😍 IZIPHONONONGA Iindaba – Paris/France.
Ngothotho olufana “neNdlu yeeKhadi,” iNetflix yazisa umabonwakude kwi-Intanethi kwaye ngaloo ndlela yaguqula ishishini lolonwabo. Inkampani iye yavela kwirenti yeDVD ekwi-intanethi ukuya kumlinganiselo wazo zonke izinto kushishino lweDVD olukhulayo. Ukusasaza. Kodwa ukhuphiswano lomelele, kutsha nje iNetflix ibiphulukene nabathengi, ngelixa abakhuphisana nabo njengeDisney bekhule kakhulu. Ngelixa uza kuba neminyaka engama-25 nge-29 ka-Agasti, inkokeli ye Ukusasaza uphantsi koxinzelelo ngakumbi kunanini na ngaphambili, kwaye kunzima kunangaphambili ukwazi ukuba ngubani oza kuphumelela kwiimfazwe Ukusasaza.
[Ngoku sibona iindaba zangoku eBerlin, eJamani nakwihlabathi jikelele kule webhusayithi iHandy, equka iApp entsha, ekhoyo ngoku kubasebenzisi beApple kunye neAndroid.]
I-Netflix ngokuqinisekileyo ixhomekeke kubuchule obutsha kunye nokwaphula izithethe zayo, ezinokwenza abasebenzisi abaninzi bacinge ngobhaliso lwabo. Kunyaka ozayo, iNetflix ifuna ukuthatha amanyathelo angqongqo ngokuchasene nabathengi ababelana ngedatha yabo yokungena nabanye. Ukongeza kwizigidi ezingama-221 zababhalisi rhoqo kutshanje, ngaphezulu kwe-100 lezigidi zamakhaya asebenzisa le nkonzo. Ukusasaza ngaphandle kwesigunyaziso. Ukuza kuthi ga ngoku, iNetflix ihambe umgca oxeliweyo apha, kodwa ngoku kufanele ukuba iphelile. "I-Netflix kufuneka ilumke ingalahli abasebenzisi," yatsho ingcali yeSociété Générale uSimon Baker. Uphando lwase-US lubonise ukuvuma okuphezulu okungaphezulu kokufuduka.
Emva kwe-boom in Ukusasaza kubangele ukungxama kwababhalisi ekuqaleni kobhubhane, iNetflix ilahlekelwe ngabathengi abangaphezu kwesigidi kwisiqingatha sokuqala sika-2022. Abasebenzisi abaninzi baphumile, ngakumbi kwimarike yasekhaya eyandayo eMzantsi Melika. Emva kweminyaka njengentengiso yesitokhwe esithandekayo, iNetflix ngoku ikwahamba nexesha elinzima kwiWall Street: Isitokhwe sehle phantse ngama-60% kulo nyaka - ngaphezulu kwemarike yonke. Kwakukho ukudendwa.
I-Rival Disney + ibamba kakhulu
I-Rival Disney +, eyaqala ngaphantsi kweminyaka emithathu edlulileyo njenge-Netflix umsukela, kutshanje ifumene malunga ne-14,4 yezigidi zokubhaliselwa - kwakhona ngenxa yochungechunge lwe "Star Wars" "Obi-Wan Kenobi" - kwaye okwangoku ine-akhawunti ye-152 yezigidi. Yongeza ezinye iinkonzo Ukusasaza ukusuka Disney, Hulu kunye ESPN +, kunye Hollywood isigebenga sele ebanjwe Netflix. Nangona kunjalo, iDisney ikwancede kakhulu ngezaphulelo kunye nezibonelelo ezikhethekileyo kwiminyaka yakutshanje, egcina iDisney + ibomvu okokuqala. Ngaba “Iimpuku zikaMicky” Zinokukugcina Ukukhula Olomeleleyo? Kodwa ke, iNetflix ibonakala ibuthathaka okwangoku.
Ukubuyela emgceni, umseki uReed Hastings wade wanikezela kwenye yezona zinto zakhe zinkulu. INetflix isungula inguqulelo yexabiso eliphantsi yenkonzo yayo yokusasaza Ukusasaza ngeentengiso (esele zikhona kwiAmazon Prime). Ukwahluka okutsha kulindeleke ukuba kuqalise ngo-2023, ekuqaleni "kwiimarike ezimbalwa". Ukukhula okulindelweyo "kokukhula komrhumo" kufuneka kuqala kuxhamle kwixabiso eliphantsi, inguqulelo exhaswa yintengiso," ngokutsho kophononongo lweBarclays. Nangona kunjalo, kukho umngcipheko wokuba abathengi abaninzi abadala baya kutshintshela kunikezelo oluphantsi.
Zonke iziqendu zebhloko azisekho
I-Netflix sele itshilo enye i-brand. Umzekelo, inkonzo yevidiyo ekwi-intanethi ayisaphehleleli zonke iziqendu ngexesha elinye kumaxesha amva nje e “Stranger Things” kunye ne “Ozark.” Ukubalwa kohlaziyo: gcina abathengi ixesha elide - abalandeli bochungechunge abanakukwazi ukubukela kwaye barhoxise umrhumo wabo ngexesha elinye.
Emva kwayo yonke loo nto, inkampani inamava amaninzi kunye nempumelelo ekuhlengahlengiseni iimodeli zayo zeshishini. INetflix yaqala njengenkampani yokurenta iDVD. Ngokwentsomi, imbali yenkampani yaqala ngevidiyo yokurenta. Umsunguli uHastings waphosa i-cassette kunye nefilimu ethi "Apollo 13" - ecasulayo, kuba ivenkile yevidiyo ikhuphe imali ye-$ 40 ngenxa yoko, njengoko wachaza kamva. Endleleni eya kwindawo yokuzivocavoca, uHastings wabona ukukhanya: Nge-40 yeedola ngenyanga, unokujima kangangoko ufuna. Oku kubangele umbono wemodeli yobhaliso yeNetflix: umrhumo wenyanga, unokufumana iiDVD ezininzi njengoko unokusingatha ngenyanga.
I-blockbuster iphelile
Kodwa ngokungafaniyo ne-Blockbuster enkulu erentayo ngevidiyo-eyathi ngo-2000 yala ukuthatyathwa kweNetflix ngento ebonakala ngathi inexabiso eliphantsi kakhulu leedola ezingama-50 ezigidi - uHastings waqaphela iimpawu zamaxesha. Njengoko i-Blockbuster ifake i-bankruptcy kwi-2010, i-Netflix, uvulindlela weenkonzo zevidiyo ze-intanethi, yaba yinto eyoyikisayo ye-linear, i-terrestrial kunye ne-cable TV. Okwangoku, ukhuphiswano lulwa emva - kungekuphela nje iDisney, kodwa kunye namaqela amakhulu eendaba zaseMelika iComcast, Paramount kunye neWarner Bros. Ukufunyanwa kuzibophelele ngokupheleleyo kwi Ukusasaza. Iingxilimbela zobuchwephesha iAmazon, iApple kunye neGoogle nazo ziphucula iinkonzo zazo - oku kuya kuba nzima kakhulu kwiNetflix. (kunye ne-dpa)
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍