🍿 2022-04-18 14:58:43 - Paris/France.
Iinkonzo ze Ukusasaza ziye zaqhuma ngexesha lo bhubhani njengoko abantu benyanzelwa ukuba bachithe ixesha elininzi ekhaya. Ngezithintelo ezivaliweyo ezivaliweyo, abantu baseBritane barhoxisa imirhumo emalunga ne-1,5 yezigidi kwiinyanga ezintathu zokuqala zika-2022, benyuka malunga ne-500 kwikota yangaphambili. Ngaphezu kweyesithathu yenza oko ukugcina imali, ngokutsho kwengxelo entsha evela kumcebisi weendaba uKantar. Ukunyuka kwamaxabiso e-United Kingdom - efikelele kwiminyaka engama-7 ephezulu ye-30% kwinyanga edlulileyo - inyanzelise amakhaya amaninzi ukuba anciphise inkcitho engabalulekanga, kunye nokubhaliselwa kwiiplatifomu zokusasaza. Ukusasaza iividiyo ziqinile kumgca wokubonwayo.
"Amakhaya aqala ukubeka phambili ngokubalulekileyo ukuba usetyenziswa phi kwaye njani umvuzo wabo," yatsho ingxelo.
Ingxelo ye-Kantar ibonise ukuba inani lemizi yase-UK enomrhumo ubuncinane omnye wehla nge-215 ngexesha lekota, kunye nerekhodi ye-000% yabathengi nabo baceba ukukhansela ukubhaliswa kwiinyanga ezintathu ezizayo ngenxa yeengxaki zemali.
“Inani labathengi abaceba ukurhoxisa [ividiyo yorhumo kwimfuno] iinkonzo kunye nokucaphula "ukufuna ukugcina imali" njengesona sizathu sifikelele kwinqanaba eliphezulu kakhulu kwi-38%, ukusuka kwi-29% kwi-Q4 21," yatsho ingxelo.
Ukunyuka kwamaxabiso ombane kunye nokutya kulindeleke ukuba kunciphise umvuzo olahlwayo wekhaya nge-2,2% ngomntu ngamnye kwiinyanga ezili-12 ezizayo, ngokutsho kweOfisi yase-UK yoXanduva lweBhajethi. Oku kokona kuhla kakhulu kwimigangatho yokuphila ukususela ngo-1956, xa iirekhodi zikarhulumente zaqalayo.
UDominic Sunnebo, umlawuli wehlabathi jikelele wecandelo le-Kantar Worldpanel, uthe amanani amva nje "ayothusa" kubasasazi.
"Ubungqina obuvela kwezi ziphumo bubonisa ukuba amakhaya ase-UK ngoku akhangela iindlela zokugcina, kwaye imarike ye-SVoD sele ibona iziphumo," watsho.
Ababukeli baye bajika kwi-Disney (DIS) ngesantya esikhawuleza kakhulu kunoko Netflix kunye ne-Amazon (AMZN), njengoko umthengi wayo ephindaphinda ikota kathathu ukuya kwi-12%.
UKantar uyakukholelwa oko Netflix – elona qonga likhulu le Ukusasaza ehlabathini - inababhalisi abamalunga nezigidi ezili-12 eGreat Britain, emele phakathi kwe-5% kunye ne-6% yesiseko sabathengi bayo behlabathi.
SOURCE: Uphonononga Iindaba
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