✔️ 2022-05-31 11:50:17 - Paris/France.
Ngexesha apho iNetflix inikezele ekubhengezeni, kubonakala kusengqiqweni ukuba inkampani iza kuzama ukufumana isiqwenga seqela leemveliso ezifuna ukujoyina i-premiere ye-Stranger Things 'isizini yesine.
Inxalenye yokuqala yesizini yesine ye izinto ezingaqhelekanga ikhatshwa luluhlu olupheleleyo lweempawu. Babefuna ukuxhasa kuqeqesho lwabo oludumileyo lweNetflix uthotho oluvela kwiDomino's, Doritos, MAC Cosmetics, Quicksilver, umenzi wewotshi uTimex kunye nenkampani kabhaka iJansport.
Eli ayiloxesha lokuqala ukuba iibrendi, ziqaphele umtsalane omangalisayo we izinto ezingaqhelekangazikufutshane ngabom kwimveliso yeDuffer Brothers. Sele ngo-2019, xa iNetflix yazisa isizini yesithathu yolu ngcelele, iibrendi ezingama-75 zakhwela into eyayithembisa ukuba (kwaye eneneni yayiyinkcubeko) yenkcubeko yehlabathi.
izinto ezingaqhelekanga emva koko uphendule iimvakalelo eziqhelekileyo ezigcinelwe "ii-blockbusters" ezinkulu.. Kwiminyaka emithathu eyadlulayo, iNetflix yayiseyinkokeli engathandabuzekiyo kwimakethi yevidiyo Ukusasaza (kusenjalo nanamhlanje, kodwa iingxaki kunye nabakhuphisana nabo bayaqokelelana) kwaye ezi ziimpawu ekwafuneka ziqinisekise inkampani yaseLos Gatos ngexabiso layo ukuxhoma ingalo. ukusuka kwenye yeemveliso zakhe ezidumileyo.
Ngo-2022, izinto zitshintshe kakhulu kwiNetflix. Kwikota yokuqala yonyaka, inkampani ilahlekelwe ngababhalisi abangama-200. Yayikokokuqala kwiminyaka eli-000 ukuba amanani ababhalisile beNetflix anyuke. Emva kokunikezelwa kwamanani anjalo angathandekiyo, izihloko zeqonga le Ukusasaza ividiyo yawa yi-37% kwimarike yemasheya.
Nangona, ngababhalisi abangaphezu kwezigidi ezingama-220, iNetflix iyaqhubeka nokulawula intengiso yevidiyo Ukusasaza, Abanye abakhuphisana abangabalulekanga abanje ngeDisney +, HBO Max, Prime Video okanye Apple TV + ziyingozi kwizithende zayo.
Kwakhona, ukuba kwixesha elidlulileyo izinto ezingaqhelekanga ubukhulu becala i-"zeitgeist" yentengiso yevidiyo ngokwayo Ukusasaza, ngoku kufuneka akhuphisane blockbusters ezifana Obi Wan KenobiI-premiere yakhe kwiDisney + idibane nothotho lweNetflix yamandla angaphezu kwendalo.
I-Netflix ayinakukhetha ngaphandle kokwandisa intsebenziswano kunye neempawu
Ngexesha apho iNetflix inikezele ekubhengezeni (yona kanye yayiyithiyile) Kubonakala kunengqiqo ukuba inkampani iza kuzama ukufumana isabelo somhlambi weempawu ezifuna ukujoyina i-premiere yesizini yesine ye. izinto ezingaqhelekanga. "Umceli mngeni weNetflix kukuba akukho miboniso mininzi ngokwenene ukuba iibrendi zifuna ukuba yinxalenye enkulu," uJason Harris, i-CEO kunye nomseki we-arhente iMekanism, uxelele iNetflix. Ishishini elikhawulezayo... "izinto ezingaqhelekanga i-nostalgic, yimvakalelo ehambelana kakhulu nabaphulaphuli abancinci ngoku. Kodwa akukho miboniso mininzi kwiNetflix enkulu ngokwaneleyo ukuba iibrendi zifuna ukunxulumana nazo. »
KuStacy Taffet, usekela mongameli wentengiso kaFrito-Lay kuMntla Melika, isigqibo sokuxhoma ingalo izinto ezingaqhelekanga eneneni yayilula kakhulu. Ndandisele ndiyibonile indlela UDoritos wenze ii-cameos ezifihlakeleyo (kunye nezingekho semthethweni). izinto ezingaqhelekanga. Ngapha koko, ngokuchanekileyo ngo-1986, unyaka apho isizini yesine yolu ngcelele lwenzeka, uphawu lwe-snack lwazisa incasa yalo ye-Cool Ranch kwi-Atlantiki.
"Izinto ezingaqhelekanga zibhenela kwizizukulwana ezahluke kakhulu, ngakumbi iGeneration Z, eyenye yeenjongo eziphambili zikaDoritos"I-Taffet ikrwelela.
I-subsidiary kaFrito-Lay nayo iya kuququzelela ikonsathi ye-intanethi nge-23 kaJunikwiveki ngaphambili ukuba inxalenye yesibini yexesha lesine le izinto ezingaqhelekanga iqandusele, kwaye iya kuba namabali omculo we-80s afana ne-Go-Go's, i-Corey Hart kunye ne-Soft Cell.
Iminyaka elikhulu leyo uDoritos efuna ukunxulumana nayo ngokunxulumana nayo izinto ezingaqhelekanga ezi ziyafana noDomino awayenazo engqondweni xa wayethatha isigqibo sokusebenzisana nomboniso weNetflix. “Esi sisicwangciso esijolise ekufikeleleni kubaphulaphuli abasakhulayo kwaye izinto esizilindeleyo kulo mba ziphezulu kakhulu. Abantu abancinci abafuni ukuba iibrendi zinxibelelane nabo ngeendlela ezicacileyo, ”utshilo uKate Trumball, usekela mongameli we-brand kunye nokuyila kwaDomino.
Nangona kunjalo, ayisiyonto nje into yokuba iNetflix ithathe isigqibo sokwahlula isizini yesine ye izinto ezingaqhelekanga kwiziqwenga ezibini. Kucacile ukuba inkonzo yevidiyo kwi Ukusasaza ufuna ukunyanzela abalandeli ukuba bahlale eqongeni ubuncinane iinyanga ezimbini (kwakhona zihambelana neekota ezimbini ezahlukeneyo).
Mhlawumbi kunjalo izinto ezingaqhelekanga yiba luhlobo "lokhenketho" lweNetflix xa kufikwa ekumiseni ukopha kwababhalisi, kodwa Kufuneka kwakhona ibe yindlela yokwandisa intsebenziswano yabo kunye neempawu, emva kwayo yonke into, ezimiselwe ukuba yinxalenye yekamva labo ngokuthengisa.
Ngokujonga ukukhula kweemeteoric kweDisney +, inkampani yakhe yabazali ingutitshala wokwenyani ovuselela iintliziyo zeempawu, INetflix kufuneka ivelise imiboniso emininzi enokuba yinto enqwenelekayo kwiibrendi. Oku, emva kwayo yonke loo nto, zeziphi iibrendi ezijongayo xa zityikitya intengiso kunye nezivumelwano zenkxaso. Kwaye oku kukwanokuthi ekugqibeleni kukhuthaze ukukhula (okuyehlayo okwangoku) kubabhalisi beNetflix.
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SOURCE: Uphonononga Iindaba
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