😍 2022-05-19 09:10:35 - Paris/France.
Ishishini Ukusasaza iqale ngo-2022 ngokukhula olomeleleyo kusetyenziso lulonke kwi-smart TV ebonisa ukonyuka okuthile njenge Ukusasaza idlula umgca kwiscreen esikhulu, ngokwengxelo yeConviva State Ukusasaza kwikota yokuqala ka-2022.
Ingxelo yamva nje yengxelo ibonise ukuba Ukusasaza Ukukhula kwehlabathi kunyuke nge-10% kwihlabathi jikelele kwikota yokuqala ye-2022, kubandakanywa ukukhula okuqhubekayo kwiimarike ezivuthiweyo ezifana noMntla Melika (5%) kunye neYurophu (9%), xa kuthelekiswa nekota yokuqala ye-2021.
Ingxelo yafumanisa ukuba izikrini ezinkulu - ezibandakanya iiTV ezixhunyiwe, iiTV ezihlakaniphile kunye neengqungquthela zokudlala - ziqhubeka zisisisixhobo sokusasaza esikhethiweyo, esinoxanduva lwe-77% yayo yonke imizuzu esasazwa kwihlabathi kwikota yokuqala ye-2022. Kwicandelo elikhulu lesikrini. , Ixesha lokubukela i-smart TV linyuke nge-34% ngelixa i-desktops kunye ne-consoles yemidlalo yehla nge-15% xa kuthelekiswa nekota yokuqala ye-2021. Ukujonga kwizixhobo ze-TV ezixhunyiwe kunqabile kwakhona kule kota, phantsi kwe-1% unyaka nonyaka (YOY). Kwinqanaba leTV elixhunyiwe, i-Roku igcine isabelo esikhulu sexesha lokubukela (31%) kunye ne-Amazon Fire kwindawo yesibini kwi-16%.
Xa kufikwa kwimizuzu eyiyo yosasazo, i-Android TV yayiyinkokeli enkulu yokukhula kuzo zonke izikrini ezinkulu, ukuya kuma-78%. Kwenye i-wine ye-smart TV, i-LG TV, i-Samsung TV kunye ne-Vizio TV nayo yabona ukukhula okuphindwe kabini, malunga ne-20%.
Kunye nokhetho lwenkonzo, umgangatho wenkonzo ube yingxaki enkulu kwi Ukusasaza kwaye ingxelo ikwafumanise ukuba umgangatho wemveliso uwonke uphucukile, kodwa ngaphandle komnye. Umgangatho we-bitrate/umfanekiso uwonke (unyuke nge-17,3%), i-buffering (ezantsi phantse nge-1%), kunye nokusilela kokuqala kwevidiyo (ezantsi nge-17,6%) zonke ziphuculwe kakhulu. Amaxesha okuqalisa kwevidiyo ibikuphela kophawu olubi ngokomgangatho, njengoko ukulinda iividiyo ukuba ziqale kwanda kuyo yonke imimandla, ukuya kuma-30% kwihlabathi liphela. Ababukeli e-Afrika balinde ixesha elide (imizuzwana eyi-8) ngelixa iYurophu yayinexesha lokuqala elikhawulezayo, lilinde nje imizuzwana emi-4 ngokomndilili.
UConviva ukhumbule ukuba kwikota yesine ka-2021, ishishini lokwamkela iindwendwe Ukusasaza ukulibaziseka kweentengiso kunye nokwanda kwe-buffering, kodwa loo ntengiso ingaphakathi Ukusasaza iphinde yaphindaphindeka kwikota yokuqala ka-2022. Imibono yentengiso inyuke nge-18% kwaye iinzame zentengiso zonyuke nge-14%, ziqhutywa ngokuyinxenye yimidlalo emikhulu efana neSuper Bowl, uMatshi Madness kunye neeOlimpiki zaseBusika.
Omnye umkhwa omkhulu oqhubekayo weshishini levidiyo ugxininiswe kwingxelo kukunyuka kwevidiyo enkulu yentlalo iTikTok. Uphononongo lubonise ukuba Ukusasaza kumaqonga ezentlalo aqhubeka eyindlela ephambili yokuba iiligi zezemidlalo zibandakanye abalandeli, kwaye ngokophononongo, iTikTok yayikuphela kweqonga lokunyusa isabelo sabaphulaphuli ngo. Ukusasaza kwiligi nganye yezemidlalo elinganisiweyo. IBundesliga, iSerie A kunye nePremier League zonyuse abaphulaphuli babo babelane kakhulu kwiividiyo Ukusasaza kwiTikTok nge-6% nganye, kunye ne-NFL iza ngasemva kwabo ngokukhula kwe-4% kwiTikTok YOY. Omabini amaqela eSuperbowl - iiRams kunye neeBengals - azuze abalandeli beTikTok abangaphezu kwe-100 ngosuku olunye ukusuka nge-000-13 kaFebruwari.
Ukuphawula malunga neendlela eziqhelekileyo ezivezwe kwi-State of the Ukusasaza kwikota yokuqala ye-2022, uMongameli weConviva kunye ne-CEO uKeith Zubchevich uthe: umxholo wokuqala. Kwiimarike ezivuthiweyo njenge-United States kunye neYurophu, ababukeli bahamba besuka kwizixhobo ezincinci ukuya kwii-TV ezihlakaniphile, babeka isiseko Ukusasaza ukuya ngaphaya komgca kamabonakude kwiscreen esikhulu.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍