✔️ 2022-04-01 15:46:31 - Paris/France.
April 1 2022
Ingxelo entsha evela kwi-Parks Associates ityhila ukuba i-36% yababhalisi bevidiyo abaphezulu, okanye malunga ne-32 yezigidi zemizi yase-US, "zii-hoppers zenkonzo," ezichazwa njengababhalisi abatshintshe iinkonzo kwaye baphinde babhalise kwiinkonzo izihlandlo ezininzi kwiinyanga ezili-12 ezidlulileyo. Ingxelo ichaza imingeni yokufunyanwa kwababhalisi kunye nokugcinwa kunye nophuhliso lwamva nje lwedatha kunye nohlalutyo olusetyenziselwa ukuphucula imisebenzi yoshishino kunye nokubandakanya ababhalisi ngcono.
I-Dallas-based Parks ifumanisa ukuba zonke iindlela apho ababhalisi basebenzisana neenkonzo ze-OTT, ukusuka ekubhaliseni ukuya kusetyenziso lweqonga, bahluke ngokukhawuleza. Ekuqaleni kweemarike, amakhaya abhalise ngokuthe ngqo kwiwebhusayithi yomboneleli we-OTT, kodwa ipesenteji yamakhaya abhalisa ngokuthe ngqo kwiwebhusayithi yomboneleli we-OTT yehla ukusuka kwi-41% ukuya kwi-29% phakathi kwekota yokuqala ka-2020 kunye nekota yesithathu ka-2021. amakhaya athatha iindlela ezininzi zokurhuma ividiyo, kubandakanywa ngokusebenzisa i-OTT aggregators kuquka iRoku kunye ne-Amazon Fire TV.
Bhalisa APHA kwisigidimi seendaba SIMAHLA seMedia Dlala!
"Ukuqokelela kunye nokuhlalutya idatha kunika iindlela ezintsha zokutsala kunye nokugcina ababukeli, ukwandisa ingeniso kunye nokudala ixabiso elitsha," watsho u-Elizabeth Parks, umongameli kunye negosa eliyintloko lezentengiso leParks Associates, kunxibelelwano. "Idatha ivumela ababoneleli ukuba bachonge ababhalisi abasemngciphekweni wokuphelelwa kwaye banokuthegi 'ii-server hoppers' eziza kungena kwaye ziphume kwiinkonzo nokuba yintoni na, ababoneleli bangachithi izixhobo bebasukela. Izixhobo zedatha eziphezulu zinceda iinkampani ukuba zenze izigqibo ezinolwazi malunga nomxholo kunye nesakhiwo seenkonzo zabo kunye nezibonelelo ezikhethekileyo. »
Ukunikezelwa kwexabiso elongezelelweyo ledatha yababhalisi, abanye ababoneleli bomxholo bafuna ukubuyisela ulawulo kubabukeli babo - kunye nedatha malunga nabo - ngokunganikezeli ukubhaliswa ngokusebenzisa i-aggregators. Ngo-2021, iqela elikhulu lamakhaya kwi Ukusasaza ubhalisele inkonzo ngokusebenzisa i-Amazon Prime Video Channels, kodwa loo pesenti inokuhla kwixesha elizayo njengoko i-HBO kunye ne-HBO Max zatsalwa eqongeni ngoSeptemba. Ngokukwanjalo, iDisney + ayifumaneki ngee-aggregators ezinkulu, kwaye i-NBC isandula ukubhengeza ukuba yayitshintsha uninzi lwemiboniso yayo kuphela kwiPeacock kwaye kude neHulu.
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SOURCE: Uphonononga Iindaba
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