😍 2022-04-27 18:55:00 - Paris/France.
Amaqonga e Ukusasaza ividiyo eIndiya kunye nababhalisi abahlawulwayo banokuzisa izicwangciso zentengiso ukutsala abasebenzisi abaninzi, emva kweqonga le Ukusasaza American Netflix iboniswe kwimodeli enjalo yezicwangciso ezingabizi kwiveki ephelileyo.
Ngelixa iVidiyo yeNkulumbuso yaseAmazon yaphehlelela inkonzo yayo yasimahla yeminiTV ngoMeyi ophelileyo kwi-app ye-Android enethala leencwadi lothotho lwewebhu kunye nemizobo ehlekisayo, abanye babonelela ngeemuvi ezindala okanye iziqendu ezimbalwa zemiboniso edumileyo simahla, okanye baxhome kumxholo ophawulweyo ongekhoyo. ngasemva kwe paywall.
Iipundits zeMedia zathi isicwangciso se-freemium siheha abasebenzisi ukuba babhalise, kwaye kwakhona lithuba elikhulu lokwenza imali kwiqonga, kunye nemarike yentengiso yedijithali kulindeleke ukuba ikhule nge-35-40% ngonyaka.
Nangona i-miniTV ye-Amazon yahlukile kwiqonga leVidiyo yeNkulumbuso ehlawulwayo kwaye ifumaneka kwi-app yokuthenga ye-Amazon yezixhobo ze-Android, uninzi lwamaqonga abamba iminikelo yasimahla ecaleni kwalowo uhlawulweyo ngaphakathi kwenkonzo efanayo.
"Ubhaliso alunakuze lwanele ukuba nayiphi na inkonzo ikhule eIndiya, nokuba ziindaba, imidiya yedijithali okanye umabonwakude, kwaye ishishini lentengiso likhulu emhlabeni, linceda kwi-66-75% yengeniso ngokuxhomekeke kwintengiso," utshilo uChanpreet Arora. , INtloko - i-AVoD (Voot), i-Viacom18 Digital Ventures. I-AVoD ibhekisa kwiinkonzo zevidiyo eziqhutywa yintengiso. I-Voot iqalise imiboniso emibini emitsha yamahhala kule nyanga ukufikelela ngokuthe ngqo kubaphulaphuli abesilisa kwi-Tier 1 kunye ne-metros kunye nezixeko kunye nezixeko ze-2. Ingcamango emva komxholo ongahlawulwanga kukwakha ukufikelela kunye nokuzibandakanya, okunokuthi emva koko kuguqule ukunyaniseka kwe-brand, kunye ne-10-20% yabasebenzisi. ekugqibeleni ubhalise, utshilo u-Arora.
UManish Kalra, iGosa eliyiNtloko lezoRhwebo leZEE5 eIndiya, uthe ithala leencwadi leqonga le-AVoD linika ababukeli indlela yokufumana isampula ye-SVoD ezayo (ividiyo yobhaliso) ukongeza kumandla okusebenzisa umxholo ngaphambi kokuba usasazwe kumabonwakude kuphela ukuba inkonzo Ukusasaza yeyomsasazi. "Ngaphandle kokubonisa umxholo, iqhelanisa umsebenzisi neqonga kwaye ibenze bazimisele ngakumbi ukubhalisela inkonzo ehlawulwayo kamva," utshilo uKalra.
Ithala leencwadi le-AVoD libonelela ngamajelo eendaba angama-70 kuzo zonke iilwimi, umxholo we-episodic ngoku osasazwa kumabonwakude kunye nemiboniso bhanyabhanya yasimahla, ukongeza ngaphezulu kwe-2 yeefilimu simahla kuzo zonke iilwimi. Kukho umxholo owongezelelweyo owenziweyo malunga nemiboniso yosasazo njengasemva kwemiboniso, umxholo wegxalaba, umdlalo kunye nokhuphiswano lokubandakanya abaphulaphuli beTV, utshilo uKalra.
I-app yasimahla ikhuthaza ukutyelelwa rhoqo kunye nokwandisa ixesha elichithwe kwi-app, ekhokelela kumkhwa wokundwendwela le app rhoqo, utshilo u-Ajit Thakur, i-CEO yenkonzo. Ukusasaza IsiTelugu haha. “Xa ujonge ukonwatyiswa, iapp ekugqibeleni iba yinxalenye ebalulekileyo yoqwalaselo lwakho. Kwangaxeshanye, usetyenziso lwasimahla lubonelela abasebenzisi bokuqhuba ukuba bafumane iprimiyamu okanye umxholo ohlawulelwayo kwaye bawuhlawule, ”utshilo uThakur, oqonga lakhe libonelela ngeemovie zasimahla kunye neziqendu zokuqala zolunye uthotho lwalo olungeyonyani.
U-Divya Dixit, u-vice-president ophezulu, ukuthengisa kunye nengeniso kwi-ALTBalaji, uthe iqonga, elihlangene nenkonzo yentengiso ye-MX Player ye-LockUpp yokwenyani, ivulelekile kwezinye intsebenziswano eziza kunceda ukufikelela kubantu abaninzi. "Kukho isicwangciso sexesha elide esibonakalayo semisebenzi ye-AVoD kwi-ALTBalaji apho sinokuphonononga iifomathi ezahlukeneyo kwindawo yentsomi kunye neyokwenyani. Sifuna ubukho obubalaseleyo kweli candelo ukuze sifikelele ngakumbi kwaye sijolise kubaphulaphuli bethu,” utshilo uDixit.
Iqonga sele libonelela ngaphezulu kwe-33 yemiboniso yantlandlolo, umculo oliqela kunye neevidiyo ezikhuthazayo, iipropathi zeqakamba ezidumileyo simahla kwiqonga layo.
USoumya Mukherjee, usekela mongameli, ingeniso kunye neqhinga kwinkonzo yolwimi lwaseBengali eHoichoi, uthe le nkonzo ikwaceba ukwazisa icandelo le-freemium eliza kuba nomxholo wemiboniso emitsha, yasimahla, emifutshane ejolise kwisiseko esithandabuzayo kulo mququzeleli. “Sikhuphe imiboniso emibini yantlandlolo ngokunxulumana neempawu ezimele i-ethos yazo kodwa zenziwe zayintsomi ukuze zonwabise abasebenzisi bethu. Ezi ngoku zifumaneka simahla eqongeni ukuze abantu abaninzi bazibukele, bazalisekise isithembiso sohlobo kunye namava eHoichoi, ”utshilo uMukherjee.
Ngokuqhelekileyo, umxholo womhla kunye nomncinci oceliwe usetyenziselwa ukutsala abangabhalisi kwiqonga, ngethemba lokuba baya kuguqula ukuze babone umxholo wekhwalithi emva kwe-paywall, utshilo uNeeraj Sharma, uMlawuli oLawulayo - unxibelelwano, imidiya kunye nobuchwepheshe, i-Accenture India. Ukugcina umxholo ukhululekile, into ephambili yokwenza isigqibo kukuba iindleko zokufumana kufuneka zibe phantsi. Ngokwesiqhelo, umxholo 'wokugcwalisa', okuthetha uhlobo lomxholo ababukeli abangayi kuwufuna ngokuqhubekayo, wenziwa simahla," utshilo uSharma. “Ukubonelela ngomxholo wasimahla akwahlukanga kakhulu kubuchule besampulu kulo naliphi na elinye icandelo lemveliso yabathengi. Nangona kunjalo, umntu unokufikelela kwimpumelelo enkulu ngokusebenzisa "ibhegi" iminikelo yomxholo we-premium," wongezelela.
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SOURCE: Uphonononga Iindaba
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