😍 2022-03-23 19:30:51 - Paris/France.
Isibhengezo seNetflix sokuqalisa ukuhlawulisa ngokwabelana ngeakhawunti, nokuba kusekulingweni kwaye kumazwe athile kuphela, sisixhobo esipholileyo esisuka eluhlaza okwesibhakabhaka kuye nabani na othe wafumana umkhwa wokunciphisa umrhumo wabo wokubhalisa ngenxa yokwabelana ngezitshixo kunye nesixhobo. umhlobo, ummelwane, udade womyeni kunye nabo bentenetya yokubheqa. Into enokuthi iintsuku zayo zibalwe ukuba iNetflix ithatha isigqibo sokucofa iqhosha elibomvu kwaye yenze uvavanyo lube yinto eqinisekileyo.
Inkampani, ewe, yayicacile ekunxibelelaneni kwayo kwaye ayizange ifihle emva kweempawu okanye izizathu zokuqinisekisa ukunyuka kwamandla: ngokuthe ngqo yathi le ntshukumo "iya kuvumela ukuba iphucule amandla ayo otyalo-mali kwiichungechunge ezintsha kunye neefilimu. Undoqo kukuba Ukwabelana ngeeakhawunti phakathi kweentsapho kubonakala kunengqiqo kubo, kodwa bafuna ukunciphisa lo mkhwa kule ndawo: ukuba indlu nganye ihlawulela igama layo eliyimfihlo. Le yinto ekudala ikwimeko yenkonzo iminyaka (inqaku 4.2) kodwa ayizange ilandelwe ngokusebenza. Ngoku iyavavanywa kumazwe amathathu. Ngomso siza kubona ukuba akwenzekanga ukusuka apho okanye ibisisandulela sento yehlabathi.
isoyikiso kathathu
Ezi ayizondaba zodwa ezibonisa ukuba iNetflix ifuna ukonyusa ixabiso eliqhelekileyo elihlawulwa ngumsebenzisi ngamnye. Kwiminyaka yakutshanje siye sabona ukunyuka okuphindaphindiweyo kwizicwangciso zamaxabiso aphakathi kunye naphezulu, ibe sisicwangciso esisisiseko esinama-seams amaninzi nangaphezulu (umgangatho we-SD ngo-2022) kuphela oye wahlala ungatshintshi phantse iminyaka esixhenxe. i-euro ezisibhozo.
Kukho izitshixo ezintathu ezikhokelele iNetflix ukuba ithathe amanyathelo okufumana imali eyongezelelweyo kubabhalisi bayo, ngokufihlakeleyo i-torpedo i-akhawunti ekwabelwana ngayo kwaye ivule iinketho ezintsha, njengesicwangciso esincinci esincinci sokusebenzisa kwiselfowuni nakwilizwe elithile kuphela okanye ushiye umnyango uvulelwe intengiso amazinga aphantsi. Ukwazi:
- Ukunyuka kweendleko zemveliso. Kwi-2014, iNetflix yayichitha i-3 yeebhiliyoni zeedola ngonyaka kumxholo wayo. Ngo-2021, eli nani linyuke laya kutsho phantse kwi-15 yezigidi zeedola. Ukunyuka kwepesenti ngaphezulu kwetyala lakho. Ukudalwa komxholo kuye kwabiza kakhulu kwiinkampani zokuvelisa, ezikhuphisana ngokukrakra kwitalente yokwenza, ukubhala, njl. Kwaye oku kwehla kwamandla emali kusoloko kuphelela ekuhlawuleni.
- Ukucotha ekukhuleni. Kwiminyaka yakhe yokuqala ukuzinikela kuye yosasazo, I-Netflix inyuse amanani ayo ababhalisile phakathi kwe-30% kunye ne-60% ngonyaka. Ukwandiswa kwehlabathi bekunciphisa le index - into enengqiqo kulo naliphi na ishishini - kwaye ngoku ayifikeleli ngokuphindwe kabini. Ngaphandle kwamathemba okukhula amaninzi, ityala eliye lavezwa yiNetflix ukugcina ukukhula liqala ukufuna ukunqunyulwa kwaye ucinge ngemeko apho iqala ukubetha isilingi.
- Ukungabikho koomatrasi kunye nezinye iifestile zokuhambisa. Le yinto enayo i-HBO, ekubeni ibikushishino iminyaka engamashumi amahlanu kwaye hayi nje kwihlabathi le-intanethi; okanye iDisney, ephethe iifranchise zenkulungwane-kudala ukongeza kubunini beMarvel, iPixar kunye nenkampani; kunye nokukhutshwa kwe-cinema ephilayo ethunyelwa ngokuthe ngqo kwaye ngokukodwa kumaqonga abo. Ke kukho abantu abakhuphisana nabo abangayijongiyo inkonzo yabo yevidiyo-kwimfuno njengemveliso enye, kodwa njengenxalenye yenkqubo yendalo enkulu, njengeAmazon kunye neApple, zombini ezinenkxaso yemali engalinganiyo. I-Netflix ayinazo ezi zixhobo.
Isaqhwithi esigqibeleleyo esishiya iNetflix ityhileke ngakumbi kwisiphithiphithi, kwaye ke ngoko inamandla ngakumbi xa kufikwa ekuphenduleni ngeefomula ezahlukeneyo zokuhlanganisa ingeniso yayo. Ukususela kwimizekelo (iiplani ezizezinye, ukuvulwa kwintengiso, ukunyuka kwamaxabiso eminyaka emibini, ulawulo lweakhawunti ekwabelwanayo ngalo, njl. njl.) ukuya kwezona zinto zingaqhelekanga ukusuka kwinkampani efunwa yividiyo ukuya kwinkampani yokuzonwabisa. Kwaye kukho izinto ezininzi apho. Njengaye imidlalo yevidiyo.
Mhlawumbi ikwayindlela yokulwa into eyenzekayo ngokunyuka kwamaxabiso. Abo babefuna ukonwabela iTV yabo ye-4K kunye neNetflix bahlawule i-euro ezili-12 ngenyanga kwiminyaka emihlanu eyadlulayo. Namhlanje baneminyaka eli-18 ubudala. Le ncopho ibangela amathuba okucinywa kwe-visceral.ithuku, ngaphandle kokucinga kakhulu.
Ngomxholo ongaphezulu wokuxhoma kuwo (njengemidlalo!), kuba nzima ukucofa iqhosha elibomvu. Ngendlela, enye indlela entle yokusigcina sithinjiwe ziiakhawunti ekwabelwana ngazo. Ukuhlawula i-euro ezili-18 ngenyanga kuvakala njengenkcitho onokuthi uyirhoxise ngokukhawuleza ukuba uziva ngathi awuzukuyisebenzisa. Ukwazisa abanye abahlobo abathathu ukuze bazi kwaye bangasithumeli i-bizum ka-Aprili okanye basikhathaze ngemibuzo nge-1st lelinye ibali. I-mauver inzima.
Umlinganiselo wokuthintela iiakhawunti ekwabelwana ngazo ngaphandle kweentsapho zethu (into iSpotify eyaphakanyiswa kudala) iyavavanywa yiNetflix kumazwe amathathu, kodwa sinokuyibona ihamba kwihlabathi kungekudala kunokuba kamva. Ikwanjalo ukuba nokwenzeka kokuyilahla ngokuthanda ezinye iintlobo zemilinganiselo efanayo, njengokukhawulela inani lezixhobo ezibhalisiweyo, apho ishishini libeka ngokubanzi kwiintlanu, kuninzi ukuphazamisa umlawuli we-akhawunti ephambili. Nokunciphisa inani leeprofayili kwi-akhawunti nganye, into enokuphazamisa abo babelana ngaphezu kokugunyazisiweyo, mhlawumbi ngenxa yokuba bengacacanga malunga nesiqendu abahamba ngaso ngelixa abaninzi bebukele uchungechunge olufanayo, okanye ngokuthozama ukubonisa ukuba sinetyala. ubumnandi be-aurora. Wonke umntu ulala ngendlela afuna ngayo aze enze oko ebukele Akukho mntu uhlala apha ikwifomu esemthethweni njengayo nayiphi na enye.
I-Netflix ingene ebomini bethu njengenkonzo eyasinika iimuvi kunye nochungechunge kwimfuno ngexabiso eliphantsi kakhulu, kodwa ngaphantsi kweminyaka elishumi ibe ngumdlali omnye phakathi kwabaninzi abanikezela into efanayo, ngexabiso eliphezulu kakhulu kunabanye. , kunye nokukhula kobutshaba ukwabelana ngeeakhawunti. Ngokuqhelekileyo xa befika Khalisa Izigebenga ezifana neAmazon, Disney, Amazon okanye HBO.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗