🍿 2022-10-25 20:41:25 - Paris/France.
"Imidlalo ibandakanya ukudityaniswa kokuyila kunye netekhnoloji, iyenza inyathelo elilandelayo lendalo leNetflix, inkampani elinganisa ubuchule kunye netekhnoloji, ubugcisa kunye nesayensi," utshilo. UMike Verduowayesakuba yinkokeli ye Ubugcisa be-Facebook kunye ne-elektroniki owabizwa ngokuba ngusekela mongameli wemidlalo kwiNetflix kulo nyaka uphelileyo. Kwaye, wongeze, “Sifuna ukuhambisa awona mava olonwabo abalaseleyo kumalungu ethu (ezigidi ezingama-223), kwaye oko kubandakanya imidlalo emnandi. »
Ukutyhala okukhulu kwe Netflix kumdlalo uza njengoko iLos Gatos, inkampani esekwe eCalif ijongene noxinzelelo olonyukayo lokwahlula ishishini layo kwaye ikhulise isiseko sabathengi bayo, njengabakhuphisana nabo. Disney + kunye HBOMax beka isoyikiso sokukhuphisana ngakumbi, esichazwe kwinqaku lakhe LA Times
Ukuphendula ukuhla kwababhalisi, iNetflix yabeka amakhulu abantu ekuqaleni kwalo nyaka kwaye yaphelisa ukuchasana kwayo ixesha elide ekukhonzeni iintengiso eqongeni. Umbono wayo uphuculwe kwiveki ephelileyo ngeendaba ukuba yongeza ababhalisile be-2,4 yezigidi kwikota yokugqibela.
Ukwandisa ithala leencwadi lakho ngaphaya kweemuvi kunye neenkqubo zeTV kunye nemidlalo kunokunceda Netflix ukutsala abathengi abancinci ngakumbi kunye nokugcina abakhoyo.
“Okukhona kukho iinkonzo zolonwabo eqongeni, ndicinga ukuba oko kuya kukwenza ukuba kuncame kakhulu kwaye kunciphise i-churn,” utshilo. Kevin Westcott, okhokela isebe letekhnoloji, leendaba kunye nonxibelelwano lweDeloitte eMelika.
Ukusukela oko yabhengeza izicwangciso zayo zemidlalo ephathwayo kunyaka ophelileyo, iNetflix ithe cwaka yafumana izitudiyo ezincinci ukuya kweziphakathi, kubandakanya nabaphuhlisi beselula. Boss ukulwa ukuzonwabisa ukusuka eTexas, Imidlalo elandelayo ezinze eFinland, kunye nesitudiyo sasekhaya saseNight School, esineqonga lokwakha elicothayo elithi "Oxenfree." I-Netflix iphinde yawukhulula umdlalo, owasungulwa ngo-2016, oku kuwa kunye nomxholo omtsha kunye neelwimi ezininzi kwaye unesinye isitolimende esibalulekileyo esicwangcisiweyo kunyaka ozayo.
Netflix Sele ephethe istudiyo somdlalo eFinland kwaye uqalisa esinye istudiyo eMazantsi eCalifornia esiqhutywa nguChacko Sonny, owongamela imveliso ethi "UThixo weMfazwe: Ukunyuka" kwaye wayengumvelisi olawulayo wefranchise. " Ukubukela ".
Kwaye ngoLwesibini, uVerdu watyhila ngexesha lenkomfa I-TechCrunch iyaphazamisa eSan Francisco ukuba iNetflix "iphonononga kakhulu umdlalo welifu ukuze sikwazi ukufikelela kumalungu kwiiTV nakwiiPC."
Ukungena kwi midlalo lulwandiso lwendalo lweNetflix efuna ukufikelela kwimarike enkulu (ngaphezulu kwe-3 yezigidigidi zabantu emhlabeni bayadlala imidlalo yevidiyo) kunye nokwenza imali kuphuhliso lwemarike. Abathengi abaninzi bakhetha ukungahlawuleli imidlalo ephathwayo kwaye endaweni yoko badlale imidlalo yasimahla exhaswa zizibhengezo zentengiso, okanye ezihlawulisa imidlalo ezongezelelweyo okanye izinto zebhonasi. Oku kunokwenza kube nzima ukuxhasa ngezimali imidlalo yeselula eneenkcukacha. INetflix ayibandakanyi iintengiso ezingaphakathi kwe-app okanye ukuthengwa kwemidlalo.
Le midlalo yeselula ifana nje ne-eclectic njengeminikelo yesiqhelo ye-streamer. Phakathi kwezona zihloko zidumileyo ngumdlalo womdyarho ongekho endleleni obizwa ngokuba "I-asphalt enkulu". Nazi "impahla ezinithiweyo", umngeni wephazili apho abadlali baqokelela umsonto ukuze "bathunge" iimpahla zekati. Kwaye ukutya kwe-esoteric, njengokuvunywa ngokugxekayo phambi kwamehlo akho, ngenkwenkwe efileyo ebukhumbulayo ubomi bayo. Umdlalo ubamba iintshukumo zokuqhwanyaza kwamehlo omdlali.
“Imidlalo efana neyethu ayinayo itegi yexabiso esele iqhelekile kubasebenzisi beselula,” utshilo umlawuli womdlalo. "Phambi Kwamehlo Akho" Oliver Lewis. “Besingazi ukuba masiyijonge njani. Ukuba yinxalenye yenkonzo yorhumo kusombulula le ngxaki.
Ekugqibeleni, iNetflix inethemba lokwenza imidlalo ngokusekwe kwimiboniso yayo yoqobo, njengochungechunge lwenyani "Kushushu kakhulu ukuPhatha" okanye "I-Queen's Gambit." I-Netflix sele isebenzisana neenkampani ezineempawu ezidumileyo, kuquka i-Exploding Kittens, eyaziwayo ngomdlalo wekhadi lomzimba.
Kodwa isicwangciso sikwathwala imingcipheko. Abanye abaninzi bazamile bengaphumelelanga ukufumana unyawo kulonwabo olusebenzisanayo, uninzi lwamva nje lwetekhnoloji kaGoogle, evale inkonzo yayo yokudlala ye-Stadia cloud-centric kuba ibingafumenanga mtsalane ngokwaneleyo.
Iindleko zezabelo Walt Disney Companyikhaya kwipropathi yokuqonda eyaziwa kakhulu kwihlabathi kunye nekhathalogu yemidlalo eyamkelwe kakuhle efana "Epic Mickey" kunye ne "Disney Infinity", ayikwazanga ukungena kwishishini lemidlalo ngokwayo kwaye yafudukela kwimodeli yelayisensi egxile kwimidiya esebenzisanayo.
Amazon Ikwasokola kudala ukuba icandelo layo lemidlalo liphume emhlabeni ngaphambi kokuba lifumane umtsalane ngokukhululwa kwe "Ihlabathi Elitsha" kulo nyaka uphelileyo. Kukho amabali empumelelo - u-Sony, ngokuqinisekileyo, ikhaya kwi-brand ephumelelayo I-PlayStation kunye neWarner Bros imidlalo.kodwa ezi nkampani zityale imali kakhulu kwi-hardware, zithenga izitudiyo zomdlalo ezisekiweyo okanye zombini.
"INetflix ibhengeza umdlalo njengohlobo lobugcisa, kwaye singabenzi bobugcisa kuba senza umxholo weTV kunye nemovie," utshilo. UMichael Patcher, umlawuli olawulayo wophando lwe-equity kwi-Wedbush Securities. 'I-Disney yathi [i-varias veces] kwaye wayishiya imizamo yayo [i-varias veces]. Ngoko umbuzo uvela: ukuba iDisney ayikwazi ukuyisombulula, inokwenza njani iNetflix?'
I-Netflix iye yaqina-imilebe malunga neminikelo yayo yomdlalo, kwaye abanye abathengi abazi nokuba bakhona. Umboneleli wedatha yeselula yeApptopia uqikelela ukuba imidlalo engama-35 yeNetflix ikhutshelwe amaxesha angama-32 ezigidi ukusukela nge-12 kaOkthobha. Izinga lokuwa kwe-app liphezulu: Uninzi lweemidlalo eziphathwayo azifikeleli kwisigidi esi-1 sokukhutshelwa, utshilo u-Apptopia.
Akukacaci ukuba ngaba izivumelwano zomdlalo ziya kwandisa ababhalisile okanye zithintele isiseko somsebenzisi okhoyo weNetflix ekuphumeni.
Abaphathi beNetflix bayayivuma imingeni kodwa bagxininisa ukuba bazibophelele kwishishini ixesha elide.
“Ishishini lemidlalo alilulanga, kodwa ukuba ubeka abadlali kuqala kwaye ubenzele amava amnandi, uya kuvuzwa,” utshilo uVerdu.
isikolo sangokuhlwa, Yasekwa ngabazala uSean Krankel kunye noAdam Hines eGlendale, isitudiyo sizibonele ngokwabo ubunzima bomdlalo wevidiyo.
“Ukuba kwindawo ezimeleyo kunokuba ngumsitho okanye indlala,” utshilo ikrankel, igqala lomfi Disney Interactive. “Ungawuphosa umdlalo kwaye unokuba tyaba kwaye emva koko kufuneka uqonde ukuba siyakhawuleza na ukuya kumdlalo olandelayo okanye sihlaziye kwaye silungise umdlalo esiwenzileyo. »
Kodwa iNetflix, utshilo uKrankel, ixhase ukwandiswa kwesitudiyo, esiphindaphinde inani labasebenzi ukuya kuthi ga kwi-40, kunye ne-franchise yayo. "Beefless" ngoku efumaneka ngeelwimi ezingaphezu kwama-30 nakwiindawo ezili-100. Ulandelelwano lucwangciselwe unyaka ozayo.
Nangona iyinto engaphaya kwendalo, egoba ingqondo ye-sci-fi, undoqo libali leminyaka yobudala elinokuthi nabani na anxulumane nalo,” utshilo uKrankel. Yiyo loo nto ndicinga ukuba ukwazi ukuba nayo ngazo zonke ezinye iilwimi kuya kusazisa ukuba libali elisasaza kwihlabathi liphela. »
Ukuba yinxalenye yeNetflix kwaba sisiqabu kakhulu kuba asinayo imihla ethile ekufuneka sibambelele kuyo,” utshilo uKrankel.
Nangona sele kukho malunga nonyaka, umxholo womdlalo weNetflix ufumana udumo olubalulekileyo, ngakumbi kwabo banomdla kwimidlalo ye-indie efana "Phambi Kwamehlo Akho" okanye "Poinpy", umdlalo wekhathuni ogqabhuza ngamandla ujikeleze iipuzzle ezicela umngeni. . Ukuza kungekudala eqongeni "Ukungafi," umdlalo othi siqala ukuphonononga okunokwenzeka kwe-cinema esebenzayo.
“Kumnandi ukuba iNetflix yenza izigqibo ezimnandi ngemidlalo abayizisayo kwiselfowuni,” utshilo. Iipaki zaseGraham, umbhali kunye nomlawuli wobugcisa we "Phambi Kwamehlo Akho"iphuhliswe yi-Los Angeles-based studio GoodbyeWorld Games.
Kude kube, Netflix Ukwakulungele ukubheja kwi-riskier, kwisitokhwe esigxile kwi-niche efana " Libali lokwenyani”, umdlalo okulula ukuwudlala, otsalwa ngokutyebileyo, onemixholo yaseAfrika apho abadlali banikwe uxanduva lokulawula amandla omlinganiswa. kuthetha.
umseki we UFrosty Pop, uFaisal Sethiuthi umdlalo, ojolise ekukhuliseni ulwazi malunga nengxaki yamanzi kwihlabathi jikelele, yayiyiprojekthi yothando exhaswa ngokupheleleyo yiNetflix.
"Ukuba ucinga phezulu phantsi, unokubona ukuhambelana phakathi kwebali, ubugcisa, idatha kunye nomxholo wendabuko," utsho. “Ngumdlalo wosasazo. »
Imidlalo emibini, eseLondon, waphumelela "Desta" kwiNetflix. Lo ngumdlalo weqhinga owahlukileyo malunga nokoyisa ukothuka kunye nemizabalazo yexesha elidlulileyo ngokusebenzisa i-dodgeball yokulwa.
"INetflix ayithethi yonke into ukusuka eluphahleni kuba ihlala izama ukwakha iqonga," utshilo. UDaniel Grey, umlawuli wokudala we-Ustwo. Kodwa xa kukho ngaphezulu kwe-200 yezigidi zababhalisi beNetflix, kufuneka siguqule kuphela ipesenti encinci yabo badlali badlale i-"Desta" kwaye sifikelele kubantu abaninzi. »
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SOURCE: Uphonononga Iindaba
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