa oko inkqubo yefilimu yoqobo inokuhlala isimahla kwintengiso kangangexesha elithile emva kokukhululwakwaye isiqulatho sokuqala kunye nomxholo wabantwana onelayisensi uza kuhlala ungenantengiso.
Ukongeza kokuhlala kude neentengiso zabantwana, iNetflix ikwanqanda abathengi bentengiso cryptocurrencies, intengiso yezopolitiko kunye nokungcakaza.
Intengiso iya kuhlala malunga nemizuzu emi-4 ngeyure yomxholo; I-Netflix iya kuba nemida kwinani lamaxesha intengiso enye inokuvela kumsebenzisi kwaye iintengiso zomxholo we-movie kulindeleke ukuba zihanjiswe ngefomathi yangaphambili, ngaphandle kokuphazamisa ukusebenza.
I-Netflix ayisiyiyo yodwa inkonzo yorhumo ethengisa amacebo amatsha amaxabiso. Ekuqaleni kwalo nyaka, iDisney ibhengeze ikota ephumelele kakhulu kwimbono yokufumana umrhumi, ngokukhula kwababhalisi abazizigidi ezili-15, nangona kunjalo, ilahleko ebangelwa kukudluliselwa ibingama-300 ezigidi zeerandi ngaphezulu kunoqikelelo.
UDisney ukwabhengeze ukuba ukhetho lobhaliso oluxhaswa yi-Disney + luya kufumaneka ngoDisemba. IWall Street Journal yabika ukuba ishedyuli kaDisemba enikezwe yiDisney Yiloo nto eyabangela ukuba iNetflix ibonise izicwangciso zayo zentengiso.
Ifoto: Reuters
Ngokwembali, abathengi bakamabonwakude baziqhelanise kakuhle nezibhengezo zikamabonwakude: Ngokomzekelo, e-Australia, uthungelwano lwe-intanethi ye-free-to-air i-Seven, i-Nine kunye ne-Ten ithwala intengiso, umsasazi woluntu we-SBS uphethe inani elilinganiselweyo lentengiso, kunye nomboneleli we-TV ohlawulelwayo u-Foxtel uxhaswa ngemali zombini ngeentlawulo zokubhalisa kunye nokukhangisa. Isibhengezo ngokwaso asinto intsha kuluntu, kodwa ayizange ibekho ngaphambili kumaqonga ahlukeneyo Ukusasaza premium njengeNetflix.
amaqonga e Ukusasaza comme INetflix kunye neDisney + zijonge iindlela zokufikelela kubaphulaphuli abatsha kunye nokwandisa ingeniso kumsebenzisi ngamnye. Kukho inkolelo phakathi kwabaphathi abaphezulu ebonelela ngenqanaba eliphantsi lentengiso iyakungena kwimarike yabaphulaphuli abangakhathaliyo malunga neentengiso kwaye bajonge amaxabiso obhaliso angoku aphezulu kakhulu.
Kukho nobungqina obuvela kwamanye amaqonga e Ukusasaza, ezifana ne-Hulu kunye ne-Discovery+, ezibonelele ngamanqanaba obhaliso axhaswayo yi-ad, ukuba la manqanaba angavelisa ingeniso yomndilili ophezulu ngomsebenzisi ngamnye (ARPU) kunamanqanaba omrhumo abiza kakhulu.
I-ARPU yimetric esetyenziswa kushishino losasazo oluhlalutyayo Ingakanani imali eyenziwa lishishini kumrhumi ngamnye emva kokuba kutsalwe iindleko zoshishino. Ukonyusa ingeniso yababhalisi kunokuqhutywa kukunyuswa kwamaxabiso omrhumo, ukuqhuba ababhalisileyo ukuya kumanqanaba omrhumo abizayo, ukucutha iindleko zoshishino, okanye ukongeza ingeniso eyongezelelweyo efana nentengiso.
Ngo-2021, i-CEO ye-Discovery uDavid Zaslav yaqaphela ukuba i-Discovery+ yenza ingeniso ethe kratya ngomrhumi ngamnye ukusuka kwinqanaba eliphantsi elixhaswe yintengiso kunexabiso elithe kratya lobhaliso-kuphela kwinqanaba lengeniso yentengiso. UZaslav waphawula ukuba ababhengezi banomdla wokufikelela ababukeli abangafumanekiyo ubukhulu becala ngezinye iindlela zikamabonwakude.
Ngaloo nto engqondweni, INetflix kunye neDisney babheja amanqanaba abo axhaswa yintengiso anokusebenza ngendlela efanayo kunye nokwandisa ingeniso abanokuyivelisa ngombhalisi ngamnye.
Uvavanyo malunga nezicwangciso zoshishino ezisele zisekiwe zilawula imeko yangoku ye Ukusasaza.
I-HBO Max, phantsi kwenkampani yabazali esanda kudityaniswa iWarner Bros. Ukufunyanwa, ngoku kuya kumxholo welayisensi kwiimarike ezithile endaweni yokusasaza kwiqonga layo. Ngosasazo lwe-prequel INkosi yamaRandi, amakhonkco amandla, Amazon Prime Video ufumanisa ukuba amava akhe ngeyona mveliso kamabonakude ibiza kakhulu kwimbali, nge-715 yezigidi zeedola zaseMelika, iya kuhlawula uluntu.
Umboniso ovela kwiNkosi yeRings: iRings of Power.
Ishishini Ukusasaza imifuniselo ngezicwangciso-qhinga zelayisensi, iinkqubo zeTV, iimodeli zamaxabiso, njl. Iziphumo zolu vavanyo ziya kuthatha ixesha. Kodwa into ebonisa ukufika kwentengiso kwiNetflix kukuba isicwangciso esisekiweyo asisawulawuli umhlaba. Ukusasaza.
*Olivier EcklundUmviwa wePhD kwiMedia kunye noNxibelelwano, kwiYunivesithi yaseQueensland yeTekhnoloji
SOURCE: Uphonononga Iindaba
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