✔️ IZIPHONONONGA Iindaba-Paris/France.
Unyaka ka-2020 ubethe nzima kuqoqosho lwehlabathi, kodwa abanye abaxhamli baye baphumelela ngenxa yokuvalwa okuninzi kunye nezithintelo ze-corona. Enye yezi nkampani sisigebenga Ukusasaza INetflix, enemiboniso efana ne "Tiger King" ikwazile ukwenza ibhedi enyanzelekileyo ukuba ihlale kwaye ivelise i-hype enkulu. Ngo-2020 kuphela, inani labasebenzisi beNetflix behlabathi linyuke nge-37 yezigidi. Akufuneki ukuthetha, kuninzi, kodwa ngenxa yokuzaliseka: kunjalo Demethi Okuninzi!
Ngoku izinto zisehla kakhulu, kwaye hayi nje kwi-stock yeNetflix, ephantsi ngaphezulu kwe-25%. Oku kuye kwamangalisa abanye abatyali-mali kwiiveki zamva nje, kodwa nakwiNetflix ngokwayo.Kwingxelo yonyaka esanda kukhutshwa yenkampani yaseCalifornian, ubuncinci bezigidi ezi-2,5 zokubhaliselwa okutsha bekulindeleke, kodwa endaweni yoko kukho ilahleko enkulu: kwiinyanga ezintathu zokuqala I-2022, abathengi be-200 balahlekile - oku kukwehla kokuqala kwiminyaka elishumi!
Yintoni engalunganga ngeNetflix?
Uphando lwangaphakathi kwizizathu, ezipapashwe kutshanje ngendlela yeleta eya kubanini-zabelo abaninzi, ikhankanya, phakathi kwezinye izinto, imfazwe yaseRashiya e-Ukraine, eyabangela ukuba i-Netflix ilahlekelwe malunga nabathengi be-700 ngexesha elinye, kunye nokunyuka kwamaxabiso. iziphumo ezidanisayo. Ezinye iingxaki lukhuphiswano oluhlala lusanda, njengeDisney Plus kunye nenkitha yeenkonzo ezintsha (ingakumbi e-US) ezikhulayo. Imarike, o.k.t. amakhaya ane-Intanethi enesantya esiphezulu, iSmart TV & Co., sele iphelile. Ukongezelela, ezi ziimeko zangaphandle apho iNetflix ayinalo ulawulo lwangempela.
Yintoni ngoku iNetflix engathanda ukuyenza ngokuchasene nokubuyela umva okukhulu ngoku inokucaphukisa abanye ababhalisi: umrhumo osemgangathweni uya kuba nexabiso elithe kratya (mhlawumbi ngee-euro ezimbini ukuya kwezintathu, ngoko ke inqanaba laseMelika beliya kube lifikelelwe apha), ukuthengisa kufuneka kube khona ngokwenene. uhlobo lomnikelo wenkonzo owahlukileyo owenziwe ngexabiso eliphantsi, kwaye uninzi lomxholo odumileyo uyanyamalala okanye ungafumani amaxesha onyaka amaninzi kwixesha elizayo. Ngokungathi oko akwanelanga, iNetflix ikwafuna ukujongana nemeko ephazamisayo yokwabelana ngeakhawunti. Kwileta eya kubaninizabelo, inkampani Ukusasaza ichaza amakhaya angaphezu kwezigidi ezili-100 asebenzisa le nkonzo “simahla” ngabahlobo nosapho.
“Ndinike igama eliyimfihlo, nceda”: Ukwabelana ngeakhawunti yinxalenye enkulu yeNetflix njengehashe elidakumbileyo iBojack, isandi esidumileyo esithi "ta-dum", kunye nokubukela ngokuzingxamela. Oku kufuneka kuhlale kunjalo kwixesha elizayo, kodwa kuya kubiza ngaphezulu. Umthombo: Netflix Abafuni ukwaphula ekwabelweni okudumileyo kwedatha yokungena, kodwa bafuna ukubiza imali eyongezelelweyo. Ukuba oku kuya kuba phezulu kangakanani akucaci. Ngoko ke akumangalisi ukuba abasebenzisi abaninzi ngoku bazibuza umbuzo: "Ngaba oku kusafaneleka kum okanye kufuneka ndikhangele ezinye iindlela?" »Sijonga kwikamva elikufutshane leNetflix.
I-Netflix ithatha izembe: ngokuzithandela kunye nokunciphisa ngokunyanzeliswa
Njengoko sele kukhankanyiwe, ezinye iimveliso ziye zarhoxiswa ngenxa yamanani adanisayo (ungajonga imiboniso apha). Oku kusebenza phantse ngokukodwa kwizinto ezikumashishini oopopayi, kodwa kulapho iNetflix ihlala ingqina ukuba inesandla esihle. INetflix ibonisa njengohlengahlengiso lweLeague of Legends »esoteric"," Uthando, ukufa kunye neerobhothi "okanye" Bojack Rider“Lelinye lamagama amakhulu kuluhlu. Ewe, iNetflix ayifuni ukuloba iintlanzi ezinkulu nezinengeniso echibini layo, oko kuya kuba bubudenge, kodwa isibindi sokuthatha umngcipheko siya kuncipha kwixa elizayo kwaye kuyafana nakwisixa somxholo omtsha. , kukho ukuhla okucacileyo kwi-Netflix iminikelo kwiminyaka yamuva.
Ngokwengxelo ka-2020 yeVox, isixa somxholo sehle ngokukhawuleza. Inkonzo ye Ukusasaza ibone ukuhla okungaphezulu kwama-50% kule minyaka ilishumi idlulileyo. Kwi-2010 kwakukho iifilimu ze-7 285 kunye nochungechunge, ngo-2012 phantse i-11 000. Ngo-2020 kwakukho kuphela ngaphantsi kwe-6 000 (amanani abhekisela kwinkonzo yaseMelika, ngendlela). Ukulunga, nangona kunjalo, kufuneka kukhankanywe ukuba iNetflix ijolise ngabom kumgangatho ngaphezulu kobuninzi.
Masiqhubeke kwiphepha lesi-2!
kwiphepha elilandelayo kwiphepha elilandelayo Yiya kwizimvo (1)
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓