🍿 2022-03-29 20:45:36 - Paris/France.
INEW YORK- Phakathi kweengxoxo eziphazamisayo malunga neMetaverse kunye nethemba lokulawula i-media landscape, i-Deloitte's Digital Media Trends Survey ifumene inani leempawu zokuba ukusasazwa kweendaba kunokuba sengozini kukhuphiswano lweMetaverse. Oku kuquka ukunqongophala kokunyaniseka kwiinkonzo ze Ukusasaza abantu, abajongene namazinga aphezulu e-churn phakathi kwababhalisi abancinci, kunye nokuthandwa kwe imidlalo yevidiyo, ezinciphisa ixesha elichithwa luluntu ngeenkonzo ze Ukusasaza kwaye uqale ukuveza abaphulaphuli abancinci kwimetaverse.
Lilonke, ingxelo, ebandakanya abaphenduli abavela kumazwe amahlanu, ifumene ukuba ababoneleli bevidiyo be-intanethi Ukusasaza bajongene noxinzelelo olwandisiweyo lokutsala kunye nokugcina ababhalisi abaye baba savvier ekufuneni umxholo abawufunayo kunye nokulawula iindleko abazihlawulayo. Oku kuyinyani ngakumbi kwizizukulwana eziselula ezikhule ngee-smartphones, imidiya yoluntu kunye imidlalo yevidiyo, kwaye bakhetha amava okuzonwabisa oluntu kunye nokunxibelelana. Kwizizukulwana eziselula, i-feeds yemidiya yoluntu eyenziwe ngumsebenzisi kunye imidlalo yevidiyo imidiya yoluntu inokuhlangabezana ngcono neemfuno zabo kunevidiyo kwi Ukusasaza kunye nokuthandwa kwemidlalo kunika isango kwi-metaverse, abaphandi bathi.
“Ngelixa iimodeli zoshishino ze Ukusasaza ividiyo efunwayo ijongeka kakhulu njengoko yayisenza xa yayisekwa kwiminyaka eli-15 eyadlulayo, amajelo eendaba ezentlalo kunye neenkampani zemidlalo ziye zayiguqula ngokukhawuleza iminikelo yazo, itekhnoloji ekhulayo kunye nokufumana imali ekuziphatheni, utshilo uJana Arbanas, usekela mongameli. , I-Deloitte LLP kunye ne-America ehamba phambili kwezonxibelelwano, i-media kunye nenkampani yokuzonwabisa. “Imithombo yeendaba zentlalontle isimahla kwaye iyafumaneka naphi na, nangaliphi na ixesha, ibonelela ngamava asebenzayo kunye nonxibelelwano kunye nemisinga engapheliyo yomxholo owenziwe ngumntu, ngaphandle kweendleko zobhaliso. Kwaye abantu abaninzi bayanxibelelana kwaye banxibelelana kwimidlalo yehlabathi ebamba izigidi zabasebenzisi, iibrendi kunye neefranchise, kunye nemicimbi emikhulu ye-SVOD ayikhuphisani nje abaphulaphuli, zikwakhuphisana ngeendlela ezahlukeneyo, zentlalo ngakumbi kunye ne-immersive. yokuzonwabisa.
Ezinye iingongoma eziphambili zedatha ziquka:
- Umyinge wezinga lokuchitha eMelika lihleli kuma-37% kuzo zonke iinkonzo. Ukusasaza ividiyo ehlawulweyo kwimfuno (SVOD). E-United Kingdom (e-UK), eJamani, eBrazil nase-Japan, umndilili we-churn usondele kuma-30%.
- Kuwo onke amazwe amahlanu, abaphenduli beGen Z bakhetha imidlalo yevidiyo njengendlela abayithandayo yolonwabo lwedijithali. Kwizizukulwana ezindala, ukubukela iTV kunye neemuvi ekhaya kuza kuqala.
- EUnited States, i-81% yabasebenzisi beendaba zoluntu babika ukusebenzisa iinkonzo zentlalo yoluntu ubuncinane imihla ngemihla; Ama-59% asebenzisa ezi nkonzo amaxesha amaninzi ngemini. E-US, e-UK, eJamani, eBrazil naseJapan, abantu abancinci (kubandakanya i-Gen Z, iMillennials kunye ne-Gen X) bahlala benokuthi basebenzise imidiya yoluntu.
- Phantse isiqingatha (46%) sabaphenduli base-US bathi babukela umxholo owenziwe ngabasebenzisi ngaphezulu kweenyanga ezintandathu ezidlulileyo, kwaye isiqingatha sithi basachitha ixesha elininzi bebukele umxholo owenziwe ngumsebenzisi kunokuba bebelindele (inani elonyuka ukuya kwi-70% phakathi kweGen. Z).
- Kuwo onke amazwe amahlanu, iGen Z kunye nabadlali benkulungwane yeminyaka badlala umndilili weeyure ezili-11 ngeveki. E-USA.
- I-Churn iphezulu kwizizukulwana eziselula, njengoko ngaphezulu kwesiqingatha sewaka lewaka lase-US (52%) kunye ne-Gen Z (51%) mhlawumbi barhoxisiwe, okanye bongeze kwaye barhoxisa, inkonzo ye-SVOD kwezi nyanga zintandathu zidlulileyo.
- Amashumi amabini anesihlanu ekhulwini abo baseUnited States bayirhoxisile inkonzo yokusasaza ividiyo baza baphinda babhalisela inkonzo efanayo kwezi nyanga zili-12 zidlulileyo. Abaphenduli bathi bayajika babuye mhlawumbi ngenxa yokuba ixesha elitsha lomdlalo wabo abawuthandayo liphumile, bafumana isaphulelo sasimahla okanye esithotyiweyo, okanye umxholo ebebefuna ukuwubukela uye wasiwa kwinkonzo. Ihlabathi jikelele. EUnited Kingdom, eJamani, eBrazil naseJapan, malunga ne-22% ebuyile. Lilonke, iGen Z kunye neMillennials zinokwenzeka kakhulu ukuba zingabhali kwaye zibuye.
- Iindleko zikwangumba wokugcina abathengi abacinga ukurhoxisa. Ngexabiso elithotyiweyo, abanye baya kukulungela ukubhalisela umrhumo wonyaka, babukele iintengiso ezingakumbi, okanye balinde iintsuku ezingama-45 ukuze babukele inguqulelo entsha. Kwihlabathi jikelele, abantu abaninzi bakhetha iinketho ezixhaswa yintengiso Ukusasaza ividiyo enciphisa okanye ephelisa iindleko zokubhalisa.
- EUnited States, i-81% yabasebenzisi beendaba zoluntu babika ukusebenzisa iinkonzo zeendaba zoluntu ubuncinane imihla ngemihla kwaye i-59% isebenzisa ezi nkonzo ngamaxesha amaninzi ngosuku. Kuyo yonke i-US, i-UK, iJamani, iBrazil kunye neJapan, iGeneration Z, iMillennials kunye neGeneration X zihlala zinika ingxelo ngokusebenzisa ezi nkonzo.
- Amashumi amane anesithandathu eepesenti e-US abaphendulayo bathi babukela umxholo owenziwe ngabasebenzisi ngaphezulu kunokuba bebesenza kwiinyanga ezintandathu ezidlulileyo, kwaye isiqingatha (50%) bathi basaphetha bechitha ixesha elininzi bebukele umxholo owenziwe ngabasebenzisi. utsibela kwi-70% phakathi kweGen Z).
- Malunga ne-4 kwabayi-10 abaphenduli baseMelika (i-41%) bathi bachitha ixesha elininzi bebukele umxholo wevidiyo owenziwe ngumsebenzisi kunokubukela imiboniso bhanyabhanya kwiinkonzo zokusasaza. Ukusasaza ividiyo-uluvo olufikelela malunga ne-60% ye-Gen Z kunye newaka leminyaka.
- Iipesenti ezingamashumi asixhenxe zabaphenduli base-US bathi balandela umntu onempembelelo, kwaye isithathu (33%) bathi aba bantu be-intanethi banefuthe kwizigqibo zabo zokuthenga; eli nani linyuka liye ngaphezu kwesiqingatha se-American Generation Z (52%) kunye neMillennials (53%).
- Iinkonzo zosasazo loluntu nazo ziba ziindawo zokuthengisa; ngaphezu kwesiqingatha sabaphenduli e-US (53%) kwaye malunga ne-40% okanye ngaphezulu e-UK, eJamani naseJapan bathi babona iintengiso ezenzelwe umntu kumajelo eendaba ezentlalo kwiimveliso okanye iinkonzo ababezifuna - inani elonyuka liye kwi-72% eBrazil.
- Nokuba yi-smartphone, ikhonsoli okanye iPC, umdlalo ube mkhulu kwaye uthatha ixesha kude nezinye iindlela zokuzonwabisa.
- EUnited States, ngaphezu kwe-80% yamadoda nabasetyhini baxela ukudlala imidlalo imidlalo yevidiyo, kunye nesiqingatha sabanini be-smartphone bathi badlala kwi-smartphone yonke imihla. IGen Z kunye nabadlali benkulungwane yeminyaka badlala kakhulu, i-avareji ye-11 kunye ne-13 iiyure ngeveki, ngokulandelelanayo. Gen
- Malunga nesiqingatha sabo bonke abadlali base-US bathi badlala imidlalo imidlalo yevidiyo wachitha ixesha kwezinye izinto zokuzonwabisa; ngokumangalisayo, ezi pesenti zonyuka kubadlali abancinci. Lo mkhwa uyabonakala nakwezinye iimarike, ngaphezu kwesiqingatha sabadlali base-UK (55%), nangaphantsi kwesiqingatha sabadlali baseBrazil (45%) naseJapan (44%). . imidlalo yevidiyo.
- Lilonke, ngaphezulu kwesithathu kwikota yabadlali base-US abaphononongwayo bakwathi ukudlala kuyabanceda ukuba baphumle, ngelixa phantse i-60 pesenti ithi imidlalo ibancedile ukuba badlule kwixesha elinzima. Malunga nesiqingatha (53%) sabadlali base-US bathi badlala imidlalo imidlalo yevidiyo ibanceda bahlale benxibelelana nabanye. Kwaye le midlalo yomeleza isazisi: i-61% yabadlali base-US bathi ukwenza umlinganiswa womdlalo wabo okanye i-avatar ibe yeyakho kuyabanceda ukuba baziveze.
- Imidlalo kunye nomculo nazo zibonakala zihambelana ngokusondeleyo; Malunga nesiqingatha (51%) sabadlali baseMelika bathi bahlala befumana umculo omtsha ngelixa bedlala imidlalo. imidlalo yevidiyo.
- Malunga nekota (23%) yabadlali baseMelika bathi baye bazimasa umsitho womdlalo kulo nyaka uphelileyo, kunye neMillennials kunye namadoda abona kufanelekile ukuba abekho. Okumangalisayo kukuba, i-82% yabantu abazimase iminyhadala yomdlalo-bukhoma nabo bathengile ngenxa yesiganeko: i-65% ithenge iimpahla zedijithali kunye ne-34% yathenga iimpahla eziphathekayo, ukuqinisa imida ehlala ixinana phakathi kwehlabathi lokwenyani kunye nehlabathi.
Uvavanyo lwe-intanethi lwabathengi abangama-2 base-US lwenziwa ngoDisemba 000 nangoJanuwari 2021 kwaye lwenziwa okokuqala kwiimarike zokuzonwabisa zedijithali ezikhulileyo, kubandakanya i-UK (n=2022), eJamani (n=1), Brazil (n=002 ) kunye neJapan (n=1).
SOURCE: Uphonononga Iindaba
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