🍿 2022-10-13 10:17:27 - Paris/France.
I-Netflix isebenzisana neBhodi yoPhando lwabaNtu abaSasaza base-UK (i-BARB) kwaye iya kubonelela ngomlinganiselo wabaphulaphuli ukususela ngoNovemba.
Isigebenga se Ukusasaza I-Netflix iya kubelana ngokureyitha kokubukela yeenkqubo zayo e-UK. Ngaloo ndlela, ukususela kwinyanga ezayo, idatha echanekileyo iya kufumaneka ngexesha lokujonga abasebenzisi baseBritani abachitha kumxholo weNetflix, xa kuthelekiswa namaqonga ahambelanayo, okanye nakwiinguqu kwimikhwa yokusetyenziswa ukusuka kwinyanga enye ukuya kwelandelayo.
Iqonga lijoyine IBhodi yoPhando lwabaNtu abaSasaza base-UK (BARB). Ke, ukusukela ngoNovemba, iinkqubo zayo ziya kufakwa kwiingxelo zenkampani zemihla ngemihla nezeveki. Ezi ziqikelela inani lababukeli abacula kuthungelwano okanye amaqonga kunye nomxholo ngamnye.
Amaqonga afana neVidiyo yeNkulumbuso yaseAmazon kunye neDisney + sele isebenza ne-BARB. Lo mbutho unike ingxelo kwinyanga ephelileyo ukuba Thor: Uthando kunye neendudumo ibonwe ngabantu abazizigidi ezi-2,2 kwiveki yayo yokuvula kwiDisney +. Ngo-2021, i-BARB yatyhila ukuba uMdlalo we-squid weNetflix yayiyeye-10 eyona mboniso ibukelwe kakhulu e-UK. Ukusukela ngoku ukuya phambili, kuya kwenzeka ukwazi ukusebenza kwemihla ngemihla komxholo weNetflix noluntu lwaseBritane kwiiyure ezingama-24 zangaphambili, ngendlela efanayo ukuba abaphulaphuli be-300 amanye amajelo angamalungu e-BARB kunye namaqonga alinganiswa.
Hastings Reed, I-co-CEO yeNetflix iphawule kwingxelo esemthethweni yesivumelwano ukuba ngo-2019 wamkele umbono wokuba abaphulaphuli beqonga lokusasaza. Ukusasaza kulinganiswa ngokuzimeleyo. Ukusukela ngoko, siye sahlala sinxibelelana ne-BARB. Siyavuya ukuzibandakanya kumlinganiso othembekileyo wendlela abantu ababukela ngayo iTV e-UK. »
INetflix ithatha elinye inyathelo kwindlela eya elubala
ujustin samson, iCEO ye-BARB, yathi “umlinganiselo wethu wabaphulaphuli uhlala ulungelelaniswa ukuze ulungelelanise amaqonga amatsha kunye nezixhobo ezisetyenziswa ngabantu ukubukela iinkqubo zikamabonwakude abazithandayo. Sithathe inyathelo elikhulu ukuya phambili kulo nyaka uphelileyo xa sasiqala ukunika ingxelo ngovavanyo lwetyala Ukusasaza. Ingcali yongeza ukuba "Ukuzinikela kweNetflix kwi-BARB ithumela umqondiso ocacileyo wokuba into esiyenzayo ibalulekile kubadlali abatsha nabazinzileyo kwimarike.
ixhalanga igxininisa ukuba esi sigqibo "sibonakala indawo yokutshintsha okunokwenzeka. Oku kunokukhokelela ekuhleni okukhulu kwedatha ye Ukusasaza kwezinye iimarike ezinkulu kwihlabathi jikelele, kuquka iUnited States.
EMelika, I-Nielsen inikezela ngolwazi lwenkqubo yokukhetha abaphulaphuli, ebonisa uluhlu lweveki lweefilimu eziphezulu ze-10 kunye nochungechunge kwi-Netflix, kwizigidi zemizuzu echithwa veki nganye ezindlini. Kodwa ukuchaneka kwayo kuyathandabuzeka, njengeembono kwizixhobo eziphathwayo okanye iidesktop ezingaqukwanga kwiakhawunti.
Nangona ezi datha ziluncedo, la ayingomanyathelo athelekiseka lula. Umzekelo, u-Nielsen akaxeli esidlangalaleni umndilili wokujongwa kwenkqubo okanye ipesenti yokubonwa kwemihla ngemihla ebukele umxholo. Ukongeza, ukuqulunqwa kwedatha evela Ukusasaza ukusuka eNielsen kuthatha inyanga. Ke ngoko, xa kujongwa ukwenziwa komxholo, akusafaneleki. Ngesi sizathu, isigqibo seNetflix sokutyhila amanqaku akhe okubukela nge-BRB metric siyaphawuleka.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓