✔️ 2022-11-13 02:42:33 - Paris/France.
Eyokuqala kuthotho efana izinto ezingaqhelekanga nokuba Indlu yedragoni incede oku onke amaqonga amakhulu yosasazo ikwazile ukwandisa inani labasebenzisi ngexesha leenyanga zasehlotyeni. Nangona kunjalo, ukuvelisa umxholo onomtsalane ngokwaneleyo ukutsala abasebenzisi kufuna inqanaba eliphezulu lotyalo-mali elinobunzima kwiiakhawunti zezinye zezi nkampani.
Ngapha koko, ngaphandle kwenyani yokuba i-Disney + kunye ne-HBO Max bobabini bonyuse iziseko zabo zababhalisi kwikota yesithathu ka-2022, iinkampani zabazali zazo omabini amaqonga. yabona ukwehla kwemarike yemasheya emva kokuboniswa kwengeniso. Ngokukodwa, iNkampani yeWalt Disney yawa nge-13,6% kwaye iWarner Bros Discovery yawa nge-12,87%.
Akusekho ngokwaneleyo kubatyali-mali ukuba ezi nkampani zikwazi ukukhulisa isiseko sazo somsebenzisi kwikota emva kwekota, kodwa zifuna ukwaba okuyingenelo. Kwaye zombini ngaphezulu kokuphindwe kabini ilahleko yokusebenza kwabo ngeli xesha: Disney ukuya kwi-1 yezigidi zeedola (i-€ 474 yezigidi) kunye nenkampani yomzali i-HBO ukuya kwi-1 yezigidi zeedola (i-425 yezigidi).
[I-Disney + ithatha iNetflix kwimfazwe ye Ukusasaza'ukukhokela ngo-2021 ukubanjwa kwabathengi abatsha]
Iinkokeli zawo onke la maqonga zibalaselisa kwiintetho zazo ukubaluleka kokuba nomxholo "omangalisayo nobandakanyayo". kubasebenzisi kwaye ukhusele lonke utyalo-mali olwenzelwe le njongo. Nangona kunjalo, baphinda bathathe amanyathelo okufumana inzuzo enkulu ngaxeshanye.
Kwelinye icala, banjalo ezo zijolise ekulawuleni iindleko, njengokuhla kwemveliso ebhengezwe yi-HBO okanye isigqibo "sokugudisa" isantya sokukhutshwa kweNetflix. Okunye, ezo zijolise ekwandiseni ingenisonjengeNetflix entsha okanye iDisney + yeemodeli zentengiso okanye amanyathelo okuthintela ukwabelana ngeakhawunti.
Iziphumo zeDisney+
I-Disney + ivale inyanga kaSeptemba ngenani elipheleleyo lababhalisi be-162,2 yezigidi kwihlabathi liphela emva kokongeza malunga ne-44 yezigidi zabasebenzisi kwiinyanga ezilishumi elinambini. Ukuba idatha esuka kwi-ESPN + kunye ne-Hulu ithathelwe ingqalelo, inani elipheleleyo lababhalisi kwiinkonzo ze yosasazo Isigebenga sokuzonwabisa sifikelela kwi-235,7 yezigidi.
Nangona kunjalo, iingxelo zabo zikwabonisa impembelelo ye imveliso ephezulu kunye neprogram, iindleko zentengiso kunye nobuchwepheshe, kunye nokungabikho kweenguqulelo ze "Premier Access" kule kota. Imiba engalunganga ethe yathotyelwa yingeniso yomrhumo ephezulu.
I-logo yeDisney + kwiscreen sikamabonwakude.
UBob Chapek, i-CEO yeDisney, ukhusele ukuba ukukhula ngokukhawuleza kweqonga lakhe " isiphumo esithe ngqo sotyalo-mali kakhulu ekudaleni umxholo ongakholelekiyo nakumsebenzi wamazwe ngamazwe”. Nangona kunjalo, waxoxa ukuba ilahleko yokusebenza ifikelele ubuninzi bayo kwaye inkonzo ye ukutshaya Iya kuba nengeniso ngo-2024.
Ukuthetha neReuters, uPaolo Pescatore, umhlalutyi wePP Foresight, ubonisa ukuba Ukuvela kweDisney + "kukhangeleka ngathi" indlela elandelwa yiNetflix. Ngesi sizathu, uthi kufuneka silindele amaqhuqhuva ngakumbi kule ndlela kunye nelahleko engaphezulu kwishishini le yosasazo kuba “akukho sisombululo singummangaliso senzuzo”.
[I-Disney yenza isikhokelo esitsha somthwalo ukukhokela isicwangciso sayo kwi-metaverse]
UJosh Gilbert, umhlalutyi wemarike ye-eToro, ichaza ezi ziphumo zeDisney njenge "zingalinganiyo", nangona ekholelwa ukuba abatyali-mali akufanele babe kakhulu. "I-Disney ibekwe elubala malunga neshishini layo lokuzonwabisa yosasazo Ayizukwenza nzuzo kude kube ngu-2024 kwaye siyaqhubeka nokubona ukukhula kwe-meteoric ngeDisney +, enababhalisi abatsha abazizigidi ezingama-60 emva kweNetflix imbangi. »
Ngokwenxalenye yayo, ukusuka kwiGoldman Sachs, bayalumkisa ukuba ubuso bukaDisney + imingcipheko efana nokungena okuphantsi yosasazo kuxhomekeke ukuba, ukunyuka kweendleko zokuzonwabisa kunye nomxholo wezemidlalo, ukunyuka kokhuphiswano okanye ubuthathaka be-macroeconomic. Nangona kunjalo, balindele ukuba iqhubeke ifumana ababhalisile kule kota, nangona belindele ukuba inani licothe ukuya kwi-1,1 yezigidi.
Netflix
Ngenxalenye yalo, I-Netflix iphelile ngoSeptemba kunye nababhalisi be-223,09 yezigidi, i-4,5% ukusuka kunyaka odlulileyo. Ngexesha leenyanga zasehlotyeni, iqonga likwazile ukuphelisa iikota ezimbini zokuhla emva kokongeza ababhalisi bezigidi ze-2,41, inani eliphezulu kunokulindela kweemarike kunye nenkampani ngokwayo, engazange ilindele ngaphezu kwesigidi sababhalisile abatsha.
Emva kolu kukhula kulele, ngokutsho kweengcali kunye nenkampani ngokwayo, amandla okuqaliswa kwekota yesithathu, kuquka ezinye zezona chungechunge zibukeleyo kunye neefilimu kwimbali yayo. Babalaselisa, umzekelo, ixesha lesine lonyaka Izinto zasemzini; Irhamncwa: Ibali laseJeffrey Dahmer; Woo, igqwetha elingaqhelekanga; Indoda engwevu yes iintliziyo ezingxwelerhekileyo.
[Netflix ijonga icandelo leUkusasaza' al sumar 2,4 yezigidi zababhalisi]
« Umxholo uyinkosi kwakhona kwaye isizathu sokuba iNetflix iqhube kakuhle kule kota, kunye neemveliso ezifana izinto ezingaqhelekanga nokuba Imfezi kai", ugxininisa uGilbert, ogxininisa ukuba nangona iNetflix ayikhuli ngesantya esifanayo kwiminyaka embalwa edlulileyo, "iphinda ibuyele kwindlela efanelekileyo".
Nangona kunjalo, wongeza ukuba ukubikezelwa kwekota yesine akuzange kube yimpumelelo, "okubonisa ukuba ayizizo zonke izinto eziya kuba mnandi kwixesha elizayoKulo mxholo, abatyali-mali baya kuqaphela kakhulu idatha yababhalisi, kunye noqikelelo lwe-4,5 yezigidi zokubhaliswa kwenetha kwikota yesine, kunye nokuguquka kwesicwangciso sayo sokukhangisa, akufanele kube "nempembelelo ebalulekileyo" kude kube yi-2023.
I-HBO kunye neLionsgate +
Kwindaba ye I-HBO, i-HBO Max kunye ne-Discovery +, inani lababhalisi Warner Bros inyuke kwikota yesithathu ngezigidi ezi-2,8, ukuya kuthi ga kwi-94,9 yezigidi. Oku kubonisa ukonyuka kwesiseko sabathengi bayo nge-18,8% ukusuka kwi-79,79 yezigidi ebinayo kunyaka ophelileyo.
Inkampani ivelele ifuthe le Indlu yedragoni, i-prequel ukuya Game of Thrones, eyaba yipremiere enkulu kwimbali yeqonga. Nangona kunjalo, inkampani ikwaqaqambisa umdla komnye umxholo kwikhathalogu yayo, njenge Euphoria, Batman, Harry Potter, Friends nokuba Ithiyori enkulu yeBang.
Umfanekiso ovela kuthotho lweHBO Max "Indlu yedragoni".
“Abantu basebenzisa umxholo omninzi kunangaphambili, kodwa kufuneka ibe nomxholo omnandi. Ayisekho malunga nokuba yimalini, kodwa ilunge kangakanani, ”utshilo uDavid Zaslav, iCEO yeWarner Bros Discovery. Ngoko, wongeza oko ukukhangela abathengi "kuzo zonke iindleko" kuphelile Kwaye ngoku lixesha lokudala umxholo abathengi abazimisele ukuwuhlawula kwaye odala ixabiso.
Kodwa imfazwe ye yosasazo Sele esenza amaxhoba akhe okuqala. Lionsgate+ yabhengezwa ekunikezelweni kweziphumo zekota yesithathu kuphela phambi kwe-31 kaMatshi iya kuyeka ukusebenza kwiimarike ezisixhenxe: eFransi, eJamani, eItali, eBenelux, kumazwe eNordic, eJapan naseSpain.. Isigqibo esiza kwinyanga enye emva kokuba iqonga litshintshe igama lasuka kwiStarzplay laya kwiLionsgate +.
Inkampani yomzali wayo irekhode ilahleko yokusebenza ye-1 yezigidi zeedola (i-€ 750 yezigidi) kwikota yesithathu, ekhokelele ukuba inkampani iwe phantse i-1% kwimarike yemasheya. Ukubuyela kwinzuzo ngokukhawuleza, igqibe kwelokuba igxile kwimizamo yayo kutyalo-mali kumxholo onomtsalane kwimarike yasekhaya.
Landela izihloko onomdla kuzo
SOURCE: Uphonononga Iindaba
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