🍿 2022-04-03 06:35:00 - Paris/France.
Umfanekiso omeleyo.New Delhi: Yintoni amaIndiya athanda ukuyibukela kwii-smartphones zawo? Lulonwabo kunye neqakamba. Nokuba kukusasazwa bukhoma okanye iinkqubo zikamabonwakude, ngakumbi nangaphezulu malunga nezigidi ezingama-600 zamaIndiya asebenzisa ii-smartphones abukele imiboniso abayithandayo kwizixhobo zabo, enika ukomelela okuyimfuneko kumaqonga e-OTT elizweni.
Ukusuka kuYouTube ukuya Netflix kwaye ukusuka kuZee5 ukuya kwiMX Player, ukusetyenziswa komxholo wemihla ngemihla kunyukile kuphela kule minyaka mibini yobhubhane.
AmaIndiya ngoku achitha phantse iiyure ezintlanu kwii-smartphones zawo (ngokwenkampani yezobukrelekrele ye-App Annie), kunye Ukusasaza iba yinxalenye ebalulekileyo kwizigidi zabantu, kuquka nabasebenzisi basemaphandleni aseIndiya.
Ngokutsho kukaTarun Pathak, umlawuli wophando kwi-Counterpoint Research, ukusetyenziswa kwe-OTT kunye nee-smartphones zihamba kunye.
“Njengoko abantu abaninzi bethenga ii-smartphones ezineenkcukacha ezinamandla, ubomi bebhetri obude kunye nezikrini ezinkulu, ukusetyenziswa komxholo kuya kukhula kuphela elizweni,” uPathak uxelele i-IANS.
Intengiso Ukusasaza Ividiyo eIndiya iqhushumba - enkosi kwiReliance Jio kunye neepakethe zayo zedatha ezitshiphu kakhulu - ngaphezulu kwe-65% yokusetyenziswa kwevidiyo evela ezilalini zaseIndiya ezinonxibelelwano lwe-intanethi malunga ne-40%.
Ukwandiswa kwabaphulaphuli bemveli kwisithuba se Ukusasaza, ukuthandwa komxholo wamazwe ngamazwe (okufana neKorea okanye iSpanishi) e-Indiya kunye nokukwazi ukutsala abantu abaninzi ngokusebenzisa izihloko ezingezantsi kunye nomxholo obizwa ngokubakhokele abanikezeli benkonzo ukuba Ukusasaza esekwe ukuphonononga isicwangciso sabo semarike yaseIndiya, ngokweengxelo.
NgoDisemba 2021, Netflix anciphisa amaxabiso eenkonzo zawo ngama-60% Ukusasaza eIndiya, kwi-199 rupees ngenyanga kwisicwangciso sayo esisisiseko. Kwelinye icala, iVidiyo yeNkulumbuso yeAmazon kunye neDisney + Hotstar bawanyuse kancinci amaxabiso abo obhaliso lwenyanga.
Inkonzo ye Ukusasaza nguWalt Disney Disney + Hotstar yongeze i-2,6 yezigidi zababhalisi abahlawulayo kwikota yokuqala iphele ngoJanuwari 1, 2022 ukuthatha isiseko sayo siphelele kwi-45,9 yezigidi eIndiya.
Netflix kunye neVidiyo yeNkulumbuso yeAmazon ayivezi amanani abo ngokwelizwe.
Ingxelo yakutshanje ye-CII-BCG ifumene ukuba i-Indiya ine-70-80 yezigidi ezihlawula ababhalisi kwii-platform ze-OTT ekupheleni kwe-2021, ukusuka kwi-14 yezigidi kwi-2018.
UWilmot Reed Hastings, umseki, usihlalo kunye nomongameli we Netflix, wayetshilo ekuqaleni kwalo nyaka ukuba into ekhethekileyo eIndiya kukuba intambo ixabisa malunga ne-3 yeedola ngenyanga kwikhaya ngalinye.
“Amaxabiso ahluke kakhulu kwihlabathi liphela, nto leyo echaphazela ulindelo lwabathengi. Iindaba ezimnandi zezokuba kuzo zonke ezinye iimarike ezinkulu sinevili lokuqhuba. Into esicaphukisayo kukuba kutheni singakhange siphumelele eIndiya. Kodwa ngokuqinisekileyo sijonge kuyo, ”utshilo uHastings kubahlalutyi.
NgokukaGregory K. Peters, i-COO kunye neGosa eliyiNtloko leMveliso kwa Netflix, bafunda ngakumbi malunga nokuthanda kwabathengi baseNdiya, okwandisa iminikelo yenkonzo kwiinkalo ezininzi ezahlukeneyo.
I-India, eyeyesithathu ngobukhulu i-smartphone ye-smartphone emhlabeni, yabona phantse izigidi ezingama-5 zee-smartphones ezilungele i-30G ngo-5, ukusuka kwizigidi ezi-2021 kuphela ngo-3.
Iyonke yokuthunyelwa kwe-smartphone elizweni kulindeleke ukuba ifikelele kwi-1,7 yeebhiliyoni kwixesha le-2022-2026, idala imakethi exabisa malunga neebhiliyoni ezingama-250 zeedola; apho malunga ne-840 yezigidi zezixhobo ze-5G kulindeleke ukuba zithengiswe kwisithuba seminyaka emihlanu.
"Ndicinga ukuba i-5G iya kuba nefuthe elihle ekusebenziseni i-OTT eIndiya. Olona tshintsho lukhulu esinokululindela ngumgangatho womxholo onokutyiwa naphi na, ngakumbi xa uhamba,” utshilo uPathak.
Abadali bomxholo baya kucinga ngaphaya kwemida yenethiwekhi xa besenza umxholo, ngakumbi kwinkcazo ephezulu kakhulu ene-latency ephantsi kakhulu.
Oku, utshilo uPathak, kunokukhuthaza ukuqamba okungaphezulu kwaye kwenze i-OTT ibe yindawo enokhuphiswano kakhulu, ngakumbi xa wonke umntu ejonge ukufumana esona sabelo siphezulu sexesha labasebenzisi.
SOURCE: Uphonononga Iindaba
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