✔️ 2022-08-23 19:41:42 - Paris/France.
- Umboniso ovuzayo ubonisa indlela iDisney ebeka ngayo imijelo yayo exhaswa yintengiso ngokuchasene neHBO Max kunye nabanye.
- Kuzama ukuvusa umdla wabathengisi ngaphambi kokuba kusungulwe inqanaba leDisney + elixhaswa yintengiso.
- Umboniso ubonisa ukuba i-Hulu kunye ne-Disney + abakhuphisani nabo Netflix.
I-Disney yenza i-push enkulu yokuthengisa iintengiso kwiinkonzo zayo Ukusasaza njengoko intengiso yevidiyo ekwi-intanethi ishushu Netflix kunye neDisney abalungiselela amanqanaba axhaswa yi-ad.
Kwi-pitch yakutsha nje kubathengisi abafunyenwe yi-Insider, iDisney iqaqambise ukukhula kobhaliso lwe Ukusasaza iintengiso ezixhaswayo kunye nolawulo lukaHulu kwividiyo-kwimfuno yentengiso (AVOD) indawo yentengiso njengobungqina bokunqweneleka kweDisney + exhaswa yintengiso. Ubiza abasasazeli bakhe abafani nabakhuphisana nabo Netflix, Inkulumbuso yeAmazon kunye neHBO Max.
I-Insider Intelligence iqikelela ukuba ababukeli be-AVOD baya kwenza ngaphezu kwe-54% yabo bonke ababukeli bevidiyo yedijithali e-United States kulo nyaka.
Iseti ye-Disney enamaphepha angama-20 ibonisa intengiso yokuthenga intengiso kwaye ikhuthaze ubambiswano kunye neDesika yoRhwebo evumela iibrendi ukuba zijolise kwiintengiso ezizenzekelayo kwiipropathi zomgca kunye ne-intanethi ye-TV. Ukusasaza ukusuka Disney, kuquka Hulu, ABC kunye ESPN. Idekhi ayicacisi ukuba loluphi uluhlu lwempahla oluya kufumaneka okanye ibiza malini ngezibhengezo.
Inkcazo-ntetho ikhuthaza uHulu ngexesha apho ikamva lalo msinga kwipotfoliyo yeDisney limfiliba.
I-Disney kulindeleke ukuba ifumane i-33% ye-Comcast eseleyo kwi-Hulu ngo-2024, kodwa inkampani ayikade iveze izicwangciso zayo. IWall Street yaxoxa ukuba uHulu angangena njani na kwipotfoliyo yeDisney, kunye neDisney + iqonga layo Ukusasaza iflegi, ngakumbi kuba iHulu ilinganiselwe eUnited States.
Kwindawo yokuthengisa, iDisney yaqhayisa ngokukhula kwababhalisi olomeleleyo kunye nokubukelwa okungenakuthelekiswa nanto kumaqonga ayo axhaswa yintengiso. Kwingxelo yayo yamva nje yengeniso, inkampani ithe iDisney + yongeze ababhalisile abazizigidi ezili-14,4, kubabhalisi abazizigidi ezili-152, kunye nenani lababhalisi lilonke. Ukusasaza ifikelele kwizigidi ezingama-221, ukodlula inani lokugqibela lababhalisi Netflix ngaphezulu nje kwezigidi ezingama-220.
I-Disney iceba ukunyusa amaxabiso amaqonga ayo Ukusasaza Phambi kokuphehlelelwa kwesicwangciso esixhaswa yintengiso, iDisney + Esisiseko, enokonyusa ukwamkelwa kwenqanaba elitsha. Isiseko siya kubiza i-7,99 yeedola ekuqaleni, ngokufanayo nenguqulelo yayo engena-ad. Iindleko zenguqulelo yayo engena-ad-free ziya kuthi emva koko zinyuke nge-3 yeedola, kwaye amaxabiso e-Hulu ngaphandle kweentengiso aya kunyuka nge-2 yeedola kunye ne-Hulu ngeentengiso nge-1 yeedola.
Apha ngezantsi kukho izilayidi eziphambili ezisuka kumboniso weDisney kubathengisi. UDisney walile ukuphawula.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓