😍 2022-11-12 16:00:57 - Paris/France.
I-Blockbuster. I-Randall Park njengeTimmy kwi-Blockbuster Isiqendu se-105. Ngenkxaso yeNetflix © 2022
Nangona ngoku iphinda izihlengahlengise emva kwexesha lentlekele kunye nokuncipha kwababhalisi kunye nokhuphiswano olutya ngakumbi nangakumbi, iNetflix isephezulu kwiphiramidi. Ukusasaza, ukubuyisela kule qhuma ukomeleza indawo yayo kwimarike. Kakade ke, bekungasoloko kunjalo. Kwiminyaka embalwa edlulileyo, Netflix yayikwishishini lokurenta ngevidiyo ngexesha enye inkampani yayilawula negama elidumileyo kwihlabathi: Blockbuster.
Ukusukela ngoko, imakethi iguqulwe ngokupheleleyo kwaye ividiyo ingenile kwixesha le Ukusasaza. Ngelixa iNetflix ikwazile ukuziqhelanisa namaxesha amatsha ukuguqula ishishini, iBlockbuster yaphelelwa lixesha kwaye yaphela ngokuvala amajelo ayo yonke indawo. Kwiminyaka kamva, ezi zimbini zikhona (oko kukuthi) enkosi kuthotho olutsha lweNetflix, enesihloko blockbusterisikhonkwane i-comedy efihla izinto ezimbi ezimbini ezinkulu: leyo yokuba nochungechunge olugxekayo Ukusasaza en Netflix nokuba le yinkampani eyathi yatshona isigebenga sikaTed Sarandos.
blockbuster Yaqala ngoNovemba 3 kunye neziqendu ezili-10 zesizini yokuqala. Iyilwe nguVanessa Ramos, umbhali wesikrini we EBrooklyn alithoba anesithoba yes shop, olu ngcelele luyinto ehlekisayo yasemsebenzini ekuthiwa yintlanganisela yezo zihloko zibini zikhankanywe ngasentla, apho kuboleka phantse zonke izinto zayo ezahlukileyo kunye nokuguquguquka kwabalinganiswa. Ezinyathelweni zomseki KwiBhodi yes IPaki kunye noLonwabo, blockbuster ixela ubomi bemihla ngemihla beqela labasebenzi beBlockbuster yokugqibela evuliweyo, omphathi wayo uzimisele ukugcina isiko lamathala eencwadi eevidiyo ebusweni benkqubela phambili engenakuphikiswa. Ukusasaza.
Olu luhlu lulawulwa nguRandall Park (Igqwirha eliScarlet kunye noMbono) njengoTimmy Yoon, umphuphi we-analog obambelele kwixesha elidlulileyo oye wanikela ubomi bakhe ekuthandeni kwakhe ifilimu. U-Timmy uqhuba iBlockbuster asebenze kuyo bonke ubomi bakhe, i-holdover kwiintsuku ezidlulileyo. Xa abaphathi bemazisa ukuba kuphela kwevenkile yevidiyo ehlala ivuliwe eUnited States, uTimmy uzimisele ukuyigcina ngoncedo lwabasebenzi bakhe, kubandakanya uEliza (Melissa Fumero), uthando lobomi bakhe. , kwangaxeshanye njengoko eceba ukuvuma iimvakalelo zakhe. Iprojekthi yakhe kukuba khumbuza uluntu ngoqhagamshelwano lwabantu kwiilayibrari zevidiyo, eziye zalahleka ngokupheleleyo kwixesha ledijithali.
Qhubeka ufunda ibali
Ukusukela kwisiqendu sokulinga, blockbuster wenza kucace ukuma kwakhe okuchubekileyo kodwa ongqongqo kwi Ukusasaza, ephawula ukuba ngenxa yokutshintshwa kweshishini kwidijithali, umtsalane wokuxoxa nomntu ongaziwayo malunga nefilimu kwenye yale tempile ye-cinephilia ilahlekelwe ngonaphakade (uKevin Smith kunye noQuentin Tarantino baya kuvuma) . Kwesi sahluko sokuqala, masijongane nayo, ayiyena unobumba ophambili, blockbuster Ugrumba kwezi conglomerates, nangona engakhankanyi iNetflix, kodwa enye yeembangi zayo ezinkulu, iAmazon. Oku, ewe, omnye wabalinganiswa uvakalisa isivakalisi "Fuck algorithm"isalathiso esicacileyo kwiqonga elifanayo elaphela likhaya lakhengelixa enye inika isizathu kwiiklabhu zevidiyo kuba umntu unokufumana iiklasiki ezingekhoyo Ukusasaza (ingxaki esikhe sadibana nayo sonke).
Kuyothusa kakhulu ukungena kwiNetflix kwaye ufumane ilogo yeBlockbuster, ekutyikityeni kombala wayo otyheli noblowu. Kwaye kungekuphela ngenxa yokuba uchungechunge luchasene noko iNetflix ngokwayo imele, kodwa ngenxa yembali ababelana ngayo. I-Blockbuster yasekwa ngo-1985 nguDavid Cook kwaye yonwabela ixesha elikhulu lobungangamsha ngeminyaka yoo-1990, ilawula uninzi lwentengiso yevenkile yevidiyo, enamaziko angaphezu kwe-9 kwihlabathi liphela. Netflix yazalwa emva kwexesha elingephi, ngo-1997, kwaye kwabo bangayaziyo, yayinikezelwe ekuboneleleni ngenkonzo yeDVD yokurenta ngeposi eUnited States..
I-Blockbuster. (L ukuya ku-R) u-Olga Merediz njengoConnie, uMadeleine Arthur njengoHana kwisiqephu se-103 seBlockbuster. UCredit Eric Milner/Netflix © 2022
Ekuqaleni kwenkulungwane kunye nokunyuka kwevidiyo kwimfuno kunye nomabonwakude wentambo, iBlockbuster yawa kwaye yatshona. Ngelixa iNetflix ekrelekrele kakhulu yabona ithuba elifanelekileyo lokutshintsha indlela kwaye yaya kwidijithali, yenza iqonga levidiyo elikwi-intanethi elakhula kwaye lakhula, liphawula ngaphambi nasemva kwexesha elidlulileyo, malunga neshumi leminyaka, xa yaqala ukuvelisa umxholo wayo wokuqala (Indlu yamakhadi, iOrange ngumnyama omtsha), kunye naye imodeli yaba yimfashini ukuxhalaba (kushiya amaxesha onyaka apheleleyo kanye). Kodwa eyona nto ingaqhelekanga yile: I-Blockbuster yayinethuba lokufumana Netflix ngezigidi ezingama-50 zeedola ngonyaka ka-2000, kodwa wagqiba ekubeni aphume kwisivumelwano, atywine isigwebo sakhe sokufa..
Ukusukela ngoko, iNetflix iqhubekile nokukhula kwaye yanda kwihlabathi liphela, iziseka njengeyona nto iphambili yokukhetha Ukusasaza kwiindawo ezininzi. Nangona iDisney +, iVidiyo yeNkulumbuso yeAmazon, iHulu okanye iHBO Max igqibe kwelokuba ithathe intwana entle yekhekhe, iNetflix yalwa izinyo kunye nezikhonkwane ukugcina ubunkokeli bayo ihlabathi apho ingcamango yokurenta ngokwasemzimbeni iye yahlala iyingcamango yeMartian ngokupheleleyo kwizizukulwana ezitsha. Yiyo loo nto imangalisa kakhulu ukubona into enje blockbuster phakathi komnikelo wakhe, i-punch yokugqibela kwinkampani ephikisanayo eyala kwaye yaphela ngokuluma uthuli. ubulungisa bobubongo.
Netflix ngokwayo, kunjalo, akaphoswa isigqebelo. Oku kuqinisekiswa nguVanessa Ramos kudliwano-ndlebe lwakutsha nje Intatheli yaseHollywoodapho atyhila ukuba abaphathi beRed Giant bathanda ukuzihlekisa ngothotho. “Ngokuqinisekileyo [que reconocen la ironía]”utsho umenzi wothotho. “Ndandivuya kakhulu ukuba nabo kwicala lethu. Bekuya kuba ngummangaliso ukuba bebengamazi. Kukho iimbekiselo ezimbalwa kumxholo kulo lonke uthotho. Kwi-pilot, umthengi, odlalwa nguCarl Tart, ukhangele imuvi kuba i-algorithm igcina incoma i-Great British Bake Off ', kwaye intombi yakhe imlahlela umbhaki eManchester. Licala elibi. Basivumela ukuba sijule i-darts kwi-algorithm kwaye samangaliswa ukuba mangaphi amaxesha esikwazile ukuyenza".
Kodwa, ngaphaya kwe-anecdotal, ngaba kufanelekile blockbuster ikufanele oko? Imvakalelo jikelele akukho. Njengoko benditshilo, isiqendu sayo sokuqala ayisosiqalo esihle. Unokufumana yonke imixholo ye amahlaya asemsebenzinikunye nee-archetypes zomlinganiswa ekungekho namnye kubo onokuphoswa (umphathi obhityileyo kodwa onesimilo esihle, intloko yomoya, ixhegwazana elidala…), kubandakanya nobukho bukaMelissa Fumero odlala umlinganiswa ofanayo awayekuwo. EBrooklyn alithoba anesithoba. Uburharha besi sahluko sokuqala nako akuyeki ukugoba kwaye isiseko, nangona siyinxalenye yombono ogqwesileyo, asiphumi kweli vumba le-deja vu elingazisi nto intsha.
Nangona kunjalo, ndimele nditsho ukuba emva kokuphumelela uvavanyo lwe-litmus ngulo mqhubi, uchungechunge sele luqala kwisiqendu sesibini ukubonisa iimpawu zokuba kwindlela efanelekileyo. Kufuneka kukhunjulwe ukuba akukho nalinye lamahlaya akhankanywe kweli nqaku aqale ngesitayile, enyanisweni amanye awo anamaxesha onyaka okuqala abalandeli bacebisa ukuba babukele ngomonde, kwaye batsibe ukuya kwizinto ezilungileyo kuqala. . Kuba Ndicinga ukuba kufuneka isondele blockbuster ngale meko yengqondo. Nawuphi na umthandi we-sitcom uyazi ukubanika ixesha lokuzinza kwaye bafumane amandla abo.
I-Blockbuster. (L ukuya ku-R) uRandall Park njengoTimmy, uTyler Alvarez njengoCarlos, uKamia Fairburn njengoKayla, uMelissa Fumero njengoEliza, uMadeleine Arthur njengoHana kwisiqephu se-107 seBlockbuster. Ityala likaRicardo Hubbs/Netflix © 2022
Ewe, kuyinyani ukuba xa kuthelekiswa nezona mbekiselo zibalaseleyo zohlobo, kwaye kutsha nje noko kugqibele ngokuba yeyona nto ibalaseleyo (kwaye ingaxabisekanga) shop, blockbuster ilahlekile. Kananjalo akuncedi ukuba kwezi ntsuku, kunye nobutyebi obungapheliyo bomxholo oza kuthi phantse yonke imihla Ukusasaza, ababukeli basenokuphelelwa ngumonde maxa wambi ukuze kutyhilwe ilitye elinqabileyo elinokubakho. Ngokuqinisekileyo blockbuster oku akuyi kuba njalo, kwirekhodi, kodwa abalinganiswa bakhe bakhawuleza badityaniswe nabalinganiswa bakhe-kunye neqonga elingathathi ixesha elide ukuhambelana ngokumangalisayo apho uTyler Alvarez, uJB Smoove kunye no-Olga Merediz omkhulu begqamile-, iingxoxo ziyaphucuka njengoko ixesha lihamba kwiicinephiles, kuyakhuthaza ukuva inani leembekiselo ezigcwalisa isiqendu ngasinye.
Ukwazi iNetflix kunye nokujongana nokwamkelwa okungalunganga kubagxeki kunye noluntu, blockbuster imingcipheko yokujoyina iklabhu esele ixinene yothotho olurhoxisiweyo emva kothotho nje olunye. Kwaye oko kuya kuba lihlazo, ngokwenene, kuba ngokombono wam, unamandla, une-cast ebalaseleyo, kwaye ulungile ngokuqhawula kunye nokuxhoma, ngakumbi ukuba ukhumbula oodadewabo abakhulu, EBrooklyn alithoba anesithoba yes shop. Ewe blockbuster uphela enikezela kwi-algorithm ayigxeka kakhulu, uya kuphelela njengenkumbulo etyhafileyo yelo xesha xa iNetflix yenza umngxuma ongathandekiyo kwikhathalogu yotshaba lwayo olukhulu, inqaku lokugqibela lokuba akukho kamva lamathala eencwadi evidiyo, nkqu. kwifom yeserial.
Amanye amabali onokuba nomdla kuwo:
SOURCE: Uphonononga Iindaba
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