✔️ 2022-05-28 17:00:23 - Paris/France.
Kwi 1998, I-Intanethi ibingasafani nale ngoku. Kwakusekho iminyaka esixhenxe ukuya kwividiyo yokuqala ye-YouTube, uMark Zuckerberg wayeya kwisikolo samabanga aphakamileyo, kwaye ngenxa yokuba kwakungekho nanye, kwakungekho ne-eMule. Kwaye okwangoku, eHong Kong, umntu unokuba nesibindi sokubona ngakumbi kwaye ayile inkqubo ye Ukusasaza ukubukela iimuvi kwi-intanethi ukutshintshiselana ngentlawulo yenyanga. Ngaba oku kuthetha nto kuwe? Eli libali le-iTV, iNetflix ngaphambi kweNetflix.
Thembela eHong Kong
La Matshi 10 1998, I-Netflix ikhuphe iDVD yayo yokuqala, phantse ishumi leminyaka ngaphambi kokuba iguqukele kuyo Ukusasaza, kwaye xa iBlockbuster inobunewunewu bokukhululeka malunga nokufika kwayo. Kwiiveki ezimbini kamva, Ngomhla wama-23 kuMatshi ka-1998, i-iTV yaphehlelela inkonzo yayo yeVOD. kuphela eHong Kong ngexesha apho kwakubonakala ngathi yintsomi yesayensi. Kwaye ngokuyinxenye kwakuyinyaniso: izithembiso zakhe zawela kwiindlebe ezingevayo ngokukhawuleza.
I-iTV yayifuna ukuba yiyo yonke into, kwaye ngenxa yoko yanikela Iiyure ezingama-780 zefilimu, iiyure ezingama-95 zomculo kunye neeyure ezingama-150 zikanomathotholo (iliso, iipodcasts phambi kweepodcasts), ngaphezu kokuthenga kwi-intanethi. Ingxaki kukuba akunyanzelekanga ukuba bamise zonke iziseko zophuhliso, bafumane amalungelo kwaye benze itekhnoloji yotshintsho isebenze: kwafuneka uluntu lwaluyiqonda into eyayimalunga nayo. Iintengiso azizange zincede.
Ixabiso layo yonke le nto, i-188 yeedola zaseHong Kong, okanye nantoni na efanayo, malunga 20 euro ngelo xesha. Yonke into yayibonakala ilungile, kodwa nakweyona nto ibhetele, kuphela abantu abangama-90 ababhalisele inkonzo ngaphandle kwezigidi ezilindelekileyo ... Kwaye ukusebenza kwayo kwakungekho mzekelo ngokwenene. Singakhalaza ngaphezulu okanye ngaphantsi malunga nekhathalogu yosasazo lwethu, kodwa ubuncinane badlala iifilimu!
Ilayisha ilulwane...
I-Wall Street Journal yabika ngo-1999 ukuba ukufika "komabonwakude osebenzisanayo" (eSpain kwakusele kubizwa ngokuba yiTeletrébol, kodwa lelo elinye ibali) libe neengxaki eziqhubekayo. Omnye umsebenzisi uthe loo Mgqibelo phakathi kwesihlanu kunye nesithandathu waziphosa esofeni ukuze abukele 'uBatman noRobin'... kwaye kwakuyimfuneko imizuzu 45 apho imuvi yayilayishiwe kuba abasebenzisi abaninzi babekhethe imuvi efanayo ngexesha elinye kwaye iiseva azikwazi ukuphatha yonke into. Ubuncinci walahla ukubona "uBatman noRobin", kungekhona yonke into eya kuba mbi kweli bali.
Ngokungathi ezi mpazamo zazinganelanga, I-iTV ibingenangeniso kwaye iireyithi zinyusiwe, kodwa kuya kufuneka zinyuse ngakumbi ukuze zibe nonyibiliko. Kwaye konke oku kumbindi wesiphithiphithi samalungelo: ii-majors zaseMelika zazingenalo ukuzithemba (ngokufanelekileyo) kwi-piracy yaseHong Kong. Ekugqibeleni, njengoko yavela, yahamba: ngo-2002 wemka ngeyona ndlela ingathandekiyo. UHerbert Lau, ongomnye wabalawuli bayo, uthe: “Izakuba ziindaba ezimnandi ezi kuba i-iTV ibiphulukene nemali. » Yhuu. Ngelo xesha, ngamawaka ambalwa abantu abagcine inkonzo ekhaya, betshintshela kwinkonzo entsha yenkampani, ngoku iBroadband, eyayisele inamakhulu amawaka abasebenzisi.
Ngoku ibroadband izise iindaba, ulonwabo, iVOD, iividiyo zomculo, ukuthenga kunye nokubhankisha kwiTV yakho. Ngeli xesha ewe, yasebenza, yonke into yaba yimpumelelo yaye ukuza kuthi ga namhlanje, bangaphezu kwesigidi abantu abayibukela yonke imihla. I-iTV inokuba yi-flop enkulu abachithe imali kuyo ngaphezulu kwe-1,5 yeebhiliyoni zeerandi, kodwa babengoovulindlela kuphela. Kuthekani ukuba ngoku sineNetflix, Disney +, HBO Max kunye nezinye iinkonzo Ukusasaza, ngokuyinxenye kungenxa yemigudu yaba vulindlela beaudiovisual.
Kwelinye icala, ukuba uyazibuza, "uBatman noRobin" iyafumaneka kwiHBO Max. Kwaye hayi, akazuzama ukukunqanda ungamboni Umahluko wexesha lemizuzu engama-45.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍