✔️ 2022-05-24 15:43:10 - Paris/France.
- Iinkqubo zeTV ezininzi kwi Ukusasaza zahlaziywa kwikota yokuqala yalo nyaka kunangaphambili, ngokutsho kweAmpere Analysis.
- Ngaphezu kwesiqingatha sohlaziyo Ukusasaza e-US nase-UK kunyaka ophelileyo yayiyeyemiboniso ukusuka kwixesha lesine okanye kamva.
- Netflix ihlaziye imiboniso embalwa kule mimandla kunyaka ophelileyo kunango-2020, ngelixa iodola uthotho olutsha.
Iyalayisha Into iyalayisha.
Netflix ubonise ukuzimisela ukuyirhoxisa imiboniso kwangethuba. Kodwa idatha entsha ityhila ukuba imbonakalo yomhlaba iyonke Ukusasaza ukubheja kuthotho olude.
Ngokutsho kwenkampani yedatha ye-Ampere Analysis, imvelaphi engaphezulu kwi Ukusasaza ziye zahlaziywa isizini yazo yesibini okanye ngaphezulu kunangaphambili kwikota yokuqala yalo nyaka. Idatha igqume izinto ezikhutshwayo kwi Ukusasaza evela eUnited States naseUnited Kingdom.
Oku kulandela umkhwa obonwe kulo lonke u-2021. Uhlalutyo lwe-Ampere lufumene ukuba i-51% yohlaziyo Ukusasaza e-US nase-UK kunyaka ophelileyo bebekwisizini yabo yesine okanye ngaphezulu, ukwanda kwe-6% ukusuka kwi-2020.
Ewe kunjalo, ubhubhani we-coronavirus utshabalalise ishishini likamabonwakude kunye nefilimu ngo-2020.
Kodwa kuyaphawuleka ukuba ngaphezulu kwesiqingatha sohlaziyo ibiyeyemiboniso ethathe amaxesha amane ubuncinci, icebisa ugxininiso kutyalo-mali kuthotho olunababukeli abazinikeleyo. Oku kuhluke kakhulu kwiminyaka embalwa edlulileyo, xa uhlalutyo lwe-Ampere lukhupha ingxelo efumene ukuba iinkonzo Ukusasaza bekunokwenzeka ukuba barhoxise imiboniso ngaphambili kunothungelwano lwesiqhelo lukamabonakude.
Inkampani iye yahlalutya imiboniso engama-61 erhoxisiweyo phakathi kukaSeptemba 2018 kunye noMatshi ka-2019 kwaye yafumanisa ukuba uthotho lwe Ukusasaza Umndilili wawunobomi bamaxesha amabini onyaka, amaxesha amane kwikhebula kunye namaxesha amathandathu anesiqingatha kuthungelwano losasazo. Netflix imele i-61% yokurhoxiswa kwe Ukusasaza.
Ukususela ngoko, iiplatifti eziphambili ze Ukusasaza njengoko iDisney+, i-HBO Max, i-Apple TV+, iParamount+, iDiscovery+ kunye nePeacock idibene Netflix, I-Hulu kunye neVidiyo yeNkulumbuso kwisithuba, ukukhawuleza ukhuphiswano kunye nomnqweno wemiboniso kunye nabalandeli abazinikeleyo.
Uhlalutyo lwe-Ampere luthe iDisney + kunye noFundo + zezona zizathu ziphambili zokunyuka kohlaziyo. Ukusasaza. Uthotho olungabhaliswanga, oluyiDiscovery+ ekhethekileyo, lubalele elona candelo likhulu kolu hlaziyo.
“Kubantu abatsha ukuba Ukusasaza NjengoDisney + kunye neDiscovery +, eneziseko zabalandeli ezimiselwe kakuhle kwii-IPs eziphambili, kulula kubakomishinala ukuba benze izibophelelo zexesha elide kwizihloko abaziyo ukuba ababukeli baya kuzithanda,” utshilo u-Olivia Deane, umhlalutyi ophezulu we-Ampere Analysis.
Ingxelo yakutshanje evela kuAmpere Analysis nayo iphawuleka xa kuthelekiswa indawo enkulu ye Ukusasaza inqqalelo Netflix, engaloyikiyo igama layo lokurhoxisa imiboniso kungekudala.
Inkampani yedatha yafumanisa ukuba ii-odolo zemiba emitsha e-US nase-UK kwi Netflix bebenyukile nge-8% ngo-2021 xa kuthelekiswa no-2020. Kodwa umboniso wohlaziyo we-streamer wawuphantsi nge-2%.
Netflix nangona kunjalo, inenzuzo kwezinye iimarike zamazwe ngamazwe. Ityala imali kakhulu kumxholo kumazwe afana noMzantsi Korea, apho waqala khona umboniso wayo omkhulu othi "Squid Game", kunye nemimandla yaseLatin America, apho ifuna ukunqanda ukukhula okucothayo. Inyathelo elikhulu lenkampani yehlabathi linokuba yeyona nto iphambili emva kokuphulukana nababhalisi kwikota yokuqala okokuqala kwishumi leminyaka.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓