🍿 IZIPHONONONGA Iindaba - Paris/France.
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Kowona mboniso mkhulu kamabonakude wehlabathi "MIP TV" eCannes, ukunxanelwa iifilimu ezinomtsalane kunye nothotho olukhulu. "Iinkonzo ze Ukusasaza baphoqeleke ukuba bachonge kwaye bathenge umxholo omtsha, iindlela kunye neengcamango ngokukhawuleza ukuze baphile phambi kokhuphiswano oluqatha ", kuchaza umphathi we "MIP TV", uLucy Smith, ngodliwano-ndlebe kunye ne-arhente yeendaba zaseJamani ( dpa). . Kuba kuphela ukuba isithembiso sihlala sinomtsalane apho iNetflix kunye nabakhuphisana nayo baya kubagcina abathengi babo abahlawulayo. Kungumceli mngeni omkhulu ukugcina ababhalisile kunye nokunyusa izinga lokukhula. “Kodwa babonakala besondela kumda,” utshilo uSmith.
Unyaka wokuvala iCorona ka-2020 uze namanani arekhodiweyo. Ngokutsho kweNetflix, ikwazile ukufumana ababhalisi abatsha abazizigidi ezingama-37, kwaye ngokwerekhodi yayo, iDisney + entsha ifikelele kwi-100 yezigidi zabathengi kwiinyanga nje ezili-16. Kodwa oku kubonakala ngathi yincopho ye-boom in Ukusasaza.
Ingxelo yoshishino lwangoku Ukusasaza Ividiyo ye-NPAW, umzekelo, ibonisa ukuba ukusetyenziswa kwevidiyo ngokufunwa ngababoneleli be Ukusasaza Uvavanyo lwehle ngomyinge we-9% ngo-2021 xa kuthelekiswa nonyaka ophelileyo. Inkampani yokucebisa iDeloitte ikhuphe uqikelelo lwayo luka-2022 ngoDisemba: ngaphezulu kwe-150 lezigidi zabantu kwihlabathi liphela baya kurhoxisa imirhumo yabo ehlawulweyo - ngesantya sehlabathi jikelele sama-30%.
Izizathu: Bayanda ababoneleli bangena kwimarike kwaye bazama ukuba abaphulaphuli omnye komnye. Kwaye nangona uninzi lwabathengi, utyalo-mali oluphezulu kwiimveliso ezibizayo alukahlawuli. Umzekelo, iNetflix, umzekelo, kungekudala iza kukhupha eyona bhanyabhanya ibiza kakhulu: Ibali likaHitman elithi "Indoda eyiGrey" enoRyan Gosling kunye noChris Evans ixabisa i-200 yezigidi zeedola. Kuqikelelwa ukuba ngokhuphiswano oluqatha ngolo hlobo, abathengisi baya kusala ngasemva. Ngokukodwa ekubeni imveliso enkulu yeemveliso ezikumgangatho ophezulu iphakamisa umbuzo: ngubani onexesha lokubukela konke oku?
“Lungakanani utyalo-mali abanokujongana nalo abasasazi ukuze baxhase ngeemveliso ezibiza imali eninzi? uphawule uNico Hofmann ngale meko. Ngokwembono yomphathi we-Ufa ("Oomama bethu, ootata bethu"), kukwaxhomekeke ekubeni imali ivela phi: "EAmazon, imithombo yahlukile kuneNetflix okanye iDisney +. »
Umbuzo awuveli kuphela kwiingcamango zawo: ingakanani italente eseleyo kwimarike ukuqhubeka nokuvelisa umxholo? Kuyo nayiphi na imeko, Hofmann, evelisa zonke iinkonzo ze Ukusasaza, uya kuhamba eCannes ukuqalisa iinkqubo ezingakumbi angathanda ukuzithengisa ngempumelelo kwimarike yehlabathi.
"I-TV ye-MIP" yasezantsi kweFransi, eqala ngoMvulo, ibonisa oko kuya kugungqa ngokukhawuleza kwizikrini zezigidi zamagumbi okuhlala. Emva kwekhefu leCorona leminyaka emibini, ngaphezulu kwe-5 yabaphathi basasazo, iinkampani zemveliso, abasasazi benkqubo, amaqonga e-Intanethi kunye namaqela eendaba avela kwihlabathi liphela kulindeleke eCôte d'Azur.
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I-CANNES (dpa-AFX)
Iimveliso ezikhethiweyo ze-leveraged kwi-Amazon Ngokunkqonkqoza, abatyali-mali abaqikelelwayo banokuthatha inxaxheba ngokungafaniyo kwiintshukumo zamaxabiso. Khetha ngokulula i-lever oyifunayo kwaye siza kukubonisa iimveliso ezifanelekileyo kwiAmazon
Umyinge kufuneka ube phakathi kwe-2 kunye ne-20
Akukho datha
Iindaba ezingakumbi kwiAmazon
Imithombo yemifanekiso: Netflix, pixinoo / Shutterstock.com
SOURCE: Uphonononga Iindaba
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