✔️ 2022-04-20 09:00:00 - Paris/France.
Reed Hastings, i-CEO ye Netflix, iya kwiNkomfa yeHlabathi yeMilken Institute ngo-Oktobha 18, 2021 eBeverly Hills, eCalifornia.
UPatrick T. Fallon | AFP | Getty Imifanekiso
Kufuneka siphile sijonge phezulu. Imithombo yeendaba yelifa iphazamisekile Netflix.
Netflix ibhengezwe ngoLwesibini ukuba iyaphanda ukongeza inqanaba eliphantsi lentengiso esekwe kwinkonzo yayo. Eli nyathelo libeke eyona nkonzo yokusasaza ividiyo enkulu kwihlabathi kwindawo eyodwa yokulandela isikhokelo seendaba zemveli.
U-Hulu, ophethwe yiComcast kunye neDisney, nguyise ongumseki we Ukusasaza ixhaswa ngemali ziintengiso. Kwiminyaka yakutshanje, iinkonzo eziphambili ze Ukusasaza evela kuWarner Bros. UFundo (HBO Max kunye noDiscovery+), i-NBCUniversal's Peacock, kunye neParamount Global's Paramount+ zonke ziphehlelelwe ngemigangatho esekwe kwintengiso ngexabiso eliphantsi kuneemveliso zazo ezingenantengiso. UDisney uthe kwinyanga ephelileyo ukuba iDisney + izakubonelela ngemveliso exhaswa yintengiso.
Ishishini leendaba zelifa lichithe iminyaka emine edlulileyo lilungisa ishishini lalo ukuze likhuphisane Netflix. Zonke imidiya ilifa baye bagqiba ukuba imodeli ye Ukusasaza ukusuka kuphela Netflix yayilikamva lokusetyenziswa kokuzonwabisa. iinkampani zibonile Netflix ukurhweba kwi-multiples ephezulu esibhakabhakeni, okubangela ukuba ixabiso lesabelo linyuke kungakhathaliseki ukuba kuchithwa kangakanani umxholo.
Isiphumo yaba liqela leenkampani ezinkulu ezigxile ekukhuphisaneni ngokuthe ngqo Netflix endaweni yokukhusela iphakheji ye-TV ehlawulwayo, yinde isithsaba esinqabileyo soshishino.
Ehlabathini le Ukusasaza, Netflix ijongeka njengomntu obambeleyo-ukuzabalaza nokugcwala kunye nenkonzo esisiseko yokuguga. Ezi isenokungabi ziindaba ezimnandi kwiinkampani zolonwabo ezisokolayo ukufumana isabelo semarike.
Injongo enethemba leenkampani zemidiya yemveli ibe kukufezekisa uhlobo olufanayo lokurhweba ngokuphindaphindiweyo njengoko Netflix -imeko ethi "wonke umntu uyaphumelela". Kodwa, okwangoku, kubonakala ngathi abo bakhuphisana nabo kwezolonwabo badubule Netflix, eyavuma ekuhlaziyweni kwengeniso yekota yokuqala ukuba ukhuphiswano olukhulayo lukhokelele ekukhuleni okucothayo.
Izenzo ze Netflix yehle ngaphezulu kwe-35% ngolwesiThathu, irhuqa i-capitalisation yayo kwi-100 yeebhiliyoni zeedola okokuqala ngqa ukusukela ngo-2018.
Xa inkampani irhweba ngemivuzo yababhalisi, njengaye Netflix, akunakuphepheka ukuba umculo ekugqibeleni uya kuyeka. Akukho nkampani inokugcina ukukhula kwababhalisi ngokungenasiphelo. Uzaliso lusekiwe.
Oku kubonakala ngathi kwenzekile Netflix, elahlekelwe ngababhalisi okokuqala ngaphezu kweminyaka eyi-10 kwikota yokuqala kwaye ibikezele enye ilahleko ye-2 yezigidi zababhalisi kwikota yesibini.
Imeko imbi kakhulu, ekuqaleni, ukuba umlawuli wezezimali Netflix, Spencer Neumann, ungene ngaphambi nje kokuphela kwenkomfa yenkomfa yengeniso yenkampani ngoLwesibini ukuqinisekisa abatyali-mali ukuba Netflix iseza kunyuka ngokwemiqathango yababhalisi unyaka wonke. - intuthuzelo exelayo kuthathelwa ingqalelo ukuba uninzi lwabahlalutyi bebelindele Netflix Yongeza phantse izigidi ezingama-20 zababhalisile ngo-2022.
"Kuya kubakho ukukhula kwiimali ezihlawulwayo," utshilo uNeumann. “Ndifuna nje ukuqinisekisa ukuba iyaqondwa. »
Kwaye ngoku?
Un Netflix Ukucutheka akulunganga kwiHollywood, ethe yazuza kungekuphela nje ngokuvuma ukuchitha imali, kodwa nakugqatso lwezixhobo olukhuphisana nabo.
Inguqulelo ye Netflix ekufuneka kucuthwe inkcitho kuba ayisenalo ixabiso lemarike elinyusiweyo linyanzela ishishini lonke ukuba lifumanise ukuba lingenza ntoni ngokulandelayo. Ewe Netflix Yamkela iintengiso emva kweminyaka yokuchasa, ngaba inkampani iya kuhamba kwimidlalo ephilayo ngokulandelayo?
U-CEO u-Ted Sarandos uthe khange abone indlela enengeniso kwezemidlalo ngexesha lenkomfa yangoLwesibini, kodwa Netflix kubonakala kukwenza umkhwa wokutshintsha iinkolelo ekudala ikho. Netflix ukungahoyi ukwabelana ngephasiwedi iminyaka emininzi- kwaye ngoku iyatshintsha nayo.
Si Netflix ijongeka kwaye yenza njengazo zonke ezinye iinkampani zokuzonwabisa, ilungiselela ukuphazamiseka. Akukacaci ukuba umdlalo, othe inkampani iwuphindaphinda njengendawo entsha, iya kwanela ukwahlulahlula. Netflix Yipeloton.
Ishishini ngoku libonakala lingazinzanga ngakumbi kunokuba lalinjalo kunyaka ophelileyo, xa “urhwebo lunjalo Netflix ngokwenene yayilusukelo. Kukho intelekelelo exhaphakileyo yokuba iimfazwe ze Ukusasaza iya kukhokelela ekudityanisweni okukhulu, kodwa akucaci ukuba abalawuli banokuvumela izivumelwano ezinjalo.
Iinkampani zosasazo bezinokuthi zibambene ngasemva kukhuseleko lwepakethe yeTV ehlawulwayo, kodwa zibeke emngciphekweni wokuncama ikamva Netflix kunye nezinye iingxilimbela zetekhnoloji. Enoba eso sigqibo sichanile okanye akunjalo, le nqanawa iye yahamba.
Kwaye ulandele Netflix dans le Ukusasaza khange ikhokelele kulwandiso oluninzi olulindelwe ziinkampani zelifa. Ngelixa Netflix iyawa, oontanga bayo abasandula ukuchazwa benza njalo. I-Paramount Global yehle ngaphezu kwe-8% ngoLwesithathu. Warner Bros. Ukufunyanwa kwehle ngaphezu kwe-6%. IDisney yawa 5,6%.
Imithombo yeendaba yelifa inokuba yehlile Netflix ngendlela ethile. Kodwa ngokwenza oko, idale ingxaki ekhoyo kulo lonke ishishini lokuzonwabisa. Siza kwenza ntoni ngoku?
BUKA: Netflix Khange enze imali kwi-500 yezigidi zababukeli, utsho uJim Cramer
Isibhengezo: I-Comcast ngumnini we-NBCUniversal, inkampani engumzali ye-CNBC.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟