✔️ 2022-04-22 21:20:34 - Paris/France.
Isifinyezo senyanga sisonke sikamabonakude kunye Ukusasaza ukusuka kwinkampani yokulinganisa i-Nielsen, i-Gauge, ibonise ukuba ukususela ngo-Matshi 2022, i Ukusasaza ithathe esona sabelo saso sikhulu sosetyenziso lulonke lukamabonakude ukuza kuthi ga ngoku, esenzela phantse i-30% yexesha lokubukela.
Iyonke ukubonwa kwehle nge-4,2% xa kuthelekiswa noFebruwari kwaye ngaphandle kokuhla kwe-0,7% kwixesha elichithwe kuyo Ukusasaza ukusuka ngoFebruwari, isabelo sokubukela kuwo onke amaqonga Ukusasaza yahlala izinzile okanye yanda kancinane ngoMatshi. “Enye” iseti esezantsi ye Ukusasaza yophando, ebandakanya yonke into Ukusasaza ividiyo ene-bandwidth ephezulu kumabonwakude engachithwanga ngokwahlukeneyo, inyuse isabelo sayo nge-0,3% njengamaqonga amaninzi nangakumbi. Ukusasaza qhubeka ukuzuza umhlaba.
Xa kuziwa kwiiplatifti, ikhebula ligqamile njengelona candelo lokubukela kuphela ukubona ukwanda kwesabelo kunye nomthamo, ukuxhuma amanqaku e-1,6 ukusuka kwinyanga edlulileyo. Ukujongwa kweendaba ngekhebula kunyuke nge-14% ukusuka ngoFebruwari kwaye kubalelwa kwi-21% yesabelo sekhebula, eqhutywa kukuqhubeka kweendaba zemfazwe yaseRussia-Ukrainian.
Ukubukela usasazo kwehle nge-1,1 amanqaku esabelo ukusuka kuFebruwari, kube nefuthe, u-Nielsen uthe, ngokuhla kwe-53% ekubukeni kwezemidlalo njengoko bekunzima ukuthatha indawo yokubukela i-TV.IiOlimpiki zaseBusika kunye ne-Super Bowl. IDrama yagqama njengohlobo olukhethwayo kubabukeli abaninzi ngoMatshi, inyusa ababukeli nge-17% ukusuka ngoFebruwari kwaye ibalelwa kwisithathu sesabelo sosasazo.
Ngelixa usetyenziso lweendaba ezisasazwayo luhleli luzinzile kwi-14% yokumamela usasazo, uNielsen wafumanisa ukuba umthamo wenkqubo yeendaba zosasazo wehle nge-6% ukusuka kwinyanga edlulileyo.
SOURCE: Uphonononga Iindaba
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