🍿 2022-04-20 13:22:25 - Paris/France.
- Ukucothwa kwakhona
- Ihlabathi leendaba zeBBC
April 20 2022
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Isiqalo esingaqhelekanga sonyaka seNetflix.
isigebenga se Ukusasazeka baphulukene nababhalisi abangama-200 kwiinyanga ezintathu zokuqala zika-000, bejongene nokhuphiswano oluqatha oluvela kwiimbangi. Ngu okokuqala kwishumi leminyaka enciphisa inani labasebenzisi bayo.
Ngenxa yesi sizathu, inkampani - izabelo zayo ziwile kwimarike yemasheya - yathi iya kuthatha ukuthengisa ngegama eliyimfihlo ukuze iqalise ukukhula kwakhona.
I-Netflix nayo yachatshazelwa yi ukunyuka kwexabiso kwiimarike ezithile nangenxa yayo ukurhoxiswa eRashiya ekuphenduleni ungquzulwano kunye neUkraine.
Kwaye ilahleko yababhalisi ayinakuyeka apho. Iqonga likwalumkise abanini-zabelo balo malunga nokulahlekelwa abanye abasebenzisi abazizigidi ezibini kwiinyanga ezintathu ezizayo kude kube nguJulayi.
Ukulandela iindaba, isitokhwe sawela kwi-25%, silahlekelwa yi-30 yeebhiliyoni zeedola zexabiso layo lemarike.
"Ukukhula kwemivuzo yethu kuye kwacotha kakhulu," uNetflix uxelele abaninizabelo ngoLwesibini emva kokukhupha iziphumo zabo zekota yokuqala.
"Ukungena kwethu okuphezulu kumakhaya - uninzi lwabo olwabelana ngeeakhawunti - kudityaniswe nokhuphiswano kudala imimoya ekukhuleni kwemivuzo yethu," yongeza inkampani.
Ikhredithi yeefoto, LIAM DANIEL/NETFLIX
Intsomi,
Olunye lwezona chungechunge zidumileyo zeNetflix, iBridgerton, isungule isizini yayo yesibini.
Inyathelo ngokuchasene nokwabelana ngephasiwedi
I-Netflix iqikelela ukuba amakhaya angaphezu kwezigidi ezili-100 aphula imithetho yawo ngokwabelana ngamagama ayimfihlo.
Umphathi weNkampani uReed Hastings uthe ngaphambili lo mkhuba "yinto ekufuneka ufunde ukuhlala nayo," wongeza ukuba uninzi lwayo "lusemthethweni" phakathi kwamalungu osapho.
Inkampani iphinde yaqinisekisa ukuba oku kunokuba negalelo ekukhuleni kwayo ngokutsala abasebenzisi abaninzi.
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Intsomi,
Ixesha elitsha le-Stranger Things liya kuqala ngoMeyi.
Nangona kunjalo, ngoLwesibini, iHastings yatshintsha imeko kwaye ngoku ithi ukutshintshiselana ngephasiwedi kwenza kube nzima ukutsala ababhalisile abatsha kwiimarike ezithile.
Amanyathelo okuthintela lo mkhuba avavanyiwe kwimimandla efana neLatin America kwaye ngoku inokwandiswa nakwamanye amazwe, bahlawulise imali eninzi kwabo baphula imithetho.
“Xa sasikhula ngokukhawuleza, yayingeyonto iphambili (ukwabelana ngeeakhawunti). Ngoku sisebenza nzima kuyo, ”utshilo uHastings kubaninizabelo.
ULucas Shaw, obhala i-Screentime newsletter ye-Bloomberg, uxelele i-BBC ukuba ukwabelana ngeephasiwedi kube yingxaki kwi-Netflix "ixesha elide" kodwa yayingengomceli mngeni omkhulu.
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Intsomi,
U-Imelda Staunton uya kuba nguKumkanikazi uElizabeth II olandelayo kwisizini yesihlanu yeCrown.
"Kubonakala ngathi inkampani izama ukuchonga indawo enokukhula," uShaw uxelele umboniso werediyo we-BBC namhlanje.
"Kwixesha elidlulileyo, bazama ukugxeka ukwabelana ngephasiwedi kwaye babe nexesha elibi kakhulu," wongezelela.
imfuduko yababhalisi
Ixesha lokugqibela iNetflix ilahlekelwe ngabasebenzisi kwikota yayikhona Okthobha 2011.
Ngaphandle koku, le nkampani ihlala iyinkokeli yehlabathi Ukusasazeka. Inababhalisi abangaphezu kwezigidi ezingama-220, kodwa inani eliphezulu labasebenzisi abatsha ngexesha lo bhubhani “lenze mnyama imbonakalo” yokukhula kwayo.
Abahlalutyi bathi abathengi banciphisa imirhumo Gcina imali kunye nokuziva ndihluthisiwe ngumthamo womxholo okhoyo.
INetflix ikwajongana nokhuphiswano olukhulu oluvela kwiinkonzo ezinjengeAmazon, iApple okanye iDisney, etyale imali eninzi kwiinkonzo zabo zokusasaza. Ukusasaza. Ubunzima.
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Intsomi,
I-Netflix iyaqhubeka nokuba yinkokeli kwicandelo layo nangona ilahleko engaqhelekanga yababhalisi.
U-Paolo Pescatore, umhlalutyi kwi-PP Foresight, uthe ukulahlekelwa kwababhalisi kwakuyi "check real" ye-Netflix, ezama ukulinganisa ukugcinwa komsebenzisi kunye nokukhula kwenzuzo.
"Ngelixa iNetflix kunye nezinye iinkonzo zazibalulekile ngexesha lokuvalwa, abasebenzisi ngoku bacinga kabini ngaphambi kokuthenga ngenxa yokutshintsha kwemikhwa," utshilo uPescatore.
INorth America, ngakumbi, "ngoku ukhukuliswe ziinkonzo ezininzi kakhulu abafuna iidola ezimbalwa kakhulu,” wongeze watsho.
I-putsch yaseRashiya
Isigqibo sikaNetflix sokurhoxa eRussia ngenxa yemfazwe neUkraine sayixabisa kakhulu 700 ababhalisileyatyhila inkampani.
Abanye abantu abangama-600 bayirhoxisile inkonzo yabo eUnited States naseKhanada emva kokunyuka kwamaxabiso.
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Intsomi,
I-Netflix yarhoxa eRashiya ngokuphendula imfazwe ne-Ukraine.
I-Netflix ithi ukonyuka kokubhaliselwa kwakusenza "njengoko bekulindelekile" kwaye oku, ngaphandle kokurhoxiswa, ekugqibeleni kuya kuzisa imali eninzi.
Ingeniso yayo kwiinyanga ezintathu zokuqala zonyaka ifikelele kwi-6 yezigidi zeedola, i-000% ngaphezu kwexesha elifanayo lonyaka odlulileyo.
Oku ibe kukucotha kokukhula xa kuthelekiswa neekota zonyaka ophelileyo, ngenzuzo eyehle nge-6% ukuya malunga ne-1,6 yeebhiliyoni zeedola.
Njengoko izama ukwandisa, inkampani ithi igxile kwiimarike zamazwe ngamazwe kwaye ijonge ukubhengeza iinkonzo zayo.
UHasting uthi "icace gca" loo nto Iinkonzo zentengiso zisebenzele iDisney kunye neHBO.
"Abalandeli beNetflix bayazi ukuba bendichasene nobunzima bentengiso kwaye ndingumntu othanda ukulula kokubhalisa. Kodwa njengokuba ndingumlandeli waloo nto, ndingumntu othanda kakhulu ukhetho lwabathengi, ”utshilo. Hastings.
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Ukusuka kwindlela yeerozi ukuya kwikamva elingazinzanga
Uhlalutyo lukaJames Clayton, intatheli yeteknoloji yaseMntla Melika
INetflix, njengezinye iinkampani ezininzi zetekhnoloji, ibone ukonyuka kobhubhane.
Abantu bathontelana ukuza kweli shishini Ukusasazeka kwaye kwakubonakala ngathi akukho nto inokuhamba kakuhle.
Kodwa izinto ezininzi ezidityanisiweyo zidala eyona ndawo ingumceli mngeni iNetflix ejongene nayo kwiminyaka elishumi.
Okokuqala, ayibonakali ifumana indlela yokumisa abasebenzisi ekwabelaneni ngeephasiwedi, into ebikhalaza ngayo iminyaka.
Ukonyuka kokhuphiswano oluvela kubaphikisi abanje ngeDisney + kunye neApple TV kwakhona yenze ukuba imarike ikhuphisane kakhulu, kwangaxeshanye njengoko iNetflix inyuse ixabiso layo lokubhalisa.
Inkampani ibeka ityala kwisigqibo sayo sokuphuma eRussia ngenxa yokukhula okungalunganga kwehlabathi, kwaye yinyani ngokobuchwephesha.
Kodwa iNetflix ikwalindele ilahleko yababhalisi ngaphezulu kwikota elandelayo, ke ayisiyiyo iRussia kuphela.
Kwaye ngokunyuka kweendleko zengxaki yokuphila kwabaninzi, ikamva leNetflix, ebelibonakala lihle kwiinyanga ezimbalwa ezidlulileyo, ngoku likhangeleka libuthathaka.
Ngoku ungafumana izaziso kwi-BBC World. Khuphela inguqulelo entsha yesicelo sethu kwaye uyisebenzise ukuze ungaphoswa ngumxholo wethu obalaseleyo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍿