✔️ 2022-08-28 23:24:00 - Paris/France.
Los Angeles (USA), ngo-Agasti 28 (EFE) .- Xa amaMerika Reed Hastings kunye noMarc Randolph baseka inkampani yokuqashisa i-DVD movie ebizwa ngokuba yi-Netflix kwiminyaka eyi-25 eyadlulayo, akukho mntu unokucinga ukuba le nkampani yayiza kuqokelela inkunzi ye-36 000 yezigidi zeedola zokusasazwa. yomxholo oviwayo.
UHastings uhlala ebalisa ibali elibeka imvelaphi yeqonga Ukusasaza ngoku ukhokela ihlabathi ngomsindo wakhe emva kokuhlawula isohlwayo se-30 yeedola ngokubuyisela kade iteyiphu ethi "Apollo 13" kwivenkile yakhe yevidiyo ethembekileyo.
Nangona inyani yeyokuba ngaphambi kokuba iNetflix isekwe nge-28 ka-Agasti ka-1997, uHastings wayesele edlala ngombono wokuvula inkonzo bhanyabhanya yeVHS ekhaya.
Ukunyuka kweDVD, ikhathalogu yokuqala emalunga newaka lezihloko kunye nokuba bhetyebhetye kokubuyisela iifilimu ukuya kuthi ga kwiveki emva koko, kwabumba umbono weshishini okhule kumashumi ambalwa eminyaka adlulileyo waba sisigebenga esinabasebenzi abangaphezu kwe-11.
Ngelixa kuyinyani ukuba ezi zinto zimbini zenze ukuba iNetflix ibe yokhethekileyo ukusukela kwimvelaphi yayo ibiyinto yokuba abathengi bayo bahlawule umrhumo wenyanga we-20 yeedola ukugcina iiDVD iiveki kunye nethuba lokuthatha i-sagas okanye amaxesha ochungechunge olupheleleyo ukuze ubabone rhoqo. .
“Ayingabo kuphela ababenikela ngezi nkonzo ngelo xesha, kodwa baye bakwazi ukulawula imarike ngetyala elikhulu ukususela ngoko,” wachaza unjingalwazi weYunivesithi yaseSyracuse nomseki weBeleir Centre for Television, uRobert J. Thompson, udliwano-ndlebe kunye Efe.
Ngo-2002, inkampani yaya esidlangalaleni ngexabiso ledola enye ngesabelo kwaye, kwiminyaka emihlanu kamva, indlela Ukusasaza iye yanyusa ii-asethi zayo.
Kwi-2010, inkampani esekwe eLos Gatos (eCalifornia, eUnited States) sele inababhalisi abangaphezu kwezigidi ezilishumi elinesibini, ngakumbi abavela eUnited States.
Qhubeka ufunda ibali
Ukongeza, ukuthengwa okukhulu kwee-smartphones kwihlabathi jikelele kuvumele ikhathalogu yayo enkulu yeefilimu ze-intanethi kunye nochungechunge ukuba ludliwe zizigidi zababhalisi abatsha.
"Ngokubhekiselele kumanani, iNetflix inethala leencwadi lezihloko zokuqala, kunye namalungelo abo epropathi enomgangatho ophezulu wokuqonda, amakhulu njengeParamount + okanye iDisney +," ugxininisa uAmanda Lotz, ingcali kwishishini.Ukusasaza' kwaye namhlanje unjingalwazi kwiYunivesithi. of Queensland (Australia), kwiingxelo Efe.
Ngo-2018, iNetflix yaba liqonga elinelona gqatso lika-Emmy, likwazile ukuphumelela iimbasa ezingama-23, kwaye kunyaka kamva yaphumelela iiOscar ezine ze "Roma" kunye "neXesha". Ukuphela kwesigwebo. "
Emva koko kwakuza kufika ubhubhani we-covid-19 kunye nokuvalelwa okulandelelanayo, okubangele ukuphindaphindwa kwengeniso yeNetflix kude kube ngu-2022 enkosi, ngokuyinxenye, kwiimveliso eziyimpumelelo ezifana ne "Squid Game" (2021) okanye inxalenye yesihlanu ye "La Casa de papier". » (2021).
I-NETFLIX IYALWA UKUZE IHLALE YESONA PLATFORM YAMANDLA
Ukusukela ngoko, iNetflix ibone ukuphulukana nobunkokeli ngokuthe ngcembe njengelona qonga lidumileyo kwihlabathi elabeka iintsimbi ze-alam phakathi kwabatyali-zimali kulo nyaka uphelileyo ngokuhla kwexabiso lesitokhwe.
Kwaye kungenxa yokuba ukusukela ngo-2019, ukongeza kubakhuphisana bayo bemveli i-HBO kunye neVidiyo yeVidiyo eyiNkulumbuso, ezinye iinkonzo Ukusasaza ziye zavela zinamandla njengeDisney + okanye iApple TV +.
Ngapha koko, inkampani yayilindele ilahleko ukuya kuthi ga kwizigidi ezibini zababhalisi kwikota yesibini ka-2022, eyathi ekugqibeleni yafikelela kuma-970 eakhawunti ezingabhaliswanga.
Unjingalwazi wacacisa wathi: “Akukho bantu baneleyo eMhlabeni ukuba iNetflix ifikelele kwinqanaba ebeyenza kumashumi eminyaka eyadlulayo, kodwa oko akuthethi ukuba ayizukuyeka ukuba yimfuneko.” UThompson.
Ukuza kuthi ga ngoku kulo nyaka, inkampani iye yabeka phantsi ukuya kuthi ga kwi-300 yabasebenzi kwaye ilungelelanise isicwangciso sayo sexesha eliphakathi malunga neentsimbi ezimbini eziphambili: ukohlwaywa kweeakhawunti ekwabelwana ngazo ngababhalisi abaninzi apho mnye kuphela ohlawula umrhumo, kunye nokwaziswa okunokwenzeka komxholo wentengiso. . enkosi kwisicwangciso samaxabiso aphantsi.
Nangona kunjalo, ngokutsho kweengcali, ukuba iNetflix ifuna ukuyeka ukuphuma kwegazi, ngoku kufuneka igxininise ekufakweni kweentengiso, kunye nokusasazwa komxholo ophilayo.
"Nangona kunjalo, kuya kuba nzima kuba abanayo idatha yabathengi eluncedo njengezinye ii-tech giants, ezinokubheja kwiintengiso ezijoliswe kuzo," utshilo uDavid Craig, umphandi weshishini leendaba, ngoku osebenzela iYunivesithi yaseMzantsi Melika. Efe. California (USC).
I-Netflix sele isasaze iminyhadala ekhethekileyo ephilayo, enjengomnyhadala wencwadi ehlekisayo "I-Netflix yi-Joke Fest," kodwa, ngokutsho kweengcali zoshishino, ikamva lezemidlalo.
“I-ESPN + (Disney +) isasaza ibhola e-United States kunye neDAZN eYurophu. Le inokuba yenye yeendlela kuba ezemidlalo zigxile kubalandeli abaninzi abatsalwa lixabiso elongezelelweyo lomxholo ophilayo,” utshilo uCraig.
Ngokufanayo, umphandi waphakamisa "ithuba" lokuba "ukufumana iteknoloji enkulu okanye inkampani yezonxibelelwano" okanye "ukudibanisa namanye amaqonga" kunokusombulula iingxaki zeNetflix.
Nangona kunjalo, iNetflix iyaqhubeka nokugcina isikhundla esikhethekileyo njengenkokeli kwimarike kamabonwakude yehlabathi. Ukusasaza ngababhalisi abazizigidi ezingama-220; Izigidi ezingama-20 ngaphezulu kweAmazon, izigidi ezili-15 ngaphezulu kobukumkani beDisney (Disney +, Hulu, Star kunye ne-ESPN +) kunye ne-180 yezigidi ngaphezulu kweApple TV +.
(c) I-Arhente ye-EFE
SOURCE: Uphonononga Iindaba
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