✔️ 2022-09-28 17:05:12 - Paris/France.
- INetflix kunye neDisney Plus bayasokola nombuzo wokuba bangaphi abantu abaya kubhalisela iinkonzo zabo ezixhaswa yintengiso.
- Phantse isiqingatha sababhalisi bangoku kula maqonga avulekele inguqu ephantsi kunye neentengiso.
- INetflix inokuba sesichengeni sokuphulukana nababhalisi beGen Z.
- Ngaba sele uyayazi iakhawunti yethu ye-Instagram? Silandele
INetflix kunye neDisney Plus baceba ukusungula iinkonzo ezixhaswa yintengiso kamva kulo nyaka kwilinge lokukhulisa iziseko zabo zobhaliso ngamaxabiso aphantsi, kunye nokwenza ingeniso entsha ngentengiso.
Ukuze uphumelele, iinkonzo ezintsha kufuneka zitsale ababhalisi abaneleyo ukuze bathethelele abathengisi ukuba babeke imali yabo kubo. Ngapha koko, iNetflix ilindele ukuba nezigidi ezingama-40 zababhalisi kwihlabathi liphela kwinkonzo kunyaka wokuqala, ngokutsho kwengxelo yeWall Street Journal.
Ukongezelela, abahlalutyi bacinga ngokuthandwa kweenkonzo; kunye nokuba babeka umngcipheko ongakanani wokutya ababhalisile abakhoyo endaweni yokutsala abatsha.
Kukho umdla omkhulu kwiNetflix kunye neDisney Plus ngeentengiso, ngokutsho kovavanyo olutsha lweSamba TV kunye neHarrisX; phantse isiqingatha sababhalisi bangoku kwinkonzo nganye bathi baya kuthathela ingqalelo ukutshintsha iinkonzo. (Uphando olwenziwe ngabantu abadala be-2 baseMelika kwi-intanethi ukusuka ngo-Agasti 500 ukuya kuSeptemba 29.)
I-Netflix kunye ne-Disney Plus banokufaka ababhalisile babo ngokusungula inguqulelo ngeentengiso
Ngokukodwa kwiNetflix, ababhalisile babuzwa malunga nokunyamezela kwabo kwiintengiso. Iinkonzo ze Ukusasaza ngokubanzi banomthwalo wentengiso olula kunomabonakude wesintu.
Imeko ethandwa kakhulu yayiyinkonzo yeNetflix ekhawulela iintengiso kwimizuzu emihlanu ngeyure kwaye ixabisa malunga nesiqingatha sexabiso langoku, elikhethwa yi-45% yabaphenduli. Kodwa iNetflix ayikhange ibhengeze ixabiso lenguqulo yayo exhaswa yintengiso.
Nangona kunjalo, iBloomberg ithe iya kubiza i-7 yeedola ukuya kwi-9 yeedola ngenyanga. Oku malunga nesiqingatha seendleko zesicwangciso sabo esiqhelekileyo esithandwayo (i-$ 16 ngenyanga).
Olunye uphando lufikelele kwizigqibo ezifanayo. Uhlalutyo lukaKagan "lucebisa ukuba inani elikhulu lababhalisile abatsha nabasele likho kuzo zombini iNetflix kunye neDisney Plus baya kungenela amanqanaba axhaswa yintengiso."
Abo banomdla kakhulu kwinguqulo ye-Netflix exhaswa yintengiso badala kwaye bancinci, i-Samba TV kunye ne-HarrisX ifunyenwe. Ngokukodwa, i-52% ye-baby boomers inokukhetha eyona nkonzo ingabizi kakhulu; okwangoku, kuphela i-38% yababhalisi be-Gen Z abaya kutshintsha.
Nangona i-48% yabasebenzisi be-Netflix abafumana ngaphantsi kwe-$ 75 babonise umdla kwinqanaba elixhaswa yi-ad; eli nani lehle laya kutsho kuma-000% kwabo barhola ngaphezulu kwale mali.
INetflix kunye neDisney Plus ziya kubabuyekeza abasebenzisi ngokufudukela kwinguqulelo ngeentengiso
Ukuba abadala, ababukeli abatyebileyo bakhetha inguqulo engabizi kakhulu yeNetflix, inkampani inokwenza ingeniso elahlekileyo yababhalisi ngokuthengisa kweentengiso; kuba ababhengezi bavuza abathengi abaselula kunye nabo banamandla okuthenga.
Nangona kunjalo, iNetflix inokuba sesichengeni ngakumbi kwi-cannibalization kuneDisney Plus phakathi kwabanye abasebenzisi. Phakathi kwesampulu encinci yababhalisi beGen Z kuvavanyo, i-38% yabasebenzisi beNetflix bafuna ukubukela intengiso. Ngeli xesha, ziipesenti ezisi-7 kuphela zeGen Zers ezifumana iDisney Plus ezimisele ukwenza utshintsho.
Ukongeza, uphando lweSamba TV-HarrisX luveze umdla oxhaphakileyo kwiNetflix nakwiDisney Plus ngeentengiso phakathi kwabangabhalisi. I-92% yabasebenzisi abangeyiyo iNetflix kunye ne-90% yabasebenzisi abangeyiyo i-Disney Plus bathi babukele imijelo ngeentengiso. Oku kuphakamisa indalo ebanzi yabantu abavulelekileyo ekuboneni iintengiso kutshintshiselwano lomxholo.
“Kubonakala kukho umnqweno omkhulu wemodeli yentengiso; Abasebenzisi bangoku beNetflix kunye nabo bangazange babhalise kwiNetflix okanye sele beyicimile, utshilo uAshwin Navin, iCEO kunye noMseki weSamba TV.
I-Netflix yalile ukuphawula. UDisney akazange aphendule ngokukhawuleza kwisicelo sokuphawula.
Ukubhengezwa: UMathias Döpfner, i-CEO yenkampani yabazali yeBusiness Insider, uAxel Springer, ilungu lebhodi yabalawuli beNetflix.
FUNDA NGOKU: I-66% yabantu bacinga ukuba i-metaverse iya kuba nefuthe elikhulu kubomi bethu, ngokwengxelo entsha
FUNDA KWAKHONA : I-Metaverse ayikabikho, kodwa sele inembali ende.
Fumana amabali amaninzi kwiBusiness Insider Mexico
Silandele kuFacebook, Instagram, Twitter, LinkedIn, TikTok kunye neYouTube
QHUBEKA:
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕