✔️ IZIPHONONONGA Iindaba-Paris/France.
Umehlulelwano
Emva kokunyuka kwexabiso elisanda kubhengezwa, umboneleli we Ukusasaza INetflix inokubonelela ngentengiso kungekudala, kodwa njengenketho.
I-Los Gatos-Bukela uthotho lwakho oluthandayo ngendlela epholileyo, ngaphandle kwekhefu lokurhweba elikruqulayo- oku akuyongxaki kubathengi abaninzi bababoneleli. Ukusasaza. Oku kunokutshintsha kungekudala kwiNetflix: isigebenga se Ukusasaza ngoku uceba ukubhengeza. Isizathu: amanani ekota amabi.
Kwikota yokuqala, i-Netflix ilahlekelwe ukubhaliselwa: endaweni ye-2,5 yezigidi zababhalisi abatsha ekujoliswe kuyo, kuphela i-500 entsha yongezwa. Ngenxa yokuba umthengisi we Ukusasaza yayeka ukwenza ishishini eRashiya ngenxa yongquzulwano lwaseUkraine, kwalahleka enye imirhumo engama-700. Ngaba intengiso inganceda?
Ngokomphathi weNetflix uReed Hastings: ngokurhuma okungabizi kakhulu, iikliphu zentengiso zinokufakwa, inika ingxelo yearhente yeendaba yaseJamani (dpa). I-Netflix ayizange iyenze le nto ngaphambili, emva kokuba zonke i-Hastings ngengazange ziyikholelwe kude kube ngoku. Kuye, ukulula kokurhuma kuhlala kokona kulungileyo, kodwa: "Ndikuthanda ngakumbi ukunika ukhetho kubathengi", icaphule i-dpa.
Ukwehla kweentengiso kwiNetflix: Okokuqala isigebenga se Ukusasaza ukunyuka kwexabiso elibhengeziweyo, ngoku kufuneka kubekho intengiso. © Stanislav Kogiku/Imago
Emva kokuhla kwentengiso, kungekudala kuya kubakho intengiso kwiNetflix - abanye abathengi abayithandi
Ngokomgaqo, ukhetho luhlala luhleli: ukuba awufuni ukubona naziphi na iintengiso kwiNetflix, kufuneka uhlawule-kuya kuhlala kukho ubhaliso lwasimahla. Imodeli ekujoliswe kuyo isadibana nokungaqondi kwiinethiwekhi zentlalo. Umzekelo, umsebenzisi we-Twitter ubhala: INetflix ilahlekelwa ngabathengi. Ke iNetflix ifuna ukwazisa intengiso. Ngoko ufuna ukuphulukana nabathengi abaninzi? Omnye wabhala: “INetflix kunye neentengiso zithetha ukuphela kweNetflix! »
Nangona kunjalo, iNetflix ayisayi kusala ngokusisiseko imodeli yobhaliso kunye nentengiso. Nangona kunjalo, xa oku kunokufezekiswa akukaqikelelwa - ngokukaHastings, kungathatha unyaka ukuya kwiminyaka emibini. Kodwa ayizizo iiprojekthi kuphela ezishiyekileyo kwiNetflix.
Intengiso yeNetflix: IChef Reed Hastings eneneni ayingomlandeli wentengiso kwiqonga lakhe leNetflix. Ukusasaza. (Ifoto yefayile) © Guillaume Horcajuelo/Imago
Abathengi abaninzi babelana ngeenkcukacha zabo zokungena kunye nabahlobo okanye amalungu osapho, kakhulu ekucaphukisayo kweNetflix. Ngokutsho kwe-dpa, ngaphezu kwe-100 lezigidi zemizi ziyakwenza oku. INetflix inokusebenzisa iidilesi ze-IP ukubona ukuba ngubani ofikelela kwiqonga lostrimisho. Ukusasaza isuka phi. Kusafuneka ukuba ukwazi ukwabelana ngomrhumo wakho, kodwa ngexabiso elongezelelweyo. Bekuya kuthabatha malunga nonyaka ngaphambi kokuba oko kuphunyezwe. I-Netflix isandula ukubhengeza ukuba iya kwandisa amaxabiso obhaliso: oku kuchaphazele abathengi bokuqala e-United States, eCanada, eGreat Britain naseIreland. Oku kunokwenzeka kungekudala eJamani, ke nantsi isishwankathelo samaxabiso obhaliso lwangoku:
- Ubhaliso olusisiseko lweNetflix kwi-7,99 euros ngenyanga: INetflix ingasetyenziswa kwisixhobo esinye, i-HD kunye ne-Ultra HD ayifumaneki.
- Ukubhaliswa okusemgangathweni kweNetflix kwi-euro eyi-12,99 ngenyanga: Izixhobo ezimbini zingasetyenziswa ngexesha elinye, iHD iyafumaneka.
- Ukubhaliswa kwePrimiyamu yeNetflix kwi-euro eyi-17,99 ngenyanga: INetflix ingasetyenziswa kwizixhobo ezine ngexesha elinye, iHD kunye ne-Ultra HD ziyafumaneka.
- Azisekho iinyanga zesilingo sasimahla. (Umthombo: netflix.com)
Ukunyuka kwexabiso kunye nentengiso ecwangcisiweyo yeNetflix: amanye amaJamani aya kusebenzisa ubhaliso oluxhaswa yintengiso
Kodwa kukho abantu abangachasanga ukubhaliswa kweNetflix kunye nentengiso. Ngokweziphumo zophononongo olwenziwe yinkampani i-AdTech Trade Desk, i-25% yamaJamani aya kusebenzisa ubhaliso lwe. Ukusasaza ngexabiso eliphantsi ngentengiso. EBritani, loo nto inokucingeleka nge-40%.
Malunga neminyaka emibini edlulileyo, iNetflix yonyusa inani layo lokubhaliselwa: njengoko ophumeleleyo ubhubhane we-corona, iNetflix yafumana abathengi abatsha abazizigidi ezingama-37 ngo-2020. Ukusasaza uye waba nokhuphiswano oluninzi kwiminyaka yakutshanje. IDisney, iAmazon, iWarner's HBO Max kunye neApple nazo zibonelela ngeqonga Ukusasaza -I-Disney + ngakumbi ibonelela ngothotho olwaziwayo kunye nothotho lweemovie ezinjengeeMfazwe zeNkwenkwezi kunye neMarvel. Ukhetho ngoku lubanzi kakhulu, iNetflix, iDisney + kunye neCo zibonelela ngomxholo owahlukileyo kunye nobhaliso. (Natasha Terjung)
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕