😍 2022-05-30 12:02:38 - Paris/France.
Ukuwa kweNetflix kushukumise lonke ishishini lokuzonwabisa. ukusasaza, ukunyanzela iinkampani ukuba zijonge ezinye iindlela zokuhlawula kunye nokugcina abasebenzisi kwisiseko sabo sababhalisi. Inketho yokuba amaqonga e yosasazonjengeNetflix, iHBO Max kwaye ngoku iDisney + ifaka intengiso kumxholo ukutshintshiselana ngexabiso eliphantsi lobhaliso.
I-Peto le paradigm entsha yentengiso iya kwaphula enye yezinto ezintle kakhulu zamaqonga: ukuphepha iintengiso kumsebenzisi ukuba abone umxholo wakhe awuthandayo.
KuClaudia Benassini, ingcali kumabonwakude kunye neeplatifti zedijithali kunye nomphandi kwiYunivesithi yaseLa Salle, ukungena kwentengiso kumaqonga kamabonwakude. yosasazo “Kufana nokubuyela kwinkqubo kamabonwakude evulekileyo, kodwa ngecala eliphantsi lokuba intengiso eMexico imbi kakhulu”. Ngaphandle koku, ingcaphephe iyaqonda ukuba iya kuba yinto yokukhetha ukufikelela kumxholo wedijithali ngaphandle kwemeko yezoqoqosho ilizwe elihamba kuyo.
"Ingafana neYouTube, apho kukho ababhalisileyo abahlawulayo ukuba bangabinazo iintengiso kwaye abo bangahlawuliyo bafumana iintengiso njengenxalenye yomxholo wabo," utshilo uBenassini.
UDavid Chávez, usekela mongameli wentengiso kwi-Walt Disney Inkampani yaseMexico, uyavuma ukuba ukungena kweentengiso kunokubonwa "njengokubuyela kwimodeli ekubonakala ngathi yayivela kuyo", kodwa yiparadigm eyimfuneko ukwenza idemokhrasi ukufikelela kumajelo eendaba. amaqonga. yosasazo.
"Ndicinga ukuba sifumana iindlela ezahlukeneyo apho umsebenzisi angathatha isigqibo sokuba atyale imali kwiqonga elingenazo iintengiso okanye ukuba bakhetha ukungatyala imali eninzi kwiqonga elineentengiso," utshilo uChávez kudliwanondlebe no. Ukwandiswa.
Ngokutsho kwedatha evela kwinkampani yokubonisana i-Ciu, ekupheleni kwe-2021, abasebenzisi abazizigidi ezili-12 babhalisele kwiiplatifti ze-intanethi. yosasazo, apho i-56% ine-akhawunti enye, i-27% ezimbini kunye ne-17% ezintathu. Iindleko eziqhelekileyo yi-135 pesos ngenyanga.
URadamés Camargo, umhlalutyi kwi-Ciu consulting firm, ubonisa ukuba ukufakwa okutsha kweentengiso kumxholo we yosasazo Oku kunokuba luncedo kubasebenzisi, yinto enye efunekayo ukufikelela kumaqonga kunye nokugcina imodeli yoqoqosho lweenkampani.
ivixen, yosasazo ukusuka kwiTelevisa, ngumzekelo wendlela iinkampani esele ziqala ngayo ukukhangela ezinye iindlela zoshishino lwazo nangaphambi kokuba ziqalise, kuba ziya kuba neemodeli ezimbini zokubhalisa: simahla kwaye zihlawulwe, iveza iCamargo.
"(Umsebenzisi) akakwazi ukufikelela kuwo onke amaqonga ngenxa yokuba ipokotho ayanelanga, kodwa kwafuneka afikelele kumaqonga emodeli entsha yeshishini efana nentengiso, kwaye ekuqaleni abasebenzisi banokukruquka, kodwa ekugqibeleni kuya kubakho ukuqonda kwabo. inxalenye yokuba banokufikelela kulo mxholo ngendlela enoqoqosho ngakumbi”, uvakalisa umhlalutyi ovela kwinkampani yokucebisa iCiu.
SOURCE: Uphonononga Iindaba
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