🍿 2022-06-01 17:14:00 - Paris/France.
Abathathi-nxaxheba bexesha elide kule micimbi ngokuqinisekileyo baziva benemvakalelo yokudideka, njengoko izinto zangaphambili zayilwa njengemiboniso emikhulu ngothungelwano losasazo ukutyhila izinto zabo ezilandelayo kubathengi bezentengiso.
Kodwa iinkampani ezinje ngeUniversal kunye neDisney zibonakala zichitha ixesha elininzi zithetha ngezivumelwano ezinje ngeMarvel yamva nje emangalisayo kwiDisney + (“She-Hulk: Attorney at Law”) okanye inqwelo yeenkwenkwezi kwiPeacock (“Bupkis,” edlala uPete Davidson noEdie. Falco) njengako konke okuza kuthungelwano lweenkampani zikamabonwakude, i-ABC kunye ne-NBC.
Abasasazi benkqubo (esikade siyibiza ngokuba zizitudiyo) bazama ukuzulazula kwimarike engazi kakuhle ukuba iyaphi. Bekulindeleke ukuba i Ukusasaza ukuthatha umabonakude kuphela, kodwa nakwishishini lefilim. Kodwa ngequbuliso ingozi Netflix, inkokheli yoshishino, zombini ngokubhekiselele kubabhalisi kunye nexabiso lesitokhwe, ibangele inkampani ukuba idibanise iqhosha lokumisa ikhefu. Emva kwayo yonke loo nto, ngubani owaziyo ukuba ngumbono ongcono jikelele kunokuba Ukusasaza kusemva kweminyaka embalwa nje?
Ubuncinci ezinye zeebheji ezinkulu kwi Ukusasaza zigutyungelwe ngokubandakanywa kweentengiso, ezinokuthi zibe zihlakaniphile, njengoko kunciphisa ukuthembela kwenkampani ekubhaliseni, kwaye abasebenzisi sele benenani leenketho zokukhetha. Ukuzithemba ngokugqithisileyo malunga neshishini lokuzonwabisa kumakhaya aseMelika kukhokelele ezinye iinkampani kwiindawo ezimnyama - jonga nje unomathotholo kwaye, kutshanje, umabonakude wentambo.
Ipateni kule nkulungwane idlulileyo iveze into eqhubekayo: iingxilimbela zeendaba eziphumelele ngokukhohlakeleyo ezilawula umboniso wolonwabo, zikhula zibe zikhulu kwaye zinekratshi, zidelela abo bakhuphisana nabo, zilandelwa sisilayidi esihlazisayo esibhekiselele ekujongelwe phantsi okanye ukungabikho.
Oku kuqhubekeka kudlale kushishino lolonwabo ukusukela ekuqaleni kwenkulungwane yama-20.
Unomathotholo wamandulo wawubalasele kangangokuba ngokuqinisekileyo akukho mntu wayecinga ukuba umabonwakude unokuze amthabathel’ indawo. Ngeli xesha, umabonakude wosasazo yayibubukho obukhulu kubomi baseMelika kangangokuba abanye abaphathi benethiwekhi bamgxotha umabonwakude wentambo njengoko umiselwe ukunamathela ngokungenasiphelo. (I-CBS isoloko inikezela ngeenkcazo-ntetho zekamva ezicingela impembelelo encinci kwishishini lenethiwekhi yentambo.)
Ikheyibhile yakha yanento ekhangeleka njengeyona modeli yeshishini inamandla kuzo zonke: ii-monopolistic franchise kwiindawo, ezinyanzela abathengi ukuba bahlawule "iinqwaba" zamatshaneli, ezinye (okanye ezininzi) ababengazifuni.
Emva koko inkonzo eqhwalelayo enikezelwa ziinkqubo ezininzi zekhebula yaba yifula yeziqhulo - kunye nomsindo. Kodwa yintoni eyayiza kuphazamisa itheko lentambo elonwabileyo?
apha Netflix, eyayifumene unyango olufanayo ekuqaleni: Bangaphi abantu ababeza kuhlawula iimali ezinkulu zenyanga kwithala leencwadi eliphinda-phindayo? Okanye umboniso wokuqala apha naphaya? Kodwa ngokukhawuleza kakhulu, Netflix babenemiboniso - kunye nemodeli - ukuba ingasoyikisi intambo kuphela, kodwa ukuguqula ukujongwa kweTV: uluhlu olukhulu lweminikelo yevidiyo; Uthotho lweTV olunexesha elifutshane kakhulu kunereyithi yenethiwekhi; ukwenza isiqendu ngasinye sifumaneke ngaxeshanye ukuze sizinkcenkce ngokuthanda, kwaye ngaphandle kokuphazamiseka okuyingozi kweentengiso. Umbukeli unokubukela uthotho lonke ngosuku olunye kwaye angaze akhathazwe ngumntu othengisa iicornflakes.
Netflix, ngokuqinisekileyo, ngoku ngumhlali owaziwayo kwitrone yentsimbi kumhlaba womlambo. Kwaye okwangoku sele edibene nemeko yamva nje yokuba "intloko ethwele isithsaba ilele ngokungathandekiyo." Ngo-Epreli, inkampani yabhengeza ukuba ilahlekelwe ngababhalisi be-200 kwikota yokuqala ye-000 kwaye kulindeleke ukuba ilahlekelwe zizigidi ezi-2022 ngaphezulu kwikota yesibini. Ilahlekelwe yi-2 yeebhiliyoni zeedola kwi-capitalization yemarike kwiindaba.
Kusenokubakho izizathu ezininzi zokuhla okukhulu kwababhalisi, kodwa eyona inkulu ibonakala ngathi lukhuphiswano olwandisiweyo, kunye nenani elikhulu leenkampani ezinezibonelelo ezinkulu kunye namathala eencwadi anzulu angena kwihlabathi lehlabathi. Ukusasaza kwiminyaka yakutshanje, kuquka Disney, Universal kunye Warner Bros. Ukufunyanwa (inkampani engumzali ye-CNN).
Kwaye kunye neenkonzo ezininzi Ukusasaza ngoku ikhona, kubonakala ngathi kuyasa: ngaba abantu baya kuhlawula i-10 yeedola ngenyanga okanye ngaphezulu ngokungenasiphelo ngenani elihlala lisanda labasasaza?
Ilahleko yababhalisi Netflix inokuba luphawu lokuba abakho. Kwaye oko akuncedi Netflix ukuba iindleko zayo ziphezulu kakhulu, ikakhulu ngenxa yemigudu yokuqhubeka nokugawula kuthethwa ngeenkqubo zikamabonwakude neemuvi.
Ngoku ebone imingxunya yezemali enokubakho kwibhakethi yenzuzo eninzi ebeyonwabele (okanye ubuncinci ebonile ukuba ibhakethi libangele ukuvuza okukhulu), Netflix, elandela emanyathelweni abo bakhuphisana nabo Ukusasaza njengoHulu kunye ne-HBO Max, kuthiwa iphonononga ukhetho olutsha lokhuseleko lwezemali. Okanye kunoko endala, endala kakhulu.
Lowo uhlanganise bonke aba bantu eManhattan kumanyathelo okuqala: iidola zentengiso.
Netflix kufuneka baqalise ukunikezela ngeendleko eziphantsi zorhumo lwenqanaba elahlukileyo lenkqubo eliya kubandakanya (intshabalalo ingcinga) iintengiso.
Oku mhlawumbi isicwangciso esinengqiqo. Emva koko, ngendlela enye okanye enye isebenze ngaphambili - malunga nekhulu leminyaka.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟