😍 2022-09-21 22:26:23 - Paris/France.
Phambi kokuba kuqale isizini yeNFL, amajelo eendaba kulo lonke ilizwe abhala izikhokelo zababukeli malunga nendlela yokubukela imidlalo yeNFL ngeli xesha lonyaka.
Omnye ovela kwi-Athletic wabamba ingqalelo ngenxa yokuntsonkotha kwayo: imigca eli-15 yombhalo obhalwe ngemibala-bala othatha iintsuku ezine zeveki, uthungelwano olusixhenxe, ixesha eliqhelekileyo kunye nemidlalo yokudlala.
Kubalandeli bebhola, kwakungekho nto. Abalandeli bebhola ekhatywayo behlabathi baqhele amashumi eminyaka ukukhangela yonke ikona ye-Intanethi ukubukela imidlalo kunye nokubhalisela iinkonzo ezininzi zokusasaza. Ukusasaza ukulandela yonke intshukumo.
Kodwa inethiwekhi enye kudala imile ngokungenzi abalandeli batsibe kuzo zonke ezo hoops. I-Univision iye yakha uphawu lwayo phakathi kwezithethi zaseSpain amashumi eminyaka ngokusasaza imidlalo emikhulu kwinethiwekhi yayo yosasazo, ukusuka kwiLiga MX yaseMexico ukuya kwiMajor League Soccer ukuya kwi-UEFA Champions League - kwaye okona kubaluleke kakhulu, indebe yehlabathi de iComcast's Telemundo yathenga amalungelo okuqala. ngo-2015.
Kutshanje, ukugqunywa kwe-Univision kuye kwatsala abantu abaninzi abathetha isiNgesi, ngakumbi abo bebediniwe kukuhlawula ikhebula kunye neepakeji zeTV. Ukusasaza ngaxeshanye. Ukubukela umdlalo omnye omkhulu uphila, omnye ngentambo okanye kwi-TV yesathelayithi, kunye nezinye kwi-intanethi ngoqhagamshelo lwe-TV ehlawulwayo inokuba yimali eyongayo eyaneleyo ukuba ungawazi onke amagama abasasazi abawathethayo.
Kwiinyanga ezimbalwa ezidlulileyo, i-Univision yatshintsha ikhosi. Wathatha iqonga lakhe Ukusasaza I-ViX yamahhala (eyayibizwa ngokuba yi-PrendeTV) kwaye yongeza i-tier yokubhalisa ehlawulwayo, i-ViX +, i-$ 6,99 ngenyanga.
Uninzi lweepropathi zebhola ekhatywayo zothungelwano kwangoko zaya ngasemva kwaloo paywall: imidlalo yeligi yamadoda nabasetyhini abaninzi baseMexico, uninzi lwemidlalo yeChampions League yamadoda, kunye nentshukumo yetumente evela kwiConcacaf, UEFA Nations League kunye neligi yesizwe yaseArgentina, eBrazil, eColombia nasePeru.
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Kusekho imidlalo ephilayo kwinqanaba lasimahla le-ViX, njengetumente yamadoda angaphantsi kweminyaka engama-20 yeSityhilelo eqhubeka eMexico. (Iqela laseMelika linomdlalo we-Union uPaxten Aaronson, uBrandan Craig, uJack McGlynn kunye noQuinn Sullivan.) Kodwa umdlalo wokhuphiswano we-Boca Juniors-River Plate waseArgentina ekuqaleni kwale nyanga ubukwi-ViX+, nto leyo ethetha ukuba abalandeli kufuneka bahlawule ukuyibukela, nokuba kuphakathi. IsiNgesi (kwi-CBS' Paramount+) okanye ngeSpanish.
Yintoni eyenza i-Univision-okanye ngakumbi ngakumbi, iTelevisa, inkampani yabazali yaseMexico yase-Univision-ihambe kweli cala?
Impendulo ayinanto nje yokwenza nebhola.
"I-Hispanics e-United States isalathisa kakhulu kusetyenziso lwesixhobo esiphathwayo," u-Olek Loewenstein, umongameli wezemidlalo kwiziko elidibeneyo iTelevisaUnivion, uxelele uMbuzi.
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Kukho kwakhona isuntswana lophando emva le ngongoma. UPew uyibonisile ngo-2016 nango-2021, uNielsen uyenzile ngo-2018, kwaye uHorowitz uyenzile ngoJulayi ophelileyo.
“Abantu sele beqhelile ukusebenzisa amaqonga e-intanethi. Ukusasaza"Utshilo uLoewenstein. “Ndicinga ukuba namhlanje abantu baziva bekhululekile ukukhuphela ii-apps, abantu namhlanje baziva bekhululekile ukubeka ulwazi lwekhadi letyala kunye neenkcukacha zabo zobuqu kwamanye ala maqonga. Ukusasaza, okwakungenjalo ngaphambili. »
Oku bekuyinyani kubo bobabini abalandeli bebhola ekhatywayo abathetha iSpanish nabathetha isiNgesi. U-Loewenstein wathetha ngalo mbandela njengomntu onamava obuqu.
“Abantu bebeya kutsalela kumaqonga asemthethweni ukuba ebekho, kodwa ukuba bebengekho, wonke umntu ufumana indlela yobuqhetseba ukuya eRojaDirecta [enye yezona ndawo zidumileyo zebhola ekhatywayo ezingekho mthethweni. Ukusasaza sites], ezinye zezo zinto,” utshilo. “Ke abantu baqhele ukutya ezemidlalo kumaqonga edijithali ngaphezu kokuba bendicinga. »
Kuyanceda ukuba iViX ayisiyonkonzo yezemidlalo nje. Iqulethe iifilimu ezininzi kunye nemiboniso yeTV evela eMexico naseMelika, ngenxa yobunini beTelevisa. Lo mxholo uyafumaneka kwihlabathi liphela, nangona iminikelo yezemidlalo ikwilizwe ngalinye, njengoko ibisoloko injalo.
Ngelixa ulinde ukusungula iqonga Ukusasaza ngokubhalisela, i-Univision nayo yakwazi ukufunda kwiimpumelelo kunye nokusilela kwezinye iinethiwekhi.
“Ewe, sishiywe lixesha, kwaye baninzi abadlali kwi-ecosystem,” utshilo uLoewenstein. “Into esiyiqondileyo yile nto uninzi lwaba basasazo luqala ukuyiqonda ngoku kwaye baza kudlala ukubamba [ngaphezulu]. Besifuna ukusungula imveliso enye ngamava amabini: amava axhaswa yintengiso kunye namava okuxhasa wena. [umrhumo] live. Kwaye yayiluyilo lwethu kwasekuqaleni.
(Imidlalo yeFox ilandele ingqiqo efanayo ngokungaqalisi iqonga lomrhumo konke konke. I-portal yayo kwi-Tubi yokugubungela i-intanethi yeNdebe yeHlabathi yaMadoda yokuwa, kubandakanywa nomdlalo opheleleyo wokuphindaphinda emva kokukhatywa kwempempe yokugqibela, isimahla kunye neentengiso.)
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Ukujonga ngokuthe ngqo kwi-Univision yamadoda egubungela i-UEFA Champions League, kukho iindaba ezimnandi kubalandeli. Njengokugutyungelwa kwesiNgesi kweCBS kwiParamount +, wonke umdlalo ukwiViX ngendlela enye okanye enye. Ngoko awudingi intambo okanye iTV yesathelayithi ukuze ubukele le midlalo. Kwaye ngokungafaniyo neParamount +, iViX inikezela ngomdlalo wasimahla weChampions League weveki ngobhaliso.
Kodwa akunjalo kwelona tikiti likhulu, iLiga MX – engeyiyo kuphela eyona ligi yebhola ekhatywayo idumileyo kwi-Univision, kodwa ikwayeyona ligi yebhola ekhatywayo idumileyo kuwo onke amaqonga eendaba ase-US, nokuba loluphi ulwimi okanye indlela abalandeli ababukele ngayo. Unyaka nonyaka, imidlalo yaseMexico iqhuba iPremier League, iMLS, iChampions League nayo yonke into ephakathi.
Kwaye i-coverage iza ne-twist: amalungelo osasazo awathengiswanga yiligi, kodwa yiklabhu nganye. Ngoko i-Univision idinga ukuya eNecaxa okanye ePuebla kwaye iqinisekise ukuba bathengise imidlalo yangoLwesihlanu ebusuku eya kuhamba kwi-ViX +, ngelixa iiklabhu ezinkulu ezifana neTigres kunye ne-América zise-Univision enkulu ngoMgqibelo.
ULoewenstein walenza njani ityala? Okokuqala, ukuqaphela ukuba ukuba ne-ViX kuvumela i-Univision ukuba isasaze imidlalo emininzi kunangaphambili. Inethiwekhi ngoku isasaza imidlalo ye-100 ye-Liga MX kumabonwakude omgca kunye ne-68 kuphela kwi-ViX.
“Asikayisusi imidlalo kumaqonga esinawo ngoku,” utshilo.
I-ViX ikwavumela i-Univision ukuba yandise kakhulu ukugubungela icandelo lesibini laseMexico iLiga de Expansión yamadoda kunye nenqanaba eliphezulu labasetyhini iLiga MX Femenil - omabini akhula ngokukhawuleza ekuthandeni kunye namandla eenkwenkwezi.
Inye into ayikatshintshi, nangona kunjalo, yiloo nto encede uLoewenstein aqhubeke nokuvala intengiso.
“Impendulo yabo kukundibonisa imali,” utshilo. “Impendulo yabo ithi: ‘Zonke izinto zilingana phakathi kwabenzi-maxabiso uA no-B, ndiya kunyula lowo undinika olona lwabiwo luninzi. Kodwa inxalenye yokuqala yale mpendulo yeyona ibalulekileyo - zonke izinto ziyalingana. '»
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Kubathengi, kuyabaluleka ukuba imali yabo ihamba kuqala ngenkampani yeentambo okanye ngokuthe ngqo kwiipokotho ze-Univision. Kodwa kumaziko ahlawulwa yi-Univision, yonke into ebalulekileyo linani lamadijithi kwiitshekhi.
"Wonke umntu ujonge ukuhanjiswa, kwaye wonke umntu uyavuya kakhulu ukuthetha malunga nokuba kubaluleke kangakanani ukuba bafikelele kubantu abaninzi kangangoko kwaye bakhulise uphawu," uLoewenstein. “Kodwa andikabikho, xa ndithetha inyani, uthethathethwano olunye lwamalungelo apho imali yayingeyonto iphambili kwingxoxo. »
Oku kuhlala kuyinyani, nokuba uthetha luphi na ulwimi.
SOURCE: Uphonononga Iindaba
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