✔️ 2022-08-15 01:54:00 - Paris/France.
Amaqonga e Ukusasaza ilahlekelwe yi-659,702 yezigidi zeedola kwimarike yemasheya ngo-2022, ichatshazelwa kukuhla kwabathengi, ukulahleka kwababhalisi kunye nokhuphiswano olwandisiweyo.
Embindini wobhubhane, icandelo lifikelele kwimbali ephezulu kwimarike yemasheya, kuba ngokuvalwa ngenxa ye-Covid-19 ukusetyenziswa kwayo kube kubanzi.
Njengoko izithintelo zaye zathotywa kwaye abantu baqala ukwenza imisebenzi phesheya kwakhona, ukusetyenziswa kwezi qonga kwehlile, okukhokelela ekulahlekelweni kwababhalisi kunye nokuhla kwamaxabiso esitokhwe.
Owona monakalo mkhulu uhlaselwe ziinkampani ezinomsebenzi ophambili Ukusasaza, kuba ngaphezu kokuhla kokusetyenziswa kunye nababhalisi, kufuneka babhekane nama-giants afana ne-Apple kunye ne-Amazon (enezinye izahlulo zentengiso) eziye zangena kwicandelo kunye namaqonga abo kwiminyaka yamuva. Le yimeko yeRoku (eyaziwa kakhulu e-United States kunaseMexico) kunye neNetflix.
Amaphepha e-Roku ahlanjululwe yi-63,27% ngokuhla kwe-capitalisation ye-19 yezigidi zeedola, ngelixa i-Netflix yawa nge-102% kwi-Nasdaq, ngenxa yokulahlekelwa kwe-58,62 yezigidi zeedola kwixabiso lemarike , ukuza kuthi ga ngoku kulo nyaka.
"Ukuwa kunokuchazwa ngenxa yokuba bekuxabisa kakhulu, kunye nokuphindaphinda okuphezulu kakhulu. Imakethi ikhukuliswe yimincili,” utshilo uJacobo Rodríguez, umalathisi wohlalutyo kwiBlack Wall Street Capital.
INetflix ifikelele kwimali ephezulu kwimbali yayo yonke ngoNovemba 17, 2021, xa yayixabisa i-306 yezigidi zeedola.
Ukususela ngoko, ilahlekelwe phantse i-200 yeebhiliyoni zeedola kwixabiso lemarike kwaye izabelo zayo ziye zawa ngama-64%, kunye ne-capitalisation ekupheleni kwalo Lwesihlanu we-110,865 yezigidi zeedola.
"I-70% yehla kwiimarike zeNetflix ngenxa yeengxelo zayo zekota zamva nje, njengoko ilahlekelwe inani elikhulu lababhalisi, elibeka ukuhamba kwemali emngciphekweni ngexesha elifutshane," kuchaza uJosé Luis de la Rosa, umlawuli we-Quant Dynamics. , umphathi wotyalo-mali. Kwisiqingatha sokuqala, iqonga lilahlekelwe ngababhalisi be-1,2 yezigidi.
Spotify, iqonga Ukusasaza umsindo, wehla nge-47,17% kulo nyaka.
Kwimeko yeenkampani ezinawo amaqonga e Ukusasaza, kodwa ezingabonisi umsebenzi wabo oyintloko, nazo zilahlekile ebudeni bonyaka, nangona ngomlinganiselo omncinci.
Walt Disney Co. umnini Disney +, phantsi 21,51%; I-Amazon, ephethe i-Amazon Prime Video, yawa nge-13,90%, ngelixa i-Paramount (i-Paramount +) kunye ne-Apple (i-Apple TV +) yakhubeka i-11,76% kunye ne-2,68%, ngokulandelanayo.
Kwelinye icala, i-AT&T, engumnini we-HBO Max, iphindwe nge-3,20%.
"Ingxaki yeNetflix kukuba kufuneka ikhuphisane ngokuchasene nezigebenga ezifana neApple kunye neAmazon, ezinezixhobo ezingaphezulu, kwaye zichasene neenkampani ezinembali kunye namava ekudaleni umxholo kamabonwakude, njenge-HBO kunye neParamount," utshilo uRodríguez. Inkunzi ye-BW.
Kwiminyaka nje embalwa, i-landscape ye Ukusasaza Ividiyo itshintshile kakhulu: isuke ekubeni ilawulwe ngumdlali omnye -Netflix- yazaliswa ngamaqonga amaninzi alwela ababhalisile.
"Ishishini eliye lavula, likhuphisana kakhulu, apho singaboni umdlali obalaseleyo kwimarike," utshilo uJacobo Rodríguez, umlawuli wophando kwiBlack Wallstreet Capital, umcebisi wotyalo-mali.
Kule veki kwatyhilwa ukuba iDisney igqithise iNetflix kubabhalisi, ebambe ubunkokeli kwishishini.
rtc-config=' “abathengisi”: “aps”: “PUB_ID”: “600”, “PUB_UUID”: “3a1a95a0-f28d-41bf-8b53-4e101c4657a5”, “PARAMS”: “amp”: “1″ ' >
INetflix, eyona ibiza kakhulu eMexico
Yindlu enye kuphela kwama-1 aseMexico anayo Ukusasaza
Likhaya elinye kuphela kwamahlanu eMexico elinenkonzo yomnxeba. Ukusasaza ividiyo okanye yomculo, ngokobalo lwabemi lwamva nje olwenziwa liZiko leSizwe leStatistics and Geography (Inegi).
Umlinganiselo uphantsi xa uthelekisa ne-United States, ilizwe apho kuqikelelwa ukuba ama-85% amakhaya anomnye ubuncinane. Ukusasaza ividiyo kunye ne-60% yenkonzo yomsindo.
rtc-config=' “abathengisi”: “aps”: “PUB_ID”: “600”, “PUB_UUID”: “3a1a95a0-f28d-41bf-8b53-4e101c4657a5”, “PARAMS”: “amp”: “1″ ' >
Según el Sopoblación y Vivienda 2020, el 19% de los hotels en México cuenta con al menos un servicio de Ukusasaza, nangona ingafumaneki kwiinkonzo zikamabonakude weli lizwe, ikhontrakthi yekontraka ye-43% yobomi belizwe.
Nangona kunjalo, eli nani lidlula i-consoles ye imidlalo yevidiyo, ezikhoyo kwi-12% yamakhaya aseMexico.
Okwangoku, inkonzo Ukusasaza eyona nto ibiza kakhulu kweli lizwe yiNetflix, isicwangciso sayo esiqhelekileyo kunye ne-premium zibiza i-219 kunye ne-299 pesos ngenyanga, ngokulandelanayo. Isicwangciso sayo esisisiseko sixabisa i-139 pesos ngenyanga.
INetflix ilandelwa ngamaqonga eNkampani yeWalt Disney Star +, umzekelo, ibiza umrhumo wenyanga we-199 pesos, ngelixa ixabiso lesivumelwano seDisney + lifuna intlawulo yenyanga ye-159 pesos.
rtc-config=' “abathengisi”: “aps”: “PUB_ID”: “600”, “PUB_UUID”: “3a1a95a0-f28d-41bf-8b53-4e101c4657a5”, “PARAMS”: “amp”: “1″ ' >
Ividiyo ye-Amazon Prime yiqonga lesine le Ukusasaza ngexabiso eliphezulu, ekubeni ixabiso layo liyi-99 pesos ngenyanga, ilandelwa yiParamount + ixabiso layo liyi-79 pesos.
I-Apple TV + kunye ne-HBO Max zezona zingabizi kakhulu, kuba zibiza kuphela iipesos ezingama-69 ngenyanga kuzo zombini iimeko, engaphantsi kwesiqingatha sentlawulo yeNetflix kunye neDisney + ngokunikela kwabo.
sebastian.diaz@eleconomista.mx
SOURCE: Uphonononga Iindaba
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