😍 IZIPHONONONGA Iindaba – Paris/France.
I-portal yeendaba ze-Digiday, echaza abathengi beendaba ezingaziwa, ingxelo yokuba i-CPM kufuneka ibe malunga ne-65 yeedola zase-US. I-Ad Age ixela i-CPM ye-US$60. Ukuba ixabiso ngokwenene lizinzile kweli nqanaba, liya kuba ngaphezu kwe-TCP ye-Super Bowl yokugqibela. Ewe kunjalo, kunzima ukwazi ukuba le yinombolo ekrwada. Kwangaxeshanye, le CPM iphezulu ekujoliswe kuyo ibonisa ukubaluleka okukhulayo Ukusasaza. Imfuno ibonakala ikhona kwaye uhlobo lwegolide olukhawulezayo luyabonakala kwishishini. Ngeli xesha, i-Disney + ijolise kwi-CPM ye-50 yeedola ukuya kwi-60 yeedola, ingxelo yeWall Street Journal.
Ngokweengxelo, i-Netflix ilindele ukuba umnikelo omtsha uvelise ababhalisi beemodeli ze-500 ekupheleni kuka-000. Ukuqwalasela inani lababhalisi be-Netflix bebonke be-2022 yezigidi, eli nani linokuthathwa njengento ethobekileyo. Ngoko ke umntu unokuzibuza ukuba kuyinyaniso kangakanani na oku. Ngo-220, inani lababhalisi kulindeleke ukuba linyuke kakhulu kwakhona.
Ukongeza, ngokuqinisekileyo akuyi kubakho ukhetho lokulinganisa umntu wesithathu ekuqalisweni. Ngokwe-Ad Age, iinketho zokujolisa nazo zincinci kakhulu. Ngokwale nto, abakhangisi abakwazanga ukukhetha uhlobo abafuna ukuthengisa ngalo. Ngokubanzi, abathengisi bavumelekile ukuba bakhethe phakathi kwama-30 kunye nama-60 amabala okwesibini. Kodwa zibaleka kube kanye kuphela ngeyure.
Ngokutsho kweDigiday, abathengi abaninzi beendaba abanamdla ngolu phuhliso. Nangona kunjalo, kuya kuhlala kubonwa ukuba imodeli egqityiweyo iya kujongeka njani. Akukho mntu kwimarike ofuna ukuphawula malunga noku esidlangalaleni ngeli xesha. Nangona kunjalo, i-craze yokuba intengiso inokwenzeka kwiNetflix ikhona.
Ngokutsho kweNetflix, imodeli yentengiso yexabiso eliphantsi isebuntwaneni bayo. "Akukho sigqibo sithathiweyo okwangoku", ibhengeza ngokusemthethweni inkonzo ye Ukusasaza.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓