✔️ 2022-06-14 06:20:55 - Paris/France.
Inkampani yemithombo yeendaba kaBillionaire Mukesh Ambani iphumelele amalungelo osasazo lwedijithali kwi-Indian Premier League, izikhulu zeWalt Disney Co. zeSony Group Corp., ngokutsho komntu oqhelene nalo mbandela.
Amalungelo e-intanethi okhuphiswano lonyaka lweqakamba oludumileyo anikezelwe kwiViacom18 Media Pvt., intsebenziswano phakathi kweParamount Global kunye neReliance Industries Ltd. ukusuka kwa-Ambani, umntu uthe, ecela ukuba angachazwa kuba ulwazi alukho esidlangalaleni. Ibhodi elawula iqakamba e-India, umbutho olawulayo wezemidlalo walapha ekhaya owaphehlelela ifandesi ngomhla weshumi elinesibini kweyeSilimela, usezakubhengeza ngokusesikweni abaphumeleleyo.
I-Financial Times ibike ukuba i-Viacom18 ithenge amalungelo malunga ne-2,6 yeebhiliyoni zeedola, ngelixa i-New York Times yabika ukuba isivumelwano sasixabisa i-3 yeebhiliyoni zeedola. I-Disney, nangona kunjalo, ifake ephaketheni ilungelo lokubonisa umdlalo kwi-3 yeebhiliyoni zeedola, utshilo u-FT.
Isivumelwano sedijithali seminyaka emihlanu luloyiso olubalulekileyo kwi-conglomerate ka-Ambani, eneenjongo zokujoyina iklabhu yeendaba zehlabathi kunye nezigebenga zolonwabo. Ukusasaza kwi-intanethi. Ichazwa njengeSuper Bowl yeqakamba, i-IPL sesinye sezona ziganeko zemidlalo zikhula ngokukhawuleza kwihlabathi elinesimo senkolo eMzantsi Asia naphakathi kwe-diaspora yelizwekazi. Ukutsala ababukeli abangaphezu kwezigidi ezingama-600, ikwagqalwa njengeyona ndlela ikhawulezayo yokutsala umdla kunye nokukhulisa ababukeli kulo naliphi na iqonga eIndiya, eyona marike inkulu yehlabathi yabathengi enabantu abamalunga ne-1,4 yeebhiliyoni.
Abameli beReliance kunye neDisney abazange baphendule ngokukhawuleza kwizicelo zokuphawula. Izabelo zeDisney zawa nge-3,7% ngoMvulo phakathi kweemarike ezibanzi zokuthengisa, ezizisa ilahleko yalo nyaka kwi-38%.
Ukubambelela ixesha elide
"I-IPL yenye yezona zinto ziphezulu zokuguqula iipropati kwimarike ye-OTT eshushu, apho i-wallet saturation kunye nokuhlukana ngokukhawuleza kuba yimingeni engenakunqandwa," kusho u-Utkarsh Sinha, umlawuli olawulayo we-Bexley Advisors, i-boutique investment firm egxile kwi-teknoloji. kunye nemidiya. "Oku kunika ukubambelela kwexesha elide, okuphinda kube nzima ukufezekiswa kuba abasebenzisi babonisa ukunyaniseka okungahambelaniyo kumaqonga kwaye bafudukela apho umxholo ukhoyo. »
Iikhontrakthi ezine ukusuka ngo-2023 zathathwa, zigubungela ngokubanzi amalungelo kamabonwakude kunye nedijithali, kunye nokhetho lwemidlalo ephambili, kwilizwekazi laseIndiya naphesheya. I-BCCI ithengisa i-IPL kusasazo kunye namalungelo okusasaza ngokwahlukeneyo okokuqala.
Nangona i-Amazon.com Inc. irhoxile ngomzuzu wokugqibela, ifandesi yabona ukhuphiswano oluqatha, kunye neebhidi ezipheleleyo ezidlula i-450 yezigidigidi zeerandi (i-5,8 yeebhiliyoni zeedola) ekupheleni kosuku lokuqala, idlula ixabiso lomgangatho we-328 yeebhiliyoni zeerandi ezibekwe yi-BCCI, Ingxelo yeBloomberg News. Oku kuphantse kwaphinda kathathu imali efunyenwe ngexesha lefandesi yangaphambili ngo-2017.
Phambi kokuba iAmazon ilushiye ugqatso, abantu abaqhelene nophuhliso bebelindele ukuba ifandesi itsalele ngaphezulu kwe-400 yeebhiliyoni zeerandi iyonke, kwaye omnye umhlalutyi wade waxela kwangaphambili malunga ne-600 yeebhiliyoni zeerandi.
Iqakamba, umdlalo wasehlotyeni wesiNgesi, unemikhosi yabalandeli kulo lonke ilizwe laseBritane, ngakumbi ilizwekazi laseIndiya. Ngasemva kuphela kwe-English Premier League kunye ne-National Football League ekudumeni kwehlabathi, i-IPL iya ibonwa njengento ebalulekileyo kuyo nayiphi na inkampani yemidiya efuna ukutsala umthengi wase-India oya kwi-intanethi ukuya kuthenga kwaye onwabe.
I-IPL yayixabisa i-458 yeebhiliyoni zeerandi (i-5,9 yeebhiliyoni zeedola) ngo-2020 nguDuff & Phelps, ngoku owaziwa ngokuba nguKroll. Ngoku inokuba ngama-25% aphezulu, utshilo uSantosh N, iqabane elilawulayo kwi-D kunye ne-P India yeeNkonzo zeeNgcebiso, uncede ngokuyinxalenye ngokubandakanywa kwamaqela amabini amatsha athathe inani lemidlalo ukuya kuma-74 kwisizini esanda kuphela. Iligi ngoku inamaqela alishumi.
Yaziswa ngo-2008, i-IPL yifomathi emfutshane kwaye iyonwabisa ngakumbi. Idla ngokubanjwa ngoEpreli nangoMeyi, umdlalo ngamnye uhlala malunga neeyure ezine, xa kuthelekiswa nenguqulelo yosuku olunye kunye neqakamba yoVavanyo yeentsuku ezintlanu eyaziwa ngamakhefu eti. Amabala emidlalo abamba umdlalo we-IPL abonisa izinto ezithengiswayo kunye nomoya wecarnival, rhoqo nabadlali be-Bollywood abachwayitayo besuka kwiibhokisi zeVIP.
Ukuncwina
Nangona iDisney iphulukene namalungelo elifa ngokufunyanwa kwayo ngo-2019 kwe21st Century Fox Inc., ii-asethi zolonwabo zehlabathi, abanye abaninizabelo banokuphefumla. Ababhalisi beDisney + Hotstar bahlawula umndilili weesenti ezingama-76 nje ngenyanga ngenkonzo. Ezi ziingeniso zonyaka ezingaphantsi kwe-500 yezigidi zeerandi, okwenza kube nzima ukuthethelela imirhumo yamalungelo onyaka.
U-Ben Swinburne, umhlalutyi kuMorgan Stanley, wabhala ngoMeyi 12 inqaku lophando ukuba "inzuzo yenzuzo ngaphandle kweIndiya incinci" kwaye ayiyi kuba nempembelelo enkulu kwimivuzo ukuba i-Disney ayizukuphumelela i-CONTRACT. IGosa eliLawulayo eliyiNtloko uBob Chapek uxelele abatyali-mali ngoFebruwari ukuba ngelixa iqakamba iyinxalenye ebalulekileyo yonikezelo lwemveliso, umxholo omtsha wasekhaya owaphuhliswa yinkampani eIndiya uza kuthoba ifuthe.
“Ayifani nokuba siza kubona eli shishini lisiba ngumphunga ukuba asilifumani,” utshilo uChapek.
Nangona kunjalo, ilahleko inobunzima kwiBurbank, iCalif.-esekelwe kwiinjongo ezinqwenelekayo zenkampani yokufumana ababhalisi bezigidi ezingama-260 kwihlabathi liphela ngo-2024. Netflix I-Inc. ilahlekelwe ngababhalisi kwikota yokugqibela, i-Disney + yongeze i-7,9 yezigidi zabathengi. Ngaphezu kwesiqingatha sabo sivela kwiDisney + Hotstar, enikezelwa eIndiya nakwamanye amazwe aseMzantsi-mpuma Asia. Ishumi lemidlalo eyongezelelweyo ye-IPL kwikota yokugqibela ibe negalelo ekonyukeni kwengeniso yentengiso ye-Disney yamazwe ngamazwe.
KuReliance, umniki-maxabiso wokuqala kwimbali ye-IPL yeminyaka eli-15, amalungelo okuba Ukusasaza Iqakamba ikwajolise ekuphembeleleni amabhongo e-e-commerce kunye nokuthengisa kwinkampani yetekhnoloji iJio Platforms Ltd.
Ukuthembela "kungene kunye neepokotho ezinzulu kunye nobomi obude beshelufu ukukhupha ipropathi ye-IPL," watsho uSinha weBexley Advisors. “Njengoko ipotifoliyo yemithombo yeendaba iqhubeka isahlulahlulwe yangamacandelo amancinci kwimarike exineneyo, iReliance inokufikelela kuyo ngeqhinga 'lokumanyanisa kunye nokulawula'. Uloyiso lwe-IPL linyathelo lobuchule kweli cala.
SOURCE: Uphonononga Iindaba
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