😍 2022-04-12 21:02:06 - Paris/France.
Iipodcasts kunye Ukusasaza kumculo kunye nerediyo yabona ukukhula okunamandla kwingeniso yentengiso, yafikelela kwi-4,9 yeebhiliyoni zeedola kwingeniso ngo-2021, ngokwengxelo evela kwi-Interactive Advertising Bureau ekhutshwe ngoLwesibini.
Phantse nge-58% yokukhula konyaka-enyakeni kwingeniso yentengiso-isuka kwi-13% kunyaka ongaphambili-icandelo le-audio yedijithali liye lakhula ngakumbi kwividiyo. Ukusasaza, imidiya yoluntu, ukukhangela kunye nokubonisa intengiso kwi-2021, ngokwengxelo.
Uninzi lokukhula kudidi lwedijithali lwe-audio luvela kwizixhobo eziphathwayo, ezivelise i-4,1 yeebhiliyoni zeedola kwingeniso yentengiso kwaye zibalelwa kwi-85% yengeniso epheleleyo yecandelo. Ingeniso evela kwizixhobo zedesktop zeaudio yedijithali xa ithelekiswa nezigidi ezingama-739 zeedola, ngokutsho kwengxelo.
Kodwa ngokweedola ezipheleleyo, ukukhangela kwaqhubeka kuvelisa ingeniso enkulu yonyaka kwi-78,3 yeebhiliyoni zeedola, ilandelwa yintengiso yokubonisa kwi-56,7 yeebhiliyoni zeedola. Ividiyo yeDijithali yayiyeyesithathu inkulu yomqhubi wengeniso yentengiso, izisa phantse i-40 yeebhiliyoni zeedola ngo-2021, emele ukukhula kwe-51% unyaka nonyaka.
Ingxelo ikwafumanise ukuba intengiso kumajelo eendaba ezentlalo ikwazile ukubuyela kokunye ukwehla okubonwe ngo-2020 ekuqaleni kobhubhane ukuzisa i-57,7 yeebhiliyoni zeedola kunyaka ophelileyo. Kodwa iinkampani ezifana ne-Facebook umzali we-Meta kunye ne-Snap ziyaqhubeka nokujongana nokuhla kwengeniso ebangelwa yi-Apple's iOS utshintsho lwangasese, oluqale kunyaka ophelileyo kwaye luvumela abasebenzisi ukuba barhoxe ekubekeni iliso, kwaye impembelelo yabo inokungabonwa ngokupheleleyo kude kube kamva. unyaka.
Umthombo: Ingxelo yeNgeniso yeNtengiso ye-IAB/PwC ye-Intanethi, FY 2021 IAB/PwC
SOURCE: Uphonononga Iindaba
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