😍 IZIPHONONONGA Iindaba – Paris/France.
yabelana kweli nqaku
• Isitokhwe seNetflix siwela ngaphezulu kwe-70% emva kweengxelo ezimbini eziphoxayo zengeniso
• Ixabiso eliphantsi ngentengiso inokutsala abasebenzisi abatsha
• Ukwenza imali ngabasebenzisi abangahlawuliyo ikwayenye indlela
Kwiminyaka, umbuzo kwimarike yemasheya wawungekho ukuba iNetflix iya kukhula, kodwa kuphela ngayiphi ipesenti. Ngenxa yoko, ixabiso lesitokhwe somboneleli Ukusasaza I-American iye yakwazi ukurekhoda ukunyuka kweenkwenkwezi kwiminyaka embalwa: Ekuqaleni kwe-2012, isabelo se-Netflix sixabisa i-15 yeedola zase-US, kwirekhodi eliphezulu ngoNovemba 17, 2021 yayiyi-700,99 yeedola zase-US. Kodwa into eyalandelayo yaba kukuntlitheka okukhawulezileyo emva kweengxelo ezimbini ezidanisa kakhulu zekota.
I-Netflix: ukukhula okunokwenzeka kuphelile?
Abatyali-mali bathontelana ukuya kumanani ekota yeNetflix. Ingxelo epapashwe ngoJanuwari yinkonzo enkulu ye Ukusasaza ehlabathini lalisele liphembelela uloyiko lokuhla kolwando. Abaninizabelo beNetflix babenexhala ngakumbi malunga nokukhula koxinzelelo oluvela kwiNkulumbuso yeAmazon, iDisney + kunye neApple TV +.
Emva koko uloyiko olubi kakhulu lwazaliseka kwiveki ephelileyo: inani lababhalisi beNetflix bawa okokuqala ukususela ngo-2011 - eli xabiso lehla ngo-200 000. Nangona abathengi be-700 bentlawulo eRashiya kuphela belahlekile emva kokuhlaselwa kwe-Ukraine, ukunyuka okunokwenzeka kwabathengi be-000. basilele ngokwaneleyo kulindelo lwababhalisi abatsha abazizigidi ezi-500. Umbono ubuncinci wawusoyikisa: kwikota elandelayo, iNetflix ilindele ilahleko yezigidi ezi-000 zababhalisi abahlawulayo, ekupheleni kwekota inani labathengi laliyi-2,5 yezigidi.
Ukuhla okumangalisayo kwisitokhwe seNetflix
Irisithi yokunqongophala kokukhula yafika ngokukhawuleza: ngosuku olulodwa lokurhweba, izabelo zeNetflix zalahlekelwa ngaphezu kwe-30% yexabiso labo, kwaye umphathi we-billionaire American hedge fund uBill Ackmann wathengisa imali yakhe ye-400 yezigidi ze-Netflix. Nditsho nelinye inyathelo eliqhelekileyo lokuchasa ubuchwephesha ukuza kuthi ga ngoku aliphumelelanga ukwenzeka kule veki. Nge-188,54 yeedola (ukususela nge-27 ka-Epreli 2022), izabelo zeNetflix ke zingaphezulu kwe-73% ngaphantsi kwerekhodi ukusuka kwinyanga nje ezintandathu ezidlulileyo. Ngokuchasene nale meko, abathengisi abaninzi bayazibuza ukuba iNetflix inokuphelisa njani uluvo olubi kakhulu kwaye idale utshintsho. Izicwangciso ezimbini ezichazwe nguMotley Fool zinokuba luncedo kumgca wenkonzo. Ukusasaza kunye nokunceda i-CEO yeNetflix uReed Hastings aphinde afumane ikhredithi elahlekileyo.
IQhinga I: Nciphisa ireyithi yokurhuma ngentengiso
Ukuphendula amanani aphantsi, abaphathi beNetflix bavakalise izicwangciso zomnikezeli wokusasaza Ukusasaza idlala ngenguqulelo entsha yentengiso. Le nguqulo, ecwangciselwe ukungena kwi-intanethi kunyaka omnye ukuya kwemibini, iya kuba nexabiso eliphantsi kunomlinganiselo oqhelekileyo, kwaye ukuhla kwengeniso yokubhaliselwa kuya kulungiswa yingeniso yentengiso, njengoko kuchazwe yi "Moviepilot". Ithemba elihambelanayo lilele kwinani elandayo labasebenzisi ngenxa yesithintelo esisezantsi sokungena. Nangona kunjalo, njengoko iMotley Fool isitsho, kuyathandabuzeka ukuba ingaba iintengiso ziyakwazi ukuhlawula ngokupheleleyo okanye ziphinde zihlawule umrhumo ophantsi womrhumo. Inani eliphambili elibalulekileyo lokuphendula lo mbuzo ngumyinge wexesha lokusetyenziswa kwe-ad-supported subscriptions.
Enye ingozi kukutya kwabantu abaninzi: abathengi abaninzi ababehlawula ngokupheleleyo ngaphambili banokukhetha inguqulelo yentengiso enexabiso eliphantsi. Kukho konke okunokwenzeka, oku kuya kwandisa inani labasebenzisi - kodwa ke kuyathandabuzeka ukuba oku kuya kuba nefuthe elihle ekwenzeni imali, ukuthengisa kunye nenzuzo. Isishwankathelo, ukuqaliswa kwezinga lentengiso eshibhile ngokuqinisekileyo libonisa amathuba, kodwa iingozi ezinokuthi zinganakwa ngabaphathi beNetflix kwaye kufuneka - ukuba kunokwenzeka - kuncitshiswe.
Isicwangciso-qhinga II: Nqanda ukwabelana ngeakhawunti
Ukongeza kwixabiso eliphantsi elixhaswa yi-ad, iNetflix inokusebenzisa umlinganiselo wesibini ukubangela ukwanda kwamanani abasebenzisi: ngokuthintela okanye nokuthintela ukwabelana ngeakhawunti. Ngapha koko, ngokwengxelo yeNetflix, umyinge wabasebenzisi be-password malunga ne-100 yezigidi zabantu. Ukuza kuthi ga ngoku, iNetflix ibisoloko inesisa kakhulu kwaba bakhweli basimahla, ukunyaniseka kwabathengi abanamandla kunye nokuthandwa bekubaluleke kakhulu kwiqela laseMelika ngaphambili. Ukongeza, isigebenga Ukusasaza uphuhlile ngaphandle kokuxhaphaza obu buchule bukhulu bendalo.
Nangona kunjalo, ngenxa yeenyanga ezidanisayo zakutshanje, oku kunokutshintsha. Kuyabonakala ukuba, iNetflix ithathela ingqalelo izisombululo ezahlukeneyo zokwenza imali kwezi ndawo zogcino lwe-phantom. Enye inketho kukuhlawula iimali ezongezelelweyo ezinokuthi zenziwe ukuba i-akhawunti isetyenziswe amaxesha amaninzi. Ngelixa oku kungayi kuguqulela ekunyukeni kwabasebenzisi, kuya konyusa umndilili wengeniso ngeakhawunti. Enye indlela, iqhinga elingqongqo kakhulu liya kuba kukuthintela ukwabelana ngeakhawunti ngokwenza ukusetyenziswa okuninzi okungekho mthethweni. Ingxaki apha: Akukacaci ukuba ngaba abasebenzisi bangaphambili babhalisela ubhaliso lweNetflix ngokwabo. Ngokuchasene noko, kukho umngcipheko wokuba abasebenzisi abahlawule ukuza kuthi ga ngoku baya kuhlukaniswa; Eyona nto iphambili kukuba iNetflix inokuba sisilahleko esikhulu ekusetyenzisweni ngokungekho mthethweni kokuninzi.
Ngenxa yoko, eli qhinga lesibini alinanzuzo kuphela, kodwa linokuthi, kwimeko embi kakhulu, lenze ingxaki yeNetflix ibe mbi ngakumbi. Inye kuphela imbono enokuthi ithathelwe ingqalelo ngokuqinisekileyo: "Gcina" inokuba neziphumo ezibulalayo kwiNetflix ukuba umnikezeli Ukusasaza ufuna ukuqhubeka nokubonwa njengebali lokukhula.
iofisi yokuhlela finanzen.net
Khetha iimveliso ezixhaphakileyo kwiNetflix Inc. Ngokunkqonkqoza, abatyali-mali abaqikelelwayo banokuthatha inxaxheba ngokungafaniyo kwiintshukumo zamaxabiso. Khetha ngokulula i-lever oyifunayo kwaye siza kukubonisa iimveliso ezifanelekileyo kwiNetflix Inc.
Umyinge kufuneka ube phakathi kwe-2 kunye ne-20
Akukho datha
Iindaba ezingakumbi kwiNetflix Inc.
Imithombo yomfanekiso: XanderSt / Shutterstock.com, Netflix
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕