✔️ 2022-11-17 10:18:00 - Paris/France.
Xa kungekho mntu uyilindeleyo I-Netflix ixhaswe ngesinye sezona zigqibo ziphikisanayo ukuba wayebhengeze eArgentina: akasayi kuphinda anike umsebenzi "izindlu ezongezelelweyo" ezihlawulisa abasebenzisi kwindlu nganye esebenzise iqonga ngeakhawunti enye.
“Embindini walo nyaka, sazise inqaku elikuvumela ukuba wenze njalo yongeza indlu kwisicwangciso sakho ngeedola ezingama-219 (irhafu ayiqukwanga) ezongezelelweyo ngenyangaukuze ukwazi ukusebenzisa iakhawunti yakho yeNetflix kwezinye iindawo,” icacisa inqaku leendaba elimfutshane elithunyelwe kubabhalisi.
Olu xwebhu longezelela ngelithi: “Njengenxalenye yokuzibophelela kwethu ekuboneleleni ngamava abalaseleyo, siye sagqiba kwelokuba singabe sisanikezela ngeli nqaku, kunye nenqaku elithi 'Lawula Amakhaya'. Ngenxa yoko, i iindleko zezindlu ezongezelelweyo ozifake kwiakhawunti yakho azisayi kuphinda zibandakanywe kwii-invoyisi zakho ezilandelayo.
Ngaphandle kwengcaciso eyongezelelekileyo i-“Big N” yawisa phantsi a umsebenzi osebenze ngokuchaseneyo ukusukela ekukhululweni kwayo. Oku kwade kwamenza wafumana iphulo lentsholongwane elichasene naye #byenetflix. Asimele silibale ukuba, ngaphandle kokubala lo msebenzi, kwimarike ye Ukusasaza, yenye yezona ndlela zixabisa kakhulu.
« Intengiso Ukusasaza iya kuqhubeka ukuqhekeka kumaqonga ahlukeneyo. Kumazwe amaninzi, siyayibona loo nto INetflix yinkonzo ye Ukusasaza eyona vidiyo ibiza kakhulu ikhona", uyacacisa ku IProUP UDaria Rogut, ingcali yokuthengisa ePicodi.
Ngaphaya koko, uphawula ukuba iintshaba zakhe ezinkulu, ezifana I-HBO, iAmazon okanye iDisney ayiyongxaki yakho kuphela, kodwa kunye neenkonzo ezincinci zasekuhlaleni. “Kwimarike yosasazo, ndicinga kakhulu Abasebenzisi banokuyeka iNetflix ukuze bafumane ezinye iindlela ezingabizi kakhulu ngenxa yemfuneko yokonga.
I-cinema giant ibhanki kukuzonwabisa kwedijithali kunye necandelo layo lemidlalo
Isigebenga se-cinema sibhanki kukuzonwabisa kwedijithali kunye nesiphakamiso sayo sokudlala
Ngaphaya kokhuphiswano kunye nomzuzu obuthathaka inkampani edlula kuyo - ifumene ukwehla ngequbuliso kwababhalisi abangaphezu kwesigidi ngokwengxelo yayo yokugqibela yekota - kunye nokuwa kwexabiso lesabelo sayo, inkampani ijongene neengxaki kuzo zonke iinkalo. Kodwa iindaba zamva nje zityhila amanyathelo alandelayo.
Qhubeka ufunda ibali
I-Netflix: isicwangciso sayo esitsha sokongeza abasebenzisi
Kwiiveki nje ezimbalwa ezidlulileyo INetflix ibhengeze istudiyo sayo imidlalo yevidiyo "iklasi yelizwe". Ngaphaya koko yayiyinto entsha eza emva kokuthenga kwam 6 abasayiniweyo kulo nyaka uphelileyoi-N ebomvu iqinisekisile le ntshukumo, ngakumbi uqesha iitalente ezithile yolu shishino. Ke, bheja ekubeni mnye umdlali womdlalo onamandla.
Namhlanje, inkampani sele inemidlalo engama-20 ekhoyo kwiqonga layo kwaye iceba ukuphelisa unyaka ngezihloko ezingaphezu kwama-50.. Kufuneka kuqatshelwe ukuba i Ishishini lomdlalo wevidiyo lelinye lawona anengeniso kwaye oku kwandiswa kulindeleke ukuba kuqhubeke kwiminyaka ezayo. Uphononongo lwakutsha nje olwenziwe yiBain & Inkampani lutyhila ulwazi malunga nekamva layo elihle kunye nekamva layo elithembisayo:
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Eli candelo liza kuphelisa ngo-2022 ngeengeniso zehlabathi eziphantse zibe ngama-200 eebhiliyoni zeedola
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Eli nani lizakunyuka nge-50% kwisithuba esingaphantsi kweminyaka emihlanu
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Ngaphezulu kwe-240 yezigidi zeedola zase-US ezityaliwe kwi-capital venture, i-equity yabucala, ukudityaniswa kunye nokuthengwa kweshishini ngobuchwepheshe kunye nemithombo yeendaba
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Les awona macandelo amancinci (phakathi kwe-13 kunye ne-17 yeminyaka ubudala) achitha i-40% yexesha elingaphezulu dans les imidlalo yevidiyo kunamanye amajelo olonwabo
"Konke oku kuthetha ukuba imidlalo iya kuthatha abathengi ixesha ezinye iindlela zosasazo kwaye iya kuba iqonga elibalulekileyo leminye imidiya kunye namava angengawo amajelo eendabaukuba yinxalenye ebalulekileyo yobomi bethu bemihla ngemihla,” ilindele oko inkampani yabacebisi.
ke ukufika kweNetflix kweli candelo ukujonga ukuhlukahluka kwishishini elithembisa ukuqhubeka nokukhula. Kodwa kufuneka kuqatshelwe ukuba yakhe iithagethi zeqhinga imidlalo yevidiyo eqhelekileyoenokuthi idlalwe ukusuka ku-a phoneikhompyutha okanye smart TV, ukuze yakho uluhlu kunye nokulula ukufikelela kuya kuba ngundoqo kwimpumelelo yesindululo sakho.
UFacundo Tula, umseki we-arhente yeDiacrítica Consultores, uyaqinisekisa IProUP ingaba yin Iindaba ezimnandi » ukungena kwakho kwihlabathi lemidlalo. “Nangona iseluvavanyo olu, iyaziwa loo nto I-Netflix kufuneka iphinde izame izinto ezithatha ingqalelo“, uyacenga.
I-Netflix: siya kuba yintoni isicwangciso sakho sokuzahlula kwiDisney +
Ngeminyaka eyi-15 kwimarike, ukuvuthwa kunye nobubanzi beshishini leNetflix liqhuba inkqubo yendalo yotshintsho. UMariana Botero, iSVP Growth Global kwifemu yokuthengisa i-Entravision, iqaqambisa IProUP ukuba kuyinto eqhelekileyo ukuba isicelo siqalise ukuphulukana nabathengi.
INetflix kufuneka izahlule kubakhuphisana nayo, ngakumbi iDisney + ekhula ngamandla ngenxa yeDisney, iifilimu zikaLucas kunye neMarvel franchise phakathi kwabanye.
INetflix kufuneka izahlule kubakhuphisana nayo, ngakumbi iDisney + ekhula ngamandla ngenxa yeDisney, iifilimu zikaLucas kunye neMarvel franchise phakathi kwabanye.
“Xa sijongene nale panorama, elinye lamaqhosha aphambili sebenza ekufumaneni okuqhubekayo kwabasebenzisi endaweni yabo bahambileyo aze ke akhulise isiseko sawo,” uyongezelela. Icandelo Ukusasaza ngoku izaliswe lukhetho. Uphononongo lwakutsha nje olwenziwa nguKantar olujongwe ngu IProUP ibuyisela ukuba:
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Ababini kwabathathu baseArgentina babhalisela inkonzo Ukusasaza
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Ukuba i-95% yanelisekile ngamaqonga akhethiweyo, isiqingatha siqinisekisa ukuba baya kuyikhuphela kwixesha elifutshane
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Inyaniso ebalulekileyo: ababhalisi ababini kwabathathu babelana ngeakhawunti kunye nelungu losapho okanye umhlobo
USebastián Corzo, umlawuli wezentengiso wecandelo le-KANTAR Insights, ubonisa IProUP ukuba abathengi barhuma kwiinombolo ezininzi kwaye bade babelane ngazo nabantu ababaziyo. Kodwa sibona oko ngokubanzi ayingobasebenzisi abathembekileyo: ukuba abafumani umxholo onomtsalane, bahamba ngaphandle kokuzisola baye kwelinye ijelo Ukusasaza«
Le yimarike eguquguqukayo kakhulu enengeniso ephezulu yabasebenzisi. Amaqonga kufuneka alumke kakhulu ukugcina abasebenzisi bazo bethabathekile zizindululo ezintsha, utshilo. Linqaku lokugqibela, ngokutsho kweCorzo, ephononongwayo. INetflix ngohambo lwayo olutsha kwihlabathi le imidlalo yevidiyo.
UTula uyayibona loo nto ingxaki kukuba ilahlekelwa yindawo. Kangangeminyaka emininzi ibiyinkokeli, ngokuyinxenye kuba ibikuphela kokhetho lokwenyani: “Yayinoluhlu olukhulu lomxholo, zombini iiklasikhi kunye neemovie ezintsha kunye nothotho. Kamva wangena kwi iimveliso ezizezakho eye yongeza ababhalisi abatsha”.
Embonweni wakhe, la Ukumka kweefranchise ezinkulu ezifana neMarvel, Disney kunye noHarry Potter, phakathi kwabanye, yonakalisa kakhulu ikhathalogu yeNetflix. Akunjalo nje ukuba abantu abaninzi baye bashiya iqonga ukuze bafudukele kwelinye elinalo mxholo, ngakumbi IDisney +, umnini wenxalenye enkulu yeefranchise eziphambili.
Ngaloo ndlela, uTula uthi " Kumazwe afana neArgentina, apho uqoqosho losapho lunzima kakhulu, ukuhlawulela amaqonga amaninzi akusoloko kusenzeka kwaye abaninzi bakhetha ukugcina oko bakugqala njengekhathalogu enomtsalane. INetflix iyaqhubeka nokuba nezinto ezahlukeneyo, kodwa ngokuphulukana nezi bhanyabhanya kunye nothotho, iyekile ukuba yeyona nto iphambili, ”uqukumbela ngelitshoyo.
Konke okuseleyo kukulinda kwaye ubone ukuba i-N enkulu ingayijika imeko kwaye uzibeke njengendawo epheleleyo yokuzonwabisa, enganikezeli kuphela umxholo Ukusasaza, kodwa kunye neqonga lokudlala elinomtsalane.
SOURCE: Uphonononga Iindaba
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