✔️ 2022-10-20 06:09:16 - Paris/France.
INetflix ikhula kubabhalisi kwakhona. isigebenga se yosasazo iphumelele, eyothusayo yonke into, ekubuyiseleni umva ilahleko yabathengi ebeyifumene kwisiqingatha sokuqala sonyaka. Into eyenzekileyo emva kokunyusa amaxabiso kwiimarike eziphambili, ejongene nokhuphiswano oluqatha kunye nokuziva uxinzelelo lweendleko zokuphila. NgoLwesibini, utyhile ukuba wongeze ababhalisile abazizigidi ezi-2,4 phakathi kukaJulayi noSeptemba kwaye wathi uceba ukongeza enye i-4,5 yezigidi ekupheleni konyaka. Ithemba elithumele izabelo zayo ngaphezulu kwe-14% kukuvalwa okwandisiweyo kweWall Street kwaye yathumela izitokhwe zayo enye i-12% izolo.
Lwalunokwenzeka njani olu tshintsho? Ngaba ukunyibilika kukaJulayi kweNetflix kugqithisile? Ngaba ababhalisile bakho baya kuqhubeka bekhula? Impendulo ayilula, njengoko ilahleko yabathengi kwisiqingatha sokuqala bekungenxa yezinto ezininzi ezidale indawo egqibeleleyo yokuzalela ukutsala iqonga lihle. Kwisandle esinye, sijongene nenkampani edibeneyo, kunye nesikhundla esinamandla kakhulu kwiimarike eziphambili, ezifana ne-United States okanye iCanada, apho sele kunzima ukuba ikhule kubabhalisi. Kwelinye icala, ukungabikho kokukhutshwa okukhulu phakathi kukaJanuwari noJuni, kubalulekile kumsebenzi onxibelelene nomxholo, kunye nemeko yezoqoqosho kunye ne-geopolitical. Imfazwe e-Ukraine, ukumiswa kwenkonzo ye-Netflix eRashiya kunye nokunyanzeliswa kokwamkelwa kwenkonzo yayo kumazwe aseMpuma Yurophu, iimarike ezikhulayo zenkampani, ziye zagqiba kwizizwe ngezizwe.
Nangona kunjalo, kwakwanele ukuchukumisa ezimbalwa zezi ziqwenga zephazili ukujika ikona: eyokuqala izinto ezingaqhelekanga, kwimiqulu emibini kunye neziqephu ezinde kakhulu, yayiyibhombu, kunye naleyo ye I-Monster: Ibali likaJeffrey Dahmer, eyaba yinkqubo yesibini yolwimi lwesiNgesi ebukelwe kakhulu kwimbali yeNetfix. Zombini iziqwenga zomxholo zincede ukubuyisela ababukeli eqongeni. Kwaye malunga nekona yipremiere yesizini yokugqibela ye Isithsabaokwathi emva kokufa kuka-Isabella II wabonakala njengesixhobo sokutsala ababhalisi.
La ayizukuba ngamakhadi kuphela iNetflix aya kudlala ukuqhubeka nokongeza ababhalisile kwiinyanga ezimbalwa ezizayo kwaye uzame ukugcina impilo yenkampani ngokwandisa imida yayo. Nge ukumkani we Ukusasaza isandla sakhe asibonakali sishukuma njengoko ephinda eqwalasela iziseko zeshishini lakhe kwaye phakathi kwamanyathelo awenzayo kukusungulwa kwesicwangciso esitsha sobhaliso lwenkonzo yakhe efikelelekayo ngentengiso, eqala ngoNovemba olandelayo, kunye nemigaqo-nkqubo ejolise kuyo. kubani ababelana ngeeakhawunti zabo, esele bezivavanyile kumazwe athile aseLatin America kwaye eza kuqala ukuphunyezwa ngokubanzi ekuqaleni kuka-2023.
Inkampani izimisele ukuba "ngabantu abahlala nawe kuphela abanokusebenzisa iakhawunti yakho." Ukuba ifumanisa ukwabelana nge-akhawunti, iya kuhlawulisa umnini-akhawunti eyongezelelweyo njenge-akhawunti engaphantsi. Iqonga, elidale indlela yokudlulisa iiprofayili zomsebenzisi kunye neembali kunye Jonga ukhetho lweeakhawunti ezintsha ukuze ulungelelwaniso lwesiko lungalahleki, uyazi ukuba oku kunokucaphukisa abasebenzisi abaninzi, kodwa kubonakala kucacile ukuba "yinto efunekayo" kwikamva lenkampani yakhe, njengoko watshoyo unjingalwazi we-UOC Elena Neira, ebonisa ukuba INetflix ikwinqanaba lokunwebeka ekuboneleleni kwayo okuya kuyivumela ukuba "ifumane isikali" ukuzisa abasebenzisi abangahlawuliyo ngoku kubabhalisi abahlawulayo.
Ukufikelela kwi-1 yabantu abaneentengiso kwiNetflix kunokubiza i-000% ngaphezulu kunezinye iinkonzo ezikhuphisanayo.
“Abasebenzisi ababelana ngeeakhawunti ngaphandle kokuhlawula ngabasebenzisi abangarentiyo, kuba iNetflix ibala ababhalisileyo, hayi abasebenzisi. Kwaye ifomula oyibekayo (Bandisa abasebenzisi beakhawunti yakho) uthatha ii-euro ezimbini ngaphezulu, apho ukonyuka kwakhe kuncinci kakhulu. Okubi nakakhulu, yiloo nto i-Disney eza kuyenza, efuna oko sihlawula ngoku kwisicwangciso samahhala (i-8,45 euro) ukuba ibe yindleko yesicwangciso esingenazo i-ad-free, oku kuthetha ukuba izinga le-ad-free liya kuba lithandeka ngakumbi.
Utshintsho olucetywayo kufuneka luncede inkampani ukuba yenze imali, nangona abanye abahlalutyi bethandabuza ukuba inendawo enkulu yokukhula kwiimarike ezithile, njenge-United States, apho uninzi lokhuphiswano lubone ukukhula kwababhalisi kuncipha eMelika. iinyanga kwaye apho iNetflix imele malunga ne-8% yexesha lokubukela umabonwakude, ngokuhambelana neYouTube, kodwa phambi kwevidiyo eyiNkulumbuso yeAmazon kunye neDisney.
I-Netflix, ukuza kuthi ga ngoku ayinakoyiswa ekujikelezweni komxholo (kungekhona kumgangatho wayo), sele ihambile kwiinyanga ezidlulileyo iya kuyeka ukubonelela ngezalathisi kubatyali-mali kwinani lababhalisi abatsha anethemba lokuyibamba kwiinyanga ezizayo. Yimpendulo kwiimfuno zeWall Street. Yintoni enomdla kwimarike lixabiso lenkampani leyo, ukuguga, ayisagqitywa ngenani lababhalisi kodwa ngenzuzo yenkampani. Ngenxa yesi sizathu, iqonga linobuchule ekudaleni umgca omtsha wengeniso, intengiso. INetflix ayithungi ngaphandle kwamacingo, kwaye igxininisa ukuba ngenkonzo entsha yentengiso, ubhaliso luya kuba "yinxalenye enye yokukhula kwethu kwengeniso".
Amagosa ayo atsho oko amakhulu abakhangisi sele ekhusele amaphulo kwiNetflix, kwaye yintoni umhlalutyi uJúlia Alexander agqabaza ngayo kwinqaku lakhe lamva nje leNdaba zePuck kukuba bathengisa iCPM (into umthengisi ahlawula ngayo yonke amaxesha ayi-1 intengiso yakhe ibonisiwe) yeedola ezingama-000, kanti kwezinye iinkonzo zevidiyo-kwimfuno yentengiso i-US, into eqhelekileyo kukuba ngeenxa $60 (40% ngaphezulu).
Kuhlala kubonwa ukuba yeyiphi indlela umsebenzi wayo wentengiso oya kuthatha ixesha eliphakathi nelide, kodwa izikhombisi zokuqala zibonisa ukuba inkampani inokuphuma emfanekisweni. “Asimele silibale ukuba iNetflix yinkampani yetekhnoloji. Umxholo unokunikwa rhoqo kwi-70% yamatyala (nangona kwi-30% ibetha ekujoliswe kuyo), kodwa yinkampani eneteknoloji kwiDNA yayo kwaye ukuba nabani na okwaziyo ukuphazamisa kakhulu indlela esetyenziswa ngayo intengiso kunye nokudala iifomati ezintsha, iNetflix iyakwazi ukuyenza kunye nedatha, utshilo uNeira. Kakade ke, ukumkani we Ukusasaza iyayazi imikhwa yokusetyenziswa kwabasebenzisi bayo njengabanye abambalwa.
Omnye umsebenzi obeka izinyo ngumdlalo wevidiyo. I-VP yeNetflix uMike Verdú uxelele iTechCrunch izolo ukuba iya kwanda iye kwilifu midlalo kwaye iya kuvula istudiyo esitsha semidlalo eSouthern California, eya kuba yesihlanu yenkampani. Ukubheja akukho ngaphandle komngcipheko. UGoogle uphehlelele iStadia kunye neAmazon Luna kwilinge lokuthengisa imidlalo yevidiyo ukuba abantu banokudlala nokuba abanayo i-PC ebizayo okanye i-console, kodwa inzima ukuba ibe yinto eqhelekileyo. Kangangokuba uGoogle kutshanje ubhengeze ukuba uza kuyiyeka inkonzo yeStadia ngoJanuwari.
Ngoku lo msebenzi awumenzi mali, kwaye uvelisa iindleko ezininzi, kodwa wakha ishishini elinemigca eyongezelelekileyo yengeniso emkhuselayo kwishishini eliguqukayo njenge. yosasazo. Ukongeza, imidlalo yevidiyo ibanika ithuba elimangalisayo lokuba uthole Nxaxheba nokunyaniseka. Ngaphandle kokuphazamiseka, iNetflix isenokuthatha ithuba lokuba ngomnye wabambalwa Ukusasaza ezisa imali. Kwaye akukho nto incinci leyo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟