😍 2022-05-10 19:19:41 - Paris/France.
Enye yeenzuzo zeenkonzo ze-VOD kukuba akufuneki ukuba ubone iintengiso eziboniswa ziitshaneli zeTV eziqhelekileyo phakathi komxholo wazo. Nantso into obahlawula ngayo, ukubukela into ngaphandle kokuphazamiseka. Kodwa iminyaka yegolide ibonakala iphelile, kwaye ukuba ufuna iNetflix engabizi kakhulu, inokuza ngeendleko zokubukela iintengiso.
Netflix ngeentengiso
U-CEO weNetflix uReed Hastings ubhengeze isigqibo kwintlanganiso yabaninizabelo ngo-Epreli ophelileyo, esongeza ukuba inkampani iya kuphonononga ukuba ezo zicwangciso ziya kujongeka njani. »kunyaka ozayo okanye olandelayo ». I-COO yeNetflix uGreg Peters uthe intengiso " Eli lithuba elichulumancisayo kuthi. »
"Abo balandele iNetflix bayazi ukuba bendichasene nobunzima bentengiso, kwaye ndingumlandeli omkhulu wokwenza lula ukubhalisa. Kodwa njengokuba ndingumntu othanda oko, ndingumntu othanda ukhetho lwabathengi. Kwaye ukuvumela abathengi abafuna ixabiso eliphantsi kunye nokunyamezela intengiso ukufumana oko bakufunayo kwenza ingqiqo epheleleyo. »
Kodwa emva kweziphumo ezimbi ezichazwe kwiqonga le-VOD, lo mlinganiso wawunokukhawuleza ukuya kwinqanaba lokungalindeli kude kube yi-2023 ukuze iphunyezwe.
Ilahleko yababhalisi ngo-2022
I-Netflix ifumene ukubetha kwayo okukhulu okoko iphulukene nababhalisi abangama-800 ngo-000 ngenxa yezicwangciso zokuqalisa ukuhlawulisa inkonzo yayo yokusasaza ngokwahlukeneyo. Ukusasaza emva koko kusanda. Inkampani ibhengeze ngo-Epreli ukuba malunga nama-200 abasebenzisi baye barhoxisa umrhumo wabo weNetflix kwiinyanga ezintathu zokuqala zika-000, okokuqala kwishumi leminyaka, okuthetha ukuhla kwezabelo zenkampani ngama-25%, nto leyo ebonisa ukuba Kwiinyanga ezintathu ezizayo ukusuka ku-Epreli ukuya kuJuni ka-2022, ilahleko yabasebenzisi abongezelelweyo abazizigidi ezi-2 kulindeleke.
Ukwehla kwalo nyaka kwakungenxa yesigqibo seNetflix sokuhoxisa eRashiya ngokuqhankqalaza kwimfazwe yaseUkraine, okubangele ukulahlekelwa ngababhalisi be-700. Njengoko inkampani yachaza abaninizabelo ngoLwesibini emva kokukhutshwa kweziphumo zayo zekota yokuqala, “Ukukhula kwengeniso yethu kwehle kakhulu. Ukungena kwethu kwimizi ephezulu ngokwentelekiso - ukuba ubandakanya inani elikhulu lamakhaya abelana ngeeakhawunti - kudityaniswe nokhuphiswano, kudala imimoya yokukhula kwengeniso. »
Imodeli yeNetflix enexabiso eliphantsi eneentengiso ekupheleni kuka-2022
Ngokolwazi olukhoyo kwiThe New York Times, iNetflix inokwazisa ixabiso layo eliphantsi ngentengiso ekupheleni konyaka, ithayimthebhile njengoko sibonise ukukhawuleza kunokuba bekubonisiwe ekuqaleni. Ulwazi luvela kwimemo yangaphakathi yakutshanje ethunyelwe yinkampani kubasebenzi bayo.
Kwimemo, abaphathi beNetflix babonisa ukuba “usukelo lwabo kukwazisa umgangatho wentengiso kwiinyanga ezintathu zokugqibela zonyaka”ngokutsho kwabantu ababini abathe babelana ngeenkcukacha zonxibelelwano, bethetha phantsi kwemiqathango yokungachazwa kwamagama ukuchaza iingxoxo zangaphakathi zale nkampani, batyhilelwe leli phephandaba.
Kwaye ngokuqwalasela ukunganeliseki okunokwenzeka ukuba imodeli yexabiso eliphantsi inokuvusa phakathi kwabasebenzisi, kwinqaku elikhankanyiweyo sinokufunda esi sivakalisi silandelayo: " Ewe, iyakhawuleza kwaye inebhongo kwaye iya kufuna ukuthomalalisa. » Ngokwalo myalezo wangaphakathi, i-HBO kunye noHulu bakwazile " ukugcina iibrendi ezinamandla ngelixa unikezela ngenkonzo exhaswa yintengiso. Zonke iinkampani ezinkulu kwi Ukusasaza, ngaphandle kwe-Apple, baye okanye babhengeze inkonzo exhaswa yintengiso. ngesizathu esihle, abantu bafuna iinketho ezingabizi kakhulu. »
Ukwabelana ngeakhawunti isizathu sokwala imirhumo
Inqaku likwatsho ukuba kwiNetflix bakhona izicwangciso ukuqalisa ukwaphula phantsi ukwabelana ngephasiwedi phakathi kwesiseko sayo sababhalisi ngexesha elinye, ngokutsho kwabangaphakathi. Kanye kunye nokhuphiswano kunye neemeko ezifana nemfazwe yaseRashiya yangoku kunye ne-Ukraine, i-Netflix ibhekisela kwisenzo sokwabelana nge-akhawunti njengomnye wamatyala ale meko. Ngokutsho kwePew Centre ye-Intanethi kunye neTekhnoloji, malunga ne-2 kubantu abadala be-intanethi babelane ngeephasiwedi ze-akhawunti ye-VOD kunye nabahlobo okanye intsapho. Kwaye phakathi kweMillennials, inani liphezulu kakhulu: i-5% yabantu abadala be-intanethi abaneminyaka eyi-56-18 babelane ngeephasiwedi.
I-Netflix sele ibhengeze injongo yayo yokuphelisa lo mkhuba wokuhlawula iiakhawunti eziqhelekileyo kunye ne-premium phakathi kwabaninzi kunye nokuzisebenzisa kwimizi eyahlukeneyo. Ngapha koko, ngoJanuwari walo nyaka, yabonisa ukuba ifuna ukuvala ukwabelana ngeakhawunti, kwaye iNetflix yavavanya into entsha ethi, ngomyalezo ovelayo, ilumkisa abantu ababelana ngephasiwedi yakho nabangahlali nomnini-password ukuba kufuneka bazihlawulele ngokwabo amatyala. Kubonakala ukuba bacela abasebenzisi ukuba baqinisekise ukuba bangabanini okanye ilungu elinokufikelela ngokuthe ngqo kwi-password efanayo ngokubacela ukuba bafake ikhowudi yokuqinisekisa.
Le khowudi ithunyelwa ngeSMS okanye nge-imeyile, kodwa iqonga lihlala libonelela ngamathuba okuyiqinisekisa kamva okanye ngokulula ungawuhoyi umyalezo. Kuqikelelwa ukuba ukwabelana ngamaphasiwedi kubiza iinkonzo zokhuseleko Ukusasaza amawaka ezigidi zeerandi ngonyaka kwingeniso elahlekileyo.
Yabelana ngeeakhawunti ezininzi ezihlawulayo
Ngokutsho kwephephandaba iVarietyINetflix kungekudala iza kumisela uvavanyo kumazwe amathathu - eChile, eCosta Rica nasePeru - oluya kuvumela amalungu abelana ngeeakhawunti zawo nabantu abangaphandle kwekhaya labo ukuba enze njalo. "ngendlela elula nekhuselekileyo, kwaye uhlawula kancinci« , ngokutsho kweChengyi Long, umlawuli wemveliso entsha kwiNetflix. Ukhetho olutsha luya kuqhutywa kwiiveki ezizayo kuwo omathathu amazwe (kwaye anokwandiswa okanye anganwebeki ngaphaya kwezi marike). kuwo omathathu la mazwe (kwaye inako okanye ayinako ukwanda ngaphaya kwezi marike).
Ngomsebenzi othi "yongeza ilungu elongezelelweyo".Umgangatho weNetflix kunye namalungu esicwangciso sePrimiyamu aya kuba nakho ukongeza ii-akhawunti ezincedisayo ukuya kuthi ga kubantu ababini abangahlali nabo.ngamnye uneprofayile yakhe, iingcebiso zomntu, ukungena kunye negama lokugqitha, ngaphantsi kweendleko zesicwangciso esahlukileyo seNetflix. Iindleko ze-add-on yi-$ 2,99 kumntu ngamnye owongeziweyo, eyongeza kwinto osele uyihlawula ngenyanga kwiNetflix.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟