✔️ 2022-08-15 12:00:00 - Paris/France.
Yena nomyeni wakhe bayatshintshana rhoqo phakathi kweenkonzo eziphambili ze Ukusasaza, ukurhoxisa enye kunye nokurhuma kwenye ngokuxhomekeke ekubeni ngubani osasaza imiboniso abayifunayo nangaliphi na ixesha. Baqala lo mkhuba malunga nonyaka odlulileyo ukugcina imali.
“Kufuneka usike iipeni. Kufana nokutya, uyazi, uthatha iikhalori ezimbalwa apha naphaya,” kwaye oko kwenza umahluko, utshilo uNksz Bigel, umlawuli wobugcisa bomdlalo odla umhlalaphantsi eSan Diego. "Kutheni ndibanika imali xa ndingajongi?" »
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Ukhenketho olukhokelwayo lobuqu lweyona scoops kunye namabali yonke imihla kwiWall Street Journal.
Iya isiya isiba nzima kwiinkampani ukwenza Ukusasaza ividiyo yokugcina ababhalisi, njengoko abathengi abahluthwe ziinketho basusa iinkonzo abangazidingiyo ngexesha elinikiweyo.
Abanye i-19% yababhalisi benkonzo ye-premium - iqela elibandakanya Netflix, I-Hulu, i-AppleTV +, i-HBO Max kunye ne-Disney +, phakathi kwabanye - irhoxisiwe imirhumo emithathu okanye ngaphezulu kwiminyaka emibini ukuya kuJuni, ngokutsho kwedatha entsha evela kwinkampani yokulinganisa yababhalisi i-Antenna. Oku kubonisa ukunyuka ukusuka kwi-6% kwithuba leminyaka emibini eliphela ngoJuni ka-2020.
Umyinge wokuphambuka kwabathengi benyanga phakathi kweenkonzo zeprimiyamu e-United States yayiyi-5,46% ngoJulayi, yehle ukusuka kwi-4,46% kunyaka ophelileyo kunye ne-4,05% ngoJulayi ka-2020, ngokutsho kwe-Antenna.
Amakhaya amaninzi abhalisele iinkonzo ezingaphezu kwesinye Ukusasaza Kwiminyaka embalwa edlulileyo njengoko ukhetho kwimarike lwalusanda, amaxabiso obhaliso ayephantsi, kwaye ubhubhane wakhuthaza imfuno yolonwabo lwasekhaya. Ngokuthe ngcembe kodwa ngokuqinisekileyo baye baba ngqongqo ngakumbi kwaye bonga.
Abanye abathengi bayarhoxisa ubhaliso lwabo xa begqiba uthotho lwenkonzo enye, emva koko batshintshele kwenye enenye into enyanzelisayo. Kubantu abarhoxise iinkonzo ezininzi, eyona nxalenye ibalulekileyo "ngabantu abatshintshana ngamagumbi," utshilo uJonathan Carson, umseki kunye nomphathi oyintloko we-Antenna. “Bangena, bajonge, barhoxise bahambe. »
Abanye balahlekelwa ngumdla xa umxholo wabo owuthandayo ungasafumaneki eqongeni, okanye ufuna nje ukunciphisa inkcitho yokuzonwabisa, abahlalutyi bathi. Uxinzelelo lwemali lokudodobala koqoqosho lunokwenza amakhaya athande ngakumbi uhlahlo lwabiwo-mali.
Umdla woku Ukusasaza ihlala iphezulu. Inani lokubhaliselwa ngomntu ngamnye liyanda e-United States, ngokutsho kwe-Antenna. Kodwa kukho ukhuphiswano ngakumbi phakathi kweenkonzo zabathengi abatsha, ngakumbi kwimarike yase-US egcweleyo.
Iziphako zabathengi sesinye sezizathu eziphambili zokuba kutheni abanye abadlali abakhulu kwi Ukusasaza njenge Netflix Inc. NFLX 2,72% kunye neWalt Disney Co. DIS 3,30%, esebenza ngeDisney + kunye nokulawula i-Hulu, bazama ukukhulisa isiseko sabo sabathengi. Netflix ilahlekelwe ngabathengi abamalunga nesigidi kwikota yayo yokugqibela.
Ipesenti yababhalisi kwi Netflix ababhalise ngoJanuwari kwaye bebesengababhalisi kwiinyanga ezintandathu kamva bawela kwi-55% ngo-2022, ukusuka kwi-62% ngexesha elifanayo ngo-2021 kunye ne-71% ngo-2020, i-Antenna ifunyenwe. Ukunyaniseka kwabathengi bexesha elide kunqabile: abantu ababhalisele Netflix iminyaka emibini ukuya kwemine ibalelwa kwi-18% yokurhoxiswa kwikota yesibini, xa kuthelekiswa ne-13% kwiminyaka emibini edlulileyo.
I-Antenna iqulunqa idatha esuka kwiinkonzo zomntu wesithathu eziqokelela ulwazi kubathengi, ngemvume yabo, njengokuthengwa kwe-intanethi, amatyala kunye neengxelo zebhanki. Oku kunika inkampani ukubonakala kwimirhumo kwi Ukusasaza.
Netflix uthe kwileta eya kubanini-zabelo ukuba ukugcinwa kwabathengi bayo kuphuculwe kwikota edlulileyo kwaye, ngelixa ukucinywa kwenkonzo kuphakanyiswe kancinane, izinga libuyele kufuphi nalapho lalikhona ngaphambi kokunyuka kwamaxabiso e-United States ngoJanuwari.
UNksz. Bigel uqikelela ukuba umzi wakhe ukhubazekile kwiinkonzo ezintathu ukuya kwezine kulo nyaka uphelileyo. Usanda kucima iDisney + emva kokuba ephinde wabhalisela 'ukubukela kwakhona intuthuzelo' ye 'Captain America'.
Inani lababhalisi be Netflix yawa okokuqala kwisithuba seminyaka elishumi, okubangele ukuhla kwepesenti yosuku olunye okubi kakhulu ukususela ngo-2004. I-WSJ's Joe Flint isixelela amaqhinga amathathu inkampani enokuzama ukuqhubeka nokukhula, kwaye utshintsho olunokuthi luthetha ntoni kwabanye abasasaza.
UBrian Daniel kunye nosapho lwakhe eLouisville, eKentucky, babhalisela kumbindi wezine Ukusasaza - Netflix, Disney +, Amazon Prime Video kunye AppleTV + - kwaye batshintshane nabanye ngenkonzo yabo yesihlanu. UMnu uDaniel ugcina uludwe lwemiboniso intsapho efuna ukuyibukela kwi-nightstand yakhe, yongeza kuyo xa yena nomfazi wakhe bebona umboniso womboniso obonakala unomdla.
“Xa sele senze ngokwaneleyo, siyakurhoxisa siqhubeke,” utshilo, esithi usapho lurhoxise iinkonzo ezine okanye ezintlanu kulo nyaka uphelileyo.
Usapho okwangoku lubukele amaxesha okugqibela edrama ethi "Yellowstone" kwiPeacock, kodwa iceba ukubukela iziqendu ezitsha ekwindla kwiParamount, apho iya kuqala khona. “Siza kulandela umboniso,” kunokuba sibambelele kwinkonzo enye, watsho.
“'Ayisengokunyaniseka, malunga nomxholo kwaye kunzima.' »
-Anthony Goonetilleke we-Amdocs
"Ayisenakunyaniseka, imalunga nomxholo kwaye inzima," utshilo u-Anthony Goonetilleke, umongameli weqela letekhnoloji kunye negosa eliyintloko leqhinga kwi-Amdocs, ebonelela ngesoftware kunye neenkonzo kwiinkampani zonxibelelwano kunye nemidiya.
Njengoko besanda abantu berhoxisa imirhumo yabo, iinkampani zevidiyo zingena Ukusasaza kufuneka baphindaphinde iinzame zabo zokufumana abasebenzisi abatsha ukuze bandise isiseko sabo sabathengi.
Ekuxoxeni ngengqiqo yabo yokudibanisa umxholo ovela kwi-HBOMax kunye noFundo + kwinkonzo enye ye Ukusasaza, abaphathi beWarner Bros. I-Discovery Inc. ithe ekuqaleni kwale nyanga ukuba ukukhetha okubanzi komxholo kubalulekile ukunciphisa iziphene zabathengi.
“Okukhona unabo abantu abaninzi ekhayeni usebenzisa le nkonzo, kokukhona iba isincamathelisi,” utshilo uJB Perrette, intloko yesebe. Ukusasaza eWarner Bros. Ukufunyanwa. “Ekugqibeleni, ukuhlanganisa yonke imixholo ibiyeyona ndlela ikuphela kwayo esiyibonileyo ukwenza eli shishini lisebenze. »
Bhalela USarah Krouse apha sarah.krouse+1@wsj.com
Ilungelo lokushicilela ©2022 Dow Jones & Company, Inc. Onke amalungelo agciniwe. 87990cbe856818d5eddac44c7b1cdeb8
SOURCE: Uphonononga Iindaba
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