😍 2022-11-05 14:45:00 - Paris/France.
I-Netflix kunye namanye amaqonga evidiyo afana ne-Disney + baye bafikelela kwisigqibo sokuba ukuze bakhule kufuneka bathathe imodeli edibeneyo phakathi kwentlawulo ye-ad-free (SVOD, Ividiyo efunwa ngumrhumo) kunye nokujonga ngentengiso (AVOD, Ividiyo yokuthengisa xa ifunwa).
Ngaphandle kokwaphula umkhwa wokuhla kubabhalisi abane-2,4 yezigidi ngaphezulu kwikota yesithathu ka-2022, iNetflix ithathe inyathelo lokubuyela umva kwaye yagqiba ukulwa - ngoku ngokunzulu - ukwabelana ngamaphasiwedi. Ngexesha elifanayo, ukususela ngoNovemba, liya kunika ireyithi ephantsi kunye neentengiso.
Baza kwenza ntoni abasebenzisi?
Enye yeempumelelo zokwandiswa kweNetflix iye yakwazi ukwabelana ngephasiwedi ukunciphisa iindleko phakathi kwabahlobo okanye usapho. Ukuba oku kuvaliwe ngoku, abasebenzisi abaninzi kuya kufuneka batshintshele kumaxabiso aphantsi ngentengiso ukuba bafuna ukugcina inkonzo ngexabiso elifanayo. Isicwangciso sisemngciphekweni njengoko amawaka emirhumo anokulahleka ngelixa intengiso isenokungayibuyiseli le ngeniso ilahlekileyo. Impumelelo ingatshayela isiseko semali yokukhwela ngokutsala abathengi abatsha kunye nokuzuza ukuphakama okutsha kweyona mali ibiza kakhulu. Kunzima.
Njengoko kuxelwe kwangaphambili yi-GECA OTT barometer eSpain, "kuphela" i-52,1% yabasebenzisi be-Netflix baya kuqhubeka nesicwangciso sabo sangoku ngelixa i-34,3% iya kuzama inketho engabizi kakhulu ngentengiso, i-9,2% iya kuphuma kwaye i-4,4% iya kwelinye iqonga. Ukufa kwimpumelelo kuya kuba kukudlula umlinganiselo osisiseko kunye nentengiso kunye nabo bonke ababukeli bayo ukuba bangazibhalisi kwiinketho ezixabisa kakhulu. Kodwa ke iNetflix yayiza kuba yenye into.
INetflix ijongeka ngakumbi nangakumbi njengomabonwakude wesintu
Kancinci kancinci, iNetflix iyayilahla imvelaphi yayo ngokwamkela izindululo zokusetyenziswa kweaudiovisual kumabonwakude wesintu. Makhe sijonge eminye imizekelo:
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NgeNetflix Direct, eFransi, ibonelela ngetshaneli ehambelana nenkqubo apho umbukeli engasayi kuphinda akhethe umxholo, njengakwijelo likamabonwakude lemveli.
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Xa ungena kwaye ufuna ukukhetha iprofayile, iNetflix ikunika ithuba lokukhetha umxholo ongacwangciswanga ngokhetho "lokudlala into". Ngaba uyafuna ukulinganisa amava afanayo eTV xa uvula isikrini kwaye ubukele nje into edlalayo?
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Kwaye ngoku ngena amabala Iintengiso ze-20 yesibini kunye nekhefu lemizuzu emi-5 ngeyure.
Iya kuswela kuphela iimveliso ezimbini ezivakalayo ukuze ibe sisitishi sikamabonwakude esiqhelekileyo: ukunika ulwazi oluphilayo okanye umxholo wokuzonwabisa kunye nemidlalo. Okwangoku, i-Amazon sele iqhubekile kwibhola lebhola laseSpain ngokuthengwa kwamalungelo kwi-Smartbank League (iCandelo leSibini) kwi-Prime Video.
Ngubani obeka ixabiso leentengiso
I-Netflix iya kuthengisa intengiso yayo eSpain ngee-euro ezingama-35 ngababukeli abayi-1 000, zibiza ngokuphindwe kali-17 kunomabonwakude jikelele, ngokutsho kwe-Inversión Magazine. Okubalulekileyo kulele, ngokutsho kweNetfix, "kwiinketho zokwahlulahlula ngokubanzi ngokwelizwe kunye nohlobo, ukukwazi ukuphepha ukuvela kumxholo ongahambelani nebrand yakho".
Ukwamkela la maxabiso, abakhangisi beTV bemveli kufuneka baxhomekeke kumphulaphuli owaziwayo kwishishini ukulinganisa impembelelo yokwenyani kubemi. Ngaloo ndlela, i-Netflix ibhengeze izivumelwano kunye ne-DoubleVerify kunye ne-Integral Ad Science ukuqinisekisa inqanaba lokujonga kunye nokunyaniseka kwetrafikhi yentengiso. Iya kukwenza oko ukusuka kwikota yokuqala ka-2023.
Kodwa oko kusenokunganeli. Ngesi sizathu, iNetflix isayina izivumelwano kunye neenkampani zembali zokulinganisa abaphulaphuli bakamabonwakude ezifana neNielsen eUnited States kunye nombutho we-BARB eUnited Kingdom. Ngamanye amazwi, idatha yabaphulaphuli bakho ayisayi kuba yimfihlo kwezi marike.
Ngamanye amagama, "entsha" iarhente ephazamisayo ye-audiovisual efana neNetflix ibonakala idlula kwisangqa somlinganiselo wemveli ukukholisa abathengisi. Yonke into yentlama.
UJorge Gallardo-Camacho, umlawuli wedigri kunxibelelwano lwe-audiovisual kunye neendaba ezintsha, IYunivesithi yaseCamilo José Cela
Eli nqaku lavela kuqala kwiNgxoxo. Funda eyokuqala.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓