📱 2022-04-27 00:18:02 - Paris/France.
Iisilhouettes zelaptop kunye nabasebenzisi besixhobo esiphathwayo zibonwa ecaleni kwembonakalo ekwisikrini yelogo yeYouTube.
Dado Ruvic | IiReuters
Ngexesha lo bhubhani, iYouTube yayiyenye yezona zinto ziqhuba ukukhula kweAlfabhethi njengoko abantu abaninzi babencanyathiselwe kwizikrini zabo ngelixa bebambekile ekhaya. Indawo yevidiyo iqhubekile nokukhula okukhawulezileyo kulo nyaka uphelileyo njengoko uqoqosho luphinde lwavulwa kwaye inkcitho yentengiso isanda.
Ubuncinci kwikota, umculo uyeka.
Ngaphambi kokuba ikhuphe ingxelo yayo yekota yokuqala yengeniso ngoLwesibini, iAlfabhethi kulindeleke ukuba ichaze ukukhula kwe-25% kwiYouTube. Elo nani belingaphantsi kwe-14%, linegalelo kwilahleko ebanzi yengeniso kunye neengeniso kunye nokwehla okubukhali kwisitokhwe se-Alphabet.
Amanani kaYouTube luphawu lwamva nje lokuba imakethi yentengiso yedijithali ibethwe kanobom kwimeko yokunyuka kwamaxabiso kunye naphakathi kweenkxalabo ezikhulayo malunga nokuwohloka kweemeko zoqoqosho olukhulu. Kwiveki ephelileyo, i-CEO ye-Snap u-Evan Spiegel uthe ikota yokuqala "yayinzima" kumntu okhuphisana naye kuYouTube, kwaye inkampani ibonelele ngesikhokelo sokuthengisa esibuthathaka kwikota yesibini.
KwiYouTube kunye ne-Snap, kukho i-juggernaut ekhulayo ethatha isabelo sentengiso: TikTok. Ngeli xesha, ezinye iinkampani zemithombo yeendaba ezinkulu nezincinci zikhupha ividiyo kunye neenkonzo zokusasaza ezikhuphisanayo kwiibhola zamehlo zabathengi.
Yongeza kunye nengeniso yentengiso yeYouTube I-6,87 yeebhiliyoni zeedola ilandele i-7,51 yebhiliyoni ye-Wall Street elindelweyo, ngokutsho kwe-StreetAccount.
"Ngelixa ukhangelo lwenkampani kunye namashishini amafu eqhube kakuhle kwikota yokuqala, ishishini layo levidiyo yeYouTube liye lasilela kuqikelelo lomhlalutyi, ngenxa yokhuphiswano olwandisiweyo lwamaqonga evidiyo asekuhlaleni afana neTikTok kunye nenani leenkonzo zokuzonwabisa eziphambili ezikhokelwa yiDisney +," wabhala. UPawulos Verna. , umhlalutyi kwi-Insider Intelligence, kwi-imeyile emva kwengxelo.
Phantse unyaka odlulileyo - kwikota yesibini ka-2021 - ingeniso yeYouTube yayingaphezulu kwe-7 yeebhiliyoni zeedola, inyuke nge-83% ukusuka kunyaka ophelileyo, iyibeka kufutshane nengeniso yekota evela kwiNetflix. Iziphumo eziphoxayo zikaYouTube kwixesha elidlulileyo ziye zathoba ingeniso yeAlfabhethi, nto leyo enegalelo ekwehleni kwengeniso eshiyekileyo.
IYouTube ibheje ukukhula kwayo kwexesha elizayo kwimveliso yevidiyo efutshane ebizwa ngokuba ziiShorts, impendulo yayo kubakhuphisi beselula abanjengoTikTok, Snap kunye neeReels ze-Instagram. NgoMeyi ka-2021, iYouTube yabhengeza ukuba izakuhlawula i-100 yezigidi zeedola kubantu abenza iividiyo ezidumileyo. NgoLwesibini umnxeba, abaphathi bathi i-Shorts ineembono ze-30 yezigidigidi zemihla ngemihla, kodwa inkonzo ikwinqanaba lokuqala lokwenza imali.
Izinto ezahlukeneyo zenzakalisa intengiso yentengiso yedijithali iyonke. Zibandakanya utshintsho lwabucala lwe-iPhone, ukuphazamiseka kwekhonkco lokubonelela, ukunqongophala kwabasebenzi, ukunyuka kwamaxabiso kunye nokunyuka kwamazinga enzala. I-Alphabet CFO uRuth Porat uthe ngoLwesibini umvuzo wabiza ukuba ukuhlasela kweRussia eUkraine kunye nokutyhala kukaGoogle kulo mmandla kuyonakalisa ingeniso yeYouTube.
“Elona futhe lithe ngqo kukuba siye sanqumamisa uninzi lwemisebenzi yethu yeshishini eRussia njengoko sasibhengeze ekuqaleni kukaMatshi,” utshilo uPorat. “Ukususela ekuqaleni kwemfazwe, yehla inkcitho yabathengisi, ngakumbi kuYouTube eYurophu. »
Intengiso yevidiyo exhaswa yintengiso ayisiyiyo yodwa inxalenye yeshishini ehluphekayo. I-Netflix ithe kwiveki ephelileyo ukuba ilahlekelwe ngababhalisi okokuqala ngqa kwiminyaka engaphezu kwe-10, ithumela isitokhwe phantsi kwe-35%. kunye noWarner Bros. Ukufunyanwa kutsale iplagi kwi-CNN + kwiiveki nje ezimbalwa emva kokusungulwa kwayo.
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SOURCE: Uphonononga Iindaba
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