🍿 2022-04-11 15:23:25 - Paris/France.
- I-Insider ihlalutye iinyanga ezilithoba zedatha yemfuno ye-TV evela kwi-Parrot Analytics.
- Imiboniso emibini, "Izinto ezingaqhelekanga" kunye "neMandalorian," yayiyeyona idumileyo.
- Idatha icebisa ukuba iPeacock ibambekile kweyona IP idumileyo xa kuthelekiswa nabanye abasasazi.
Ngamaqonga amaninzi kwisithuba se Ukusasaza, i-IP ekhethekileyo kunye nethandwayo iyimfuneko kwiinkampani zeendaba ezifuna ukuhlala phambi kokhuphiswano.
I-Insider ihlala iphonononga eyona miboniso mikhulu yeTV ekhoyo Ukusasaza, usebenzisa idatha evela kwi-Parrot Analytics. Inkampani yedatha ilinganisa imfuno yabaphulaphuli, ebonisa ukubandakanyeka kunye nomdla kumboniso weTV.
Inkampani ibonelele nge-Insider ngedatha eninzi ngexesha le-boom in Ukusasaza yeminyaka yakutshanje, kubandakanywa udidi lwenyanga zosasazo ezilithoba ze Ukusasaza uninzi lweengoma eziceliwe eMelika kwinyanga nganye kwezilithoba zidlulileyo (ukusukela ngoJulayi 2021). Uluhlu lusekwe kwidigri yomboniso yemfuno ngokunxulumene nomndilili wothotho eUnited States.
I-Insider ihlalutye ezi nyanga ezilithoba zedatha kwi Ukusasaza, kunye neengongoma ezithile zabalasela:
- "Izinto ezingaqhelekanga" ngu Netflix, I-Disney + "I-Mandalorian" kunye ne-HBO Max "i-Titans" yayiyimiboniso Ukusasaza ezona mvelaphi zidumileyo zeli xesha, zivela kwirenki nganye.
- I-NBCUniversal's Peacock yayikuphela kwenkonzo Ukusasaza enkulu eyayingenaluthotho kwiitshathi ngelo xesha, icebisa ukuba ayinazo iifranchise ezidumileyo.
- Imiboniso yeTV esekwe kwi-HBO Max ye-DC Comics yayibalulekile kwinkonzo, kunye nothotho olunjalo oluvela kuluhlu, kubandakanya "iiTitans."
- Uthotho lohlobo olusekwe kwimathiriyeli esele ikho yalawula idatha, ukusuka kwimiboniso yamaqhawe ukuya kwintelekelelo kunye nenzululwazi. Kodwa uthotho olungaphandle kohlobo lwenze umbulelo kumazwi amnandi omlomo, afana neApple TV+'s "Ted Lasso" kunye noHulu "Kuphela Ababulali kwiSakhiwo".
Kukho, ngokuqinisekileyo, amanye amanyathelo okugqiba ukuthandwa. Netflix ikhupha inqanaba layo leveki lemiboniso bhanyabhanya ebukelwa kakhulu kunye neemovie ezisekwe kwiiyure ezibukelweyo, umzekelo. Owona mboniso mkhulu wakha wasekelwe kwiiyure zehlabathi ezibukelweyo, iKorea eyabetha "uMdlalo weSquid," yafikelela kwiNombolo yesi-XNUMX kumanqanaba eParrot Analytics ngo-Okthobha, icebisa ukuba ababukeli behlabathi basenokuba bebezibandakanye ngakumbi kolu ngcelele kunoluntu lwaseMelika.
Kodwa idatha evela kwiParrot Analytics inika umbono olungileyo wohlobo lomxholo ovelisa i-buzz enkulu kwiinkonzo eziphambili ze Ukusasaza, nangona oku kungabonisi manani abantu ababukeleyo.
Apha ngezantsi kukho iinkcukacha zemiboniso yokuqala eceliweyo kuzo zonke iinkonzo eziphambili zokusasaza. Ukusasaza ukusuka ngoJulayi ukuya kuMatshi:
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓