✔️ 2022-06-03 16:31:24 - Paris/France.
Le Ukusasaza, njenge-HBO ngaphambi kwayo, yakhulula abadali ekuziphatheni kakuhle kwabathengisi. Njengoko iintengiso zithatha indawo yendalo, ukuzivavanya kunokulandela.
Kwinkomfa kaJuni 1 yeNational Association of Television Programmes Executives eHollywood, unjingalwazi wekholeji wabuza ukuba yintoni na abaphathi bakamabonwakude abayifuniyo. Ngexesha lephaneli awayeyimodareyitha kwaye ethembisa ukujonga "phantsi kwe-hood" ye Ukusasaza, uJeffrey Cole, umseki kunye nomlawuli weZiko lekamva leDijithali kwiSikolo sase-USC Annenberg, wabuza umbuzo onamandla okubuyisela ixesha legolide likamabonwakude: "Sibenza njani [abasasazi] basebenze kule nkqubo yezinto eziphilayo apho abathengisi abathengisi bayoyika ukukhubekisa nalapho umxholo ukuyo Ukusasaza isoloko ikhubekisa? »
Sonke siyalukhumbula uvuyo lwaloo mava okuqala Netflix ngaphandle kwentengiso. Inxalenye yaloo nto yavela ekubukeni ibonisa ukuba ayisekho ukujija iibhithi zabo ukuze zihambelane nekhefu lokuthengisa; eyona nto ibalulekileyo, izikripthi azizange zizijonge ngenxa yokoyika ukuba abasasazi banokucinga ntoni - kuba bekungekho babhengezi. Ngoku, abasasazo bathi iidola zentengiso zibalulekile kwimpilo yexesha elide yamaqonga abo.
Ukubanjwa
Ukubanjwa
Ngokungafaniyo nokusasaza, awudingi ukubukela iintengiso kwi-streamer; inkonzo exhaswa yintengiso okanye inqanaba yinto enye (ixabiso eliphantsi) ukhetho. Nangona kunjalo, ngelixa inkqubo (iteknoloji) i-platform-agnostic, abathengisi beqonga abanokubakho abanjalo. UVikrant Mathur, umseki weFuture Today, elawula kwaye edibanisa abathengisi kumajelo eAVOD, uxelele abaphulaphuli kwiphaneli yeBehind the Scenes ukuba abanye abathengi bacela ukuba iintengiso zabo zibe phakathi. Ukusasaza ziboniswa kuphela kwiifilim ezinemilinganiselo ye-G okanye i-PG - kodwa bonke abathengisi bafuna idatha engakumbi "kwimeko" yeprogram.
"Unehla ngokwenene kubaphulaphuli kunye nokungakwazi ukujolisa kumajelo eendaba, unabaphulaphuli abaninzi kunye nabakhulayo kwi-FAST, kwi-AVOD kunye neenkonzo ezixhasiweyo ezimbini," watsho umlawuli weCandle Media, uKevin Mayer, othe wafumana uReese. Molo Sunshine, Moonbug kunye neWitherspoon's ATTN, phakathi kwabanye. “Ngoko kukho ubusela obukhulu bokubhengeza [Ukusasaza] ngenxa yokuba abathengisi abasafuna ividiyo ekumgangatho ophezulu kakhulu weprimiyamu efakwe kwintengiso, kodwa ekujoliswe kuyo. Ndicinga ukuba uya kubona amandla amaninzi emva kwale modeli. Oku kunengqiqo eninzi.
Abakhangisi kunye noluntu bayavumelana kwaye sele bevota ngeenyawo zabo (ingakumbi ukuba ugcina imali kwi-sock yakho). Ngaphantsi kwesiqingatha samakhaya ase-US aya kuhlawulela i-TV ehambelanayo kunyaka ozayo, i-10-point drop drop from 2020, ngokutsho kwe-Insider Intelligence. Ngeli xesha, inkcitho yentengiso yasekhaya kwividiyo kulindeleke ukuba ibe yi-76,20 yeebhiliyoni zeedola, okanye i-8 yeebhiliyoni zeedola ngaphezu kokuya kuchithwa kwiintengiso zikamabonwakude.
Ukufuduka okukhulu kwabathengi beendaba ukuya Ukusasaza iya kuqinisa kuphela xa Netflix kwaye iDisney + iya kuphehlelela eyabo ixabiso eliphantsi, amanqanaba axhaswa yintengiso. Kuze kube ngoko, iVidiyo yeNkulumbuso yeAmazon kunye neApple TV + iya kuba kuphela kweenkonzo zokusasaza Ukusasaza ezinkulu ngaphandle kwenketho exhaswa yintengiso, nangona iAmazon inenkonzo yayo yeFAST / AVOD Freevee.
Ngelo xesha, oko kukuthi ekuqaleni kwalo nyaka, iiplatifomu ze-SVOD zazinomphathi: umsebenzisi. Oku akusekho kwaye akusayi kuphinda kube njalo. Nangona kunjalo, akukho mntu kumagumbi enkomfa e-NATPE e-W Hollywood Hotel wayezimisele ukuxoxa ngempembelelo enokuthi ibe nayo kumxholo ngokwawo. Iminyaka engamashumi asibhozo yembali yosasazo icebisa ukuba kuya kuba njalo. Kuyafana nakwisiphumo sombukeli, isiganeko sengqondo apho abantu batshintsha ukuziphatha kwabo ngenxa yokuba bayaqaphela ubukho bomkhangeli. Abasasazi bakhona, yaye babukele.
Bhalisa: Hlala unolwazi ngefilimu yamva nje kunye neendaba zikamabonakude! Bhalisela iincwadana zethu ze-imeyile apha.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗