🍿 2022-04-14 16:00:52 - Paris/France.
INetflix yinkokeli, kude kube ngoku, kodwa ngokohlalutyo lwe I-UIC kwi Ukusasazeka eMexico, iqonga alizange liphulukane nesabelo esikhulu semarike kwikota enye njengangaphambili. Ukuphela kuka-2021 I-UIC Iqikelela ukuba bekukho imirhumo yezigidi ezili-12 elizweni, apho i-63 kwayi-100 iza kuvela kwiNetflix, i-13 isuka kwiDisney + kunye ne-9 ngaphezulu kwi-HBO Max, amaqonga esele ekwindawo yesibini neyesithathu ngokulandelelana.
Ividiyo ye-Amazon Prime sele idliwe kwaye ngoku ikwindawo yesine, ilandelwa nguClaro Video kwisihlanu kunye neBlim yesithandathu. Iinkcukacha zomrhumo zinokubonwa kulo mfanekiso ulandelayo:
utsho nge I-UIC ukungena kwabakhuphisana abaninzi kuphinda kuqwalaselwe imarike yeqonga Ukusasazeka. Ukhuphiswano belulolo hlobo, nangona iNetflix iqhubeka nokulawula ubukhulu becala, iintsuku apho iNetflix yayingaphezulu kwe-80% yentengiso sele ihambile. Ngelo xesha, ekupheleni kwe-2018, indawo yesibini yayiyividiyo yeClaro kunye ne-14,6% kwaye indawo yesithathu yayiyi-Blim nge-2,7%.
Kutshanje, kwikota yesibini ka-2020, iNetflix isasigcinile isabelo esingama-74,6% kwaye yalandelwa yiPrime Video ene-8,5%, iDisney + ene-5,3 kunye ne-HBO engasebenziyo ngoku ene-4,0%. Sele kuhlalutyo lwamanani ka-2021, I-UIC Iqikelela ukuba iNetflix ilahlekelwe yi-12,3% yesabelo sayo kwiinyanga nje ezintandathu. Ividiyo eyiNkulumbuso nayo yawa kakhulu ngamanqaku amathathu epesenti.
Umntu omnye kwababini unomrhumo omnye kuphela
I-UIC Kananjalo inamanani malunga nomlinganiselo apho ababhalisi baseMexico banama-akhawunti kwiqonga elinye okanye ngaphezulu. Ubalo kukuba i-56% yabasebenzisi be Ukusasazeka banomrhumo omnye kuphela, i-27% inamabini kwaye kuphela i-17% inesithathu okanye ngaphezulu.
Amanani aboniswe ngu I-UIC bangumfanekiso wekota yokugqibela ka-2021, ngoko ke iintsingiselo zedijithali kulindeleke ukuba ziqhubeke kwaye abanye abadlali baya kuqala ukuvela. I-UIC icacise ukuba i-Apple TV +, iParamount + kunye ne-Star + iqonga kunye ne-akhawunti ye-1,1% yemarike kunye nokuhla ekupheleni konyaka odlulileyo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓