✔️ 2022-12-11 07:00:08 - Paris/France.
Imarike iyatshintsha indlela evavanya ngayo impilo yeenkampani kwi yosasazo. Amanani ababhalisi, awona afanelekileyo iminyaka, alawulwa zezinye iintlobo zezalathisi, zithembeke ngakumbi xa kufikwa ekufumaneni umbono wemeko yabo yezemali yokwenyani.
Utshintsho lwalufuneka ngokucacileyo. I-Wall Street ayikalibalanga ukuba ukuqhuma kwe-bubble stock ichaphaza com oku kubangelwe ubukhulu becala kusetyenziso lwemilinganiselo engakuhoyi ukuhamba kwemali. Yiyo loo nto ngoku ijonga iimethrikhi ezifana nenzuzo ngomthengi ngamnye, izinga lokurhoxisa, ixesha elichithwe eqongeni, okanye inkcitho yomxholo.
Khula ngokukhawuleza…kwaye ekuhambeni kwexesha uza kwenza imali
Ishishini lokubhalisa liqhuba utshintsho olukhulu, okwesibini kwimbali yalo. Eyokuqala kuxa yasuka ekubeni sisikhongozeli sekhathalogu yomntu wesithathu ukuya ekubeni liqonga lomxholo wokuqala, owandise ngokumangalisayo iimfuno zayo zotyalo-mali kwaye, ukongezelela, ubunzima bokuba lishishini elinengeniso (eyahamba ngokuyimfuneko kulwandiso lwamazwe ngamazwe, kungoko. inani lababhalisi lalibaluleke kakhulu).
Ukusetyenzwa okwesibini kwancipha ngexesha lo bhubhani kwaye kwadubula ngokuqinisekileyo ekuqaleni konyaka, kunye nengxaki yezoqoqosho. I-wave yesibini yamaqonga yosasazoekupheleni kuka-2019, kukhokelele kumanani okukhula kwembali.
Ngokomzekelo, iDisney + ikwazile ukuwela umda wabathengi abazizigidi ezili-100 kwisithuba esingaphezulu konyaka, inani elithathwe yiNetflix iminyaka eli-10 ukulidlula. Nangona kunjalo, konke oku kufunyanwa akuzange kuvelise iindleko ezininzi kuphela (ukusuka kwiindleko zentengiso ngokubanzi, ukwanda kwamazwe ngamazwe kunye nokunikezelwa okumnandi) kodwa kunye nemeko yokugcinwa enzima ngakumbi (ukuzaliswa kweemarike kwenza kube nzima ukugcina abathengi kwiinyanga ezili-12 zonyaka).
Le meko, kwinkampani enomda onzima kangaka, iguqule ukuhamba kwemali okungalunganga kwaba yinyani engenaluvelwano yokuba iWall Street yayisibekela iliso ngenkolelo yokuba kwixa elizayo, isabelo semakethi siza kuguqulela ekubeni yinzuzo… Ii-alam ngokuwa kwababhalisi beNetflix ekuqaleni kuka-2022. Emva kwexesha lokwamkelwa ngobuninzi kolu hlobo lwenkonzo, imarike yazifumanisa ijongene noqoqosho olubuthathaka lwasekhaya kunye nabathengi abangaphezulu kwemisebenzi yezandla phesheya.
IWall Street iqalile ukuba nexhala ngoku. Into yokugqibela ababeyidinga yayikukuxhasa ngezimali ukukhula kweshishini elenza ilahleko, eligqunywe kukukhula okubalulekileyo kunye nesithembiso senzuzo yexesha elizayo eyayibonakala ikude kakhulu.
Amanyathelo amatsha kwixesha lasemva kwemfazwe yosasazo
Ngoku abatyali-mali, njengoko kuchaziwe kwingxelo Yiba nobuganga bokusasaza Basebenzisa izikhombisi ezitsha zokulungelelanisa amanani ababhalisi, kunye nezinto ezixabisa, umzekelo, ubudlelwane phakathi komthengi kunye neqonga okanye ingeniso kunye neendleko zabo.
1 — ARPU
I-ARPU (ingeniso eqhelekileyo ngomsebenzisi ngamnye) sisiphumo sokusasazwa kwengeniso phakathi kwabathengi benkonzo. Yimetric elinganisa inzuzo eyenziwe ngumrhumi ngamnye.
I-ARPU inokuchaphazeleka ngakumbi xa iipakethe zekhontrakthi zenziwe ngexabiso eliphantsi (umzekelo, ukunikezela ukuhlawula isiqingatha ngokusisigxina kubhaliso olutsha, njengoko wenzayo i-HBO Max xa yafika eSpain) okanye iipakethe zentengiso (ezinciphisa iindleko zobhaliso lweenkonzo ezininzi xa zenziwe. ngokudibeneyo). Kule meko, inani lababhalisi libukeka lihle kwiphepha, kodwa lifihla ibhalansi engalunganga, ekubeni ingeniso eyenziwa ngaba bathengi ayifaki iindleko zokuzifumana kunye nokuzigcina.
Ukubhaliswa okucocekileyo, njengomzekelo wezoshishino, kusekelwe kumthamo wemisebenzi, ekubeni ingeniso eshiya umthengi emva kwayo ivaliwe. Into ebonakaliswe kulo nyaka kukuba, kwimeko yeenkampani ezinemigaqo-nkqubo yorhwebo enobundlobongela, le siling akufikelelwa kuyo.
Ukunyuka kwamaxabiso (elona nyathelo lisengqiqweni, kodwa nelona lingathandekiyo), ukucuthwa kweeakhawunti ekwabelwana ngazo ( "ukunyanzela" ubhaliso olutsha), ukufakwa kwamashishini amatsha (njengamatshaneli eqela lesithathu okanye irenti) kunye nezicwangciso ezinentengiso. amanyathelo aqaliswe ngabaqhubi abaninzi ukuze baphucule i-ARPU yabo.
2 - Iintlawulo zokurhoxisa
Iintlawulo zokurhoxisa (isantya kwinguqulelo yayo ye-Anglo-Saxon) ilinganisa inani lababhalisi abathi inkampani iphulukane nayo ngexesha elinikiweyo. I qhuqha Oku ngokungathandabuzekiyo sesinye sezoyikiso ezinkulu zemodeli yobhaliso, kuba lishishini eliguquguqukayo kakhulu (kulula ukubhalisa kodwa nokungabhalisi).
Ukwazi ukuba bangaphi abantu abashiya iqonga inyanga nenyanga kuye kwaba enye into ekugxilwe kuyo kubatyali-mali njengoko icacisa inani lababhalisi. Izinga eliphezulu libonisa ubunzima ekuzigcineni kwaye, ngokuchaseneyo, izinga qhuqha ukunciphisa kubonisa ukuba ababhalisi bathembekile.
Kuqoqosho lwanamhlanje, ugcino luba sisimethrikhi esibalulekileyo kuba simisela amandla esiphakamiso sexabiso leqonga xa ukhuphiswano luphezulu okanye uqoqosho lunzima.
Ngaba uyayithanda le nto uyifundayo?
Qala usuku lwakho usazi ukuba iinkokeli zeenkampani ezinkulu zehlabathi zicinga kwaye zikhathalele ngantoni amabali akhethiweyo angeniswe ngu Ishishini Ngaphakathi eSpain into yokuqala rhoqo kusasa.
Fumana incwadana yeendaba
3 — Ixesha eqongeni
Ixesha elichithwa ngumsebenzisi ejonge umxholo kwiqonga alisebenzisele ikhontrakthi lihlala lisisalathisi esisisiseko somsebenzi wobhaliso, kuba luchaphazela ngokuthe ngqo Nxaxheba yomthengi (okukhona ukuvezwa okukhulu kwiqonga, okukhona kusezantsi amathuba okungazibandakanyi). Kuya kufaneleka ngakumbi ukusuka kulo nyaka, kunye nokuthunyelwa kweenguqulelo ze-AVOD kwezi nkonzo, njengoko kubonisiwe kwingxelo uhlobo.
Ixesha lokubukela lihambelana ngokuthe ngqo kumgangatho kunye nobuninzi bomxholo ofika kwiqonga kunye nokuziphatha kokunikezelwa (kwiibhloko, kudla ngokuvelisa iiyure zokubukela ngaphezulu kweveki emva kweveki).
Isebe ngalinye lilandela indlela eyahlukileyo yobuchule kulo mba, nelithi ekugqibeleni libe noxanduva lokuqinisekisa isalathisi esilandelayo.
4 — Iindleko zomxholo
Inkcitho yomxholo kunye nembuyekezo kolotyalo-mali (ROI/buyela kutyalo mali) ukulinganisa ukusebenza kwenkcitho yokwakha inkqubo yenkonzo esekelwe kwinjongo ezimbini: ukuba umxholo uhambelana kwaye ngoko ke abantu bafuna ukubhalisa (i-CAPTURE) kwaye abathengi abakhoyo bathanda oko bakubonayo, ukomeleza ubudlelwane babo kunye neqonga (ukwandisa IXESHA LOKUBUKELA, ukwanda kwe-RETENTION kunye nokunciphisa i-CHUNN).
Le mpumelelo ilinganiswa ngokweeparameters ezifana nokuthandwa kwayo, ukukwazi ukuvelisa incoko, amandla ayo okuphumelela amabhaso, ukuzingisa kwayo ekuhambeni kwexesha, ukukwazi ukuvelisa umdla kwaye ngoko ukubeka iziseko ze-IP, njl. Umxholo osebenzayo, ekugqibeleni, ngowokubiza imali encinci kwaye uzuze iziphumo ezintle, okwenza kube lula kungekuphela nje ukuzihlawulela kodwa kunye nokwenza inzuzo.
Kwimeko yezoqoqosho yangoku, imarike ayinakukwazi ukuthenga indlu enkulu yamakhadi okanye, ukongezelela, ityale imali kwiinkampani ezingenazo iiakhawunti zazo ngokuma okuhle nasiphi na isabelo semarike abakwaziyo ukusoyisa.
Yiyo loo nto umyalezo weWall Street ngoku uvakala kakhulu: Unokuba nabalandeli abaninzi, kodwa ngaba bakunika imali? Ngaba bahlala nawe ixesha elide? Ngaba bakubona rhoqo? Ngaba bayakuvumela ukuba ubuyisele imali oyisebenzisileyo?
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗