✔️ 2022-10-21 20:39:56 - Paris/France.
Bogotá - Iqonga le yosasazo INetflix yaseMelika (NFLX) ijonge ukubamba isabelo esikhulu ngakumbi kwimarike yaseColombia njengoko abakhuphisana abatsha betsibela kwishishini lesigidi seedola kunye nokubheja kuthotho lweTV oluphefumlelweyo. Ikhulu leminyaka yobulolo, owona msebenzi ubalulekileyo weBhaso leNobel kuLuncwadi uGabriel García Márquez (1927-2014).
INetflix ikhawulezisa ukubheja kwayo kwisigidi ukuze yoyise abaphulaphuli baseLatin America, kubandakanya neColombia, kunye kwikota yesithathu, yongeza ababhalisi kummandla okokuqala kulo nyaka.
Ngabasebenzisi abatsha abangama-300 abajoyinayo, I-Latin America yagqiba i-39 yezigidi zababhalisi abahlawulwayo kwiqonga yosasazo ekupheleni kwekota ephela nge-30 kaSeptembangengeniso ye-US$1 yezigidi.
Silandele kwinethiwekhi yoluntu yaseBloomberg Línea Colombia: Twitter, Facebook et Instagram
Ubhejo lwamva nje lwefemu yaseMelika kulo mmandla lubandakanya uluhlu nawe mphathimalunga nomdlali webhola wasePeruvia uPaolo Guerrero, kwaye ngoku usondela kwimarike yaseColombia ngomsebenzi wakhe obaluleke kakhulu woncwadi.
Le ncwadi, epapashwe ngo-Matshi 5, 1967, iguqulelwe ubuncinane kwiilwimi ezingama-35 kwaye Ithengise iikopi ezingaphezulu kwezigidi ezingama-30.
Uthotho lweTV oluphefumlelwe ngumsebenzi wombhali waseColombia, umanduleli wobunyani bomlingouya kubetha isikrini okokuqala ngqa ngemveliso yesigqeba soonyana bakhe, uRodrigo noGonzalo, ngokutsho kweNetflix.
NgoJuni, inkampani yaseMelika yabonisa ukuba sele iqalile isiseko de Ikhulu leminyaka yobulolo kwaye iya kulungelelaniswa yinkampani yemveliso iDynamo ukukhetha abantu abaza kudlala izizukulwana ezisixhenxe zentsapho yakwaBuendía.
“Iminyaka Elikhulu Yokuba Wedwa ngomnye wemisebenzi ebalaseleyo kule nkulungwane yama-XNUMX yaye iye yaba ngumzekelo obalaseleyo woncwadi lwaseColombia kuMbindi noMzantsi Merika nakwihlabathi liphela. Njengoko kungenakuphikiswa ukuba inkcubeko yaseColombia ibe negalelo kuphuhliso olubalisayo lobunyani bomlingo, siya kunikela ixesha kunye nomzamo oyimfuneko wokuqinisekisa ukuba abalinganiswa kunye neendawo zihambelana nomsebenzi obalaseleyo wewonga leNobel yaseColombia., "Usekela Mongameli weNetflix woMxholo weLatin America, uFrancisco Ramos, waphawula malunga nemveliso ngelo xesha.
Ngoku, iNetflix inika umbono wokuqala kolu ngcelele ngevidiyo eposwe kwiinethiwekhi zentlalo ekwanayo. sikhumbula isikhumbuzo seminyaka engama-40 sokubhengezwa kweBhaso leNobel loNcwadi kuGarcía Márquez.
Ividiyo ibonisa "umbono okhethekileyo kumalungiselelo okuba kuya kuba yintoni Macondokuhlengahlengiso lokuqala lwe-audiovisual elungelelanisiweyo yeKhulu leminyaka yokuba wedwa, kunye namanye amagama eetalente emva kwemveliso".
Ngokwengxelo eyenziwe yinkampani yokucebisa iPwC, ukuziphatha kwabathengi "kuvelise utshintsho olunamandla kwi-E&M (ulonwabo kunye neshishini leendaba) iimodeli zoshishino".
“Eyona nto ibalulekileyo kolu tshintsho yindlela yokunyuka yosasazo ngo-2020, ukhokele ishishini kwindlela entsha yokukhula, ”utshilo.
Ngaloo ndlela, ingeniso ye Ukusasaza ividiyo kwimfuno (SVOD) kufuneka inyuke ukuya isantya sokukhula sonyaka esihlanganisiweyo se-10,6% ukuya ku-2025 kwaye sifikelele kwi-81,3 yeebhiliyoni zeedola zaseMelika kwihlabathi liphela.
“Kodwa kuya kubakho umda kwinani lababhalisile yosasazo ukuba ikhaya likulungele ukuthenga, kwaye kulula ukuba abantu barhoxise iinkonzo zabo ze-OTT,” uyalumkisa.
Ngokutsho kwePwC, kunyaka ophelileyo IColombia yayisele ibekwe njengevidiyo yesithathu efunwayo (VOD) kwimarike yaseLatin America.
Enyanisweni, iqikelela ukuba imali epheleleyo evela kwi-OTT (umxholo okhoyo kwi-Intanethi) eColombia ukusuka kwi-US $ 191 yezigidi ngo-2020 ukuya kwi-US $ 369,3 yezigidi ngo-2025, eya kubonisa izinga lokukhula lonyaka le-14,1%.
Ngecandelo, "Ividiyo yokubhalisa kwimfuno (SVOD) ngoyena mqhubi weli candelo kunye nesabelo esiphakathi kwe-93,3% yengeniso ye-OTT epheleleyo nge-2025".
Kuqikelelwa ukuba Iingeniso ze-SVOD zinokunyuka ukusuka kwi-177,1 yezigidi zeedola ngo-2020 ukuya kwi-346 yezigidi zeedola ngo-2025, ngokunyuka okukhulu kweNetflix.
« EColombia, iNetflix ilawula imakethi yeSVOD, kodwa ababoneleli bendawo abanje ngeClarovideo benze kakuhle ecaleni kokhuphiswano lwase-US. Ukuza kuthi ga ngoku, iAmazon izabalazela ukuguqula abathengi bayo kuba ibingenalo uhlobo lwasekhaya. Nangona kunjalo, inkampani yosasazo isebenzisana neTigo, inika ubukho kwiqonga le-ONEtv leTigo kunye nokufikelela kubabhalisi bemfonomfono abangaphezu kwezigidi ezingama-30,” utshilo uPwc.
SOURCE: Uphonononga Iindaba
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