✔️ 2022-04-09 11:08:00 - Paris/France.
I-TikTok isendleleni yokugqithisa isikali sentengiso yehlabathi jikelele ye-Twitter kunye ne-Snapchat ezidityanisiweyo kulo nyaka, kunye nokutshatisa iYouTube enamandla kwisithuba seminyaka emibini, njengoko ulutsha oluhamba phambili ngefashoni kunye nabantu abadala abancinci bethatha i-app elona qonga lishushu leendaba loluntu okwangoku - . kwaye uFacebook unexhala.
Iqonga lokwabelana ngevidiyo laseTshayina kulindeleke ukuba lifumane iYouTube ngo-2024, njengoko bobabini kulindeleke ukuba benze i-23,6bn yeebhiliyoni zeedola (£18,2bn) kwingeniso yentengiso, ngaphandle kokusungulwa kweTikTok kwiminyaka eli-12 emva kokuba imbangi yayo inguGoogle. .
Uncediswa ngamaxesha apholileyo angazange abonwe ngaphambili ekuphakameni kobhubhane-umsebenzi wase-Idaho uNathan Apodaca, otyibilikayo ngamaphupha, wabeka icwecwe likaFleetwood Mac's Rumors emva kwe-10 ephezulu ngaphezulu kwamashumi amane eminyaka emva kokukhululwa kwayo-Ukukhula kweemeteoric kweTikTok kuyasiphikisa isigqi semetronomic yegama layo. .
Kunyaka ophelileyo igqithise intengiso yehlabathi jikelele ye-Snapchat, ngaphambili i-hangout yedijithali yokuzikhethela kwabaselula kunye ne-11,6-somethings, kwaye ekupheleni kwalo nyaka iya kuba igqithise i-Twitter. Kulo nyaka, kulindeleke ukuba kuphindwe kathathu ingeniso yentengiso yehlabathi ukuya kwi-10,44 yeebhiliyoni zeedola, ngaphezulu kwe-XNUMX yeebhiliyoni zeedola ze-Snapchat kunye ne-Twitter zidityanisiwe.
"Isiseko sabasebenzisi beTikTok siqhume kule minyaka mibini idlulileyo, kwaye ixesha abasebenzisi abalichitha kwi-app liyamangalisa," utshilo uDebra Aho Williamson, umhlalutyi oyintloko kwi-Insider Intelligence, equlunqa uqikelelo lwenkcitho yentengiso. “Ihambe ngaphaya kweengcambu zayo njengenkqubo yokuvumelanisa imilebe kunye nokudanisa. Iseta iintsingiselo kwaye ikhuthaza unxibelelwano olunzulu nabadali abagcina abasebenzisi bebandakanyeka, ividiyo emva kwevidiyo. »
I-TikTok yafumana umsebenzisi wayo webhiliyoni ngo-2021, iminyaka emine emva kokusungulwa kwayo kwihlabathi, isiqingatha sexesha yathatha uFacebook, YouTube okanye Instagram, kwaye iminyaka emithathu ngokukhawuleza kunoWhatsApp. Kwangoko kule veki, abahlalutyi bedatha.ai bahlaziye uqikelelo lokuba iTikTok iza kufikelela kwi-1,5 yezigidigidi zabasebenzisi abasebenza rhoqo ngenyanga kulo nyaka, emva kokuba uhlalutyo lwayo lufumanise ukuba igqithile kwisigidi sezigidi ezili-100. abasebenzisi kwiinyanga ezintathu zokuqala.
Inkampani iphumelele idabi "lendawo emnandi" yabasebenzisi bemithombo yeendaba zentlalo, abo bakwiminyaka eyi-18 ukuya kwengama-25 ubudala apho i-Facebook ibona ukwehla kwayo okukhulu, kunye nenkampani yabazali iMeta izama ukunqanda ukuphuma kwabo ngokubahenda ukuba baye. Instagram stablemate.
I-TikTok iya isiba ngakumbi nangakumbi. Nangona iqonga lifanele ukuba lelabantu abaneminyaka eli-13 nangaphezulu, malunga ne-16% yabantwana abathathu kunye nabaneminyaka emine ubudala bajonga umxholo weTikTok, ngokophando olugunyaziswe ngumlawuli weendaba we-Ofcom. Eli nani linyuke laya kutsho kuma-29% kubo bonke abantwana abakwiqela leminyaka emihlanu ukuya kwesixhenxe.
Kunyaka ophelileyo, umsebenzisi oqhelekileyo weTikTok uchithe umndilili weeyure ezili-19,6 ngenyanga kwi-app, ngokutsho kwedatha.ai, elingana noFacebook, inkokeli yehlabathi ngexesha elichithwe kumajelo asekuhlaleni. KwiTikTok, oku kubonisa ukonyuka okuphindwe kahlanu kwiminyaka nje emine, xa kuthelekiswa neeyure eziyi-4,2 ngo-2018.
“I-Facebook ibisoloko ilolona khuphiswano lukhulu kwesi sithuba kubasebenzisi abagqwesileyo,” utshilo uSam O'Brien, igosa eliyintloko lentengiso kwinkampani yokuthengisa i-Affise. Kodwa kubonakala ngathi akanako ukukholisa abasebenzisi abathembekileyo beTikTok ukuba babuyele kwiqonga lakhe. I-TikTok ifumene indlela yayo yokunika iqonga umgangatho wokulutha.
I-Meta kaMark Zuckerberg isalawula imarike - i-Facebook inabasebenzisi abazizigidigidi ezi-2,9 ngenyanga kwaye i-Instagram inenye i-2 yeebhiliyoni, kunye ne-Insider Intelligence eqikelela ingeniso ye-ad ye-2024 kwi-85 yeebhiliyoni zeedola kunye ne-82 yeebhiliyoni zeerandi ngokulandelanayo. Nangona kunjalo, kuye kwavela kwinyanga ephelileyo ukuba uloyiko lweTikTok lukhokelele ekubeni aqeshe inkampani yokuphembelela ukuba abonise inkampani "njengesoyikiso sokwenyani, ngakumbi njenge-app yangaphandle."
"I-Meta izibona ngokucacileyo kumlo kunye ne-TikTok yeentliziyo, iingqondo kunye noqwalaselo lweminyaka eyiwaka, eyona nto ibalulekileyo kwintengiso yemidiya yoluntu," utshilo u-O'Brien. “I-TikTok ibone ukukhula komsebenzisi wemeteoric ukusukela oko kwaqala ubhubhane wehlabathi, ithatha uninzi lwabaphulaphuli bayo. »
Amaqhinga kaMeta ajonge ukusebenzisa kakubi ukurhanelwa okukhuthazwayo phantsi kolawulo lukaTrump lokuba iinkampani zaseTshayina, ukusuka kwisikhululo sonxibelelwano iHuawei ukuya kwiTikTok umzali we-ByteDance, zibeka isoyikiso kukhuseleko lwelizwe njengeendlela ezinokubakho zedatha yobuqu eBeijing.
Kwiminyaka emibini edlulileyo, i-Indiya, enye yeemarike ezinkulu zehlabathi zokusetyenziswa kwemidiya yoluntu, yavala ii-apps zaseTshayina ezingama-59, kubandakanya iTikTok. Nangona kunjalo, izicwangciso zikaTrump zokunyanzela i-ByteDance ukuba ithengise imisebenzi yayo yamazwe ngamazwe kwinkampani yaseMelika, efana neMicrosoft okanye i-Oracle, yawa emva kokuphulukana nonyulo lukamongameli wase-US.
Nangona kunjalo, ukukrokrelana kuhleli phakathi kwabasebenzisi abaninzi, kubandakanya abo base-United Kingdom, evalile ukusetyenziswa kwezixhobo zeHuawei kuthungelwano lwefowuni ephathwayo. Kunyaka ophelileyo, uphando lwafumanisa ukuba phantse isithathu sabo bonke abantu baseBritane babenexhala lokuba iTikTok izakwabelana ngedatha yabo norhulumente waseTshayina. Phakathi kwabantu abaneminyaka eyi-18 ukuya kwengama-34, owesithathu wayekholelwa ukuba baya kunikezela ngedatha yabo ngokwesicelo saseTshayina.
I-ByteDance ikwaphantsi koxinzelelo ekhaya njengoko iBeijing ifuna ukuqinisa amandla e-tech titans yelizwe. Umsunguli weBillionaire u-Zhang Yiming ubhengeze ngokungalindelekanga ngoMeyi ukuba uya kuhla njengomphathi oyintloko, kwaye ngoNovemba wayeka isikhundla sokuba ngusihlalo, njengoko i-ByteDance yenza uhlengahlengiso olukhulu lwahlulahlula kwiiyunithi ezintandathu zoshishino.
Nangona kunjalo, inkampani ihlala isempilweni entle kwaye uDisemba odlulileyo yabizwa ngokuba yi-unicorn enkulu yehlabathi kunye nexabiso le-353 yeebhiliyoni zeedola - ukusuka kwi-80 yeebhiliyoni zeedola ngonyaka ngaphambili - kunye neemarike ezinethemba le-IPO ye-blockbuster kwixesha elizayo. I-ByteDance ibone ingeniso yayo iyonke, kubandakanya neshishini layo laseTshayina kunye neshishini layo elibalulekileyo le-app kunye ne-e-commerce, linyuke nge-70% kulo nyaka uphelileyo ukuya malunga neebhiliyoni ezingama-58 zeedola, ukusuka kwi-34,3 yeebhiliyoni zeedola ngo-2020.
Nangona i-Meta ihlala iyinkampani enkulu kakhulu kwaye iingeniso zayo zikhule nge-37% kunyaka odlulileyo ukuya kwi-118 yeebhiliyoni zeedola, uZuckerberg waziva isidingo sokuqalisa ishishini lokulwa nokuhlasela ukudibanisa kunye nokwahlula imodeli yakhe yoshishino ngokusekelwe kwiintengiso.
Ngalo lonke ixesha ikhawuleza ukuxelisa impumelelo entsha yeembangi zayo, iMeta iceba ukuqalisa iingqekembe zemali ebonakalayo, ebizwa ngokuba yi "Zuck bucks" ngabasebenzi, ukuba abasebenzisi bakaFacebook kunye ne-Instagram banokuthenga kwaye basebenzise, kwisicwangciso esifana kakhulu neso sele siqeshwe ngempumelelo yiTikTok.
Kwangoko kule veki, kuye kwavela ukuba iTikTok ngoku yeyona app inengeniso yehlabathi ekuthengweni kwe-app. Abasebenzisi beTikTok bachithe i-840 yezigidi zeedola kwiimali zabo "eziinkozo," ezinokuthi zisetyenziswe "ukuthamba" abadali kunye nokukhuthaza iividiyo, kwikota yokuqala - ukuya kuma-40% unyaka nonyaka kwelinye.
Bhalisela i-imeyile yeShishini lemihla ngemihla namhlanje okanye ulandele iShishini elinguMgcini kwi-Twitter ku-@BusinessDesk
“Le yeyona kota inkulu kwezakha zakho zeapp okanye umdlalo,” utshilo uLexi Sydow, igosa eliyintloko lokuqonda kwi-data.ai, epapashe ingxelo. “Yeyona app yokuqala ukubetha umdlalo ngokwenkcitho yabathengi kwikota enikiweyo. »
Izicwangciso zokwahluka kwengeniso kaZuckerberg zilandela ukuphehlelelwa okungalunganga kweTikTok's copycat ngqo yeLasso ngo-2018, evalwe emva kweenyanga nje ze-18. I-Meta iyazingisa kwi-reels yemveliso yevidiyo ye-reels, eyasungulwa kwi-Instagram ngo-2020 kunye no-Facebook kulo nyaka uphelileyo, kodwa ngaphandle kwemizamo yayo, isantya se-TikTok asibonisi zimpawu zokucotha.
“Olunye ulutsha lucime ngokupheleleyo uFacebook,” utsho uJamie MacEwan, umhlalutyi weendaba omkhulu e-Enders. “E-UK, abantu abaneminyaka eli-18-24 ubudala bachitha imali eninzi kwiTikTok njengoFacebook, Instagram kunye noWhatsApp zidityanisiwe. Kukho ukhuphiswano oluqatha lwexesha. I-TikTok yeyona nto ikhula ngokukhawuleza ngoku, kwaye inesikali, yenye yokubukela.
SOURCE: Uphonononga Iindaba
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