✔️ 2022-11-02 11:24:29 - Paris/France.
Ezi nkokheli zintsha zintlanu zezi: uJulie De Traglia, uAdam Gerber, uJulie Green, uChris Smutny noNicole Sabatini.
Netflix ithatha inyathelo lokugqibela kwiintsuku ezimbalwa ngaphambi kokusungulwa kweNetflix "Esisiseko ngeentengiso"isicwangciso sayo esitsha esineentengiso eSpain siya kuxabisa i-euro eyi-5,49 ngenyanga (i-6,99 yeedola). Inkampani idale iqela leentengiso kunye nabaphathi abatsha be-5. Babandakanya abaphathi abavela kwiAmazon, YouTube kunye neTikTok, kunye ne-Snap.
Inkampani yenkonzo Ukusasaza igama UJulie DeTraglia njengosekela mongameli omtsha wesicwangciso sokulinganisa i-ad, ukusebenza nge-14 kaNovemba. Ngaphambili wayekwiAmazon, apho wayesebenza njengentloko yeqhinga kunye nophando Amazon Sports.
Ukwabambe izikhundla kwi Hulu kunye NBC Universal kumasebe abo ophando.
“Ndonwabile ukujoyina iNetflix ngeli xesha libalulekileyo: ukuqaliswa kwehlabathi jikelele kwesicwangciso sentengiso. INetflix kudala yaba yinkokeli kwi Ukusasaza, ehlaziya rhoqo kwaye ebeka umgangatho weshishini, kwaye ndiqinisekile ukuba amava akhe entengiso aya kuba njalo, "kusho uDeTraglia.
Iqela elitsha leentengiso zeNetflix elikhokelwa nguJulie De Traglia liya kuba noxanduva loku:
UJulie DeTraglia Uya kujongana nezicwangciso zokulinganisa iintengiso zehlabathi zeNetflix. Injongo yayo kukunceda ukukhulisa ishishini lentengiso yeqonga, kunye nokuqinisekisa ubambiswano kunye ne-DoubleVerify kunye ne-Integral Ad Science, eya kuqinisekisa ukubonakala kunye nokunyaniseka kwetrafikhi yentengiso yayo ukuqala kwikota yokuqala ka-2023.
I-DeTraglia iya kongamela ngokutsho kukaNielsen ngesixhobo sayo seDigital Ad Ratings eMelika. Ngokwenkampani, iya kufumaneka "ngaxesha lithile ngo-2023" kwaye ekugqibeleni iya kuxelwa ngeNielsen One Ads, ngokutsho kwevenkile. Iveki yentengiso.
“Exesheni lokusungulwa kwesicwangciso sethu esisiSiseko kunye neentengiso kumazwe ali-12, ndichulumancile ukwamkela amalungu amahlanu amatsha kwiqela lethu elikhulayo leentengiso, kubandakanya uJulie DeTraglia njengosekela mongameli wokulinganisa intengiso yeNetflix, utshilo uJeremi Gorman, umongameli wentengiso yehlabathi yeNetflix.
«Amava kaJulie kunye nolwazi lokulinganisa kumashishini osasazo kunye nomabonakude Oku kuya kuba luncedo njengoko sisakha kwaye sikhulisa ishishini leentengiso ezizinzileyo kwaye sisebenzela ukuhambisa amava angcono kakhulu kumalungu eNetflix kunye noluntu lwentengiso. »
Ukwakha iqela elitsha
Ezinye izongezo kwiNetflix zezi: UAdam Gerberojoyina iGroupM njengoMlawuli oMkhulu woPhuhliso lwaBaxumi. UJulie Green, ukuba uya kuzalisekisa indima yakhe njengoMlawuli oMkhulu weNtengiso eNgqoyo kwaye ayishiye iTikTok.
uchris smuny iya kuba nguMlawuli oMkhulu weMisebenzi yoThengiso kunye nicole sabhatini (I-YouTube), iya kuba ngumlawuli ophezulu wezisombululo zeqabane leentengiso. Bonke bazakuqala iinkonzo zabo nge-14 kaNovemba, ngokweengxelo Iveki yentengiso.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗